TEAM NIKE SK2 by BRANDON TAN

Nike Air Force 1 '07 LV8

2025-09-03 07:56:24 UTC

Shown: Jade Horizon/Gum Light Brown/Summit White
Style: FQ8714-300

Nike Air Force 1 '07 LV8

2025-09-03 07:58:11 UTC

Shown: Light Khaki/Black/Light Khaki
Style: HQ1966-200

Nike Week 1 ( Sept 3)

yujie_wong2 — 2025-09-03 15:22:45 UTC

Average rating: 5/5 stars
- True to fit
- Very comfortable
- Would recommend to others

Comfort: Comfortable

Style/color: Very satisfied with the colors, and the shoes are casual yet classy for everyday versatile wear
Material: Suede stains easily and require extra care
Size: True to fit but some voted that it runs big
Additional comments: Customers have also mentioned fast shipping and convenient returns.

Nike Introduction

seyeon_kim1 — 2025-09-04 00:51:05 UTC

Team members: Jihyeok, Yu Jie, Brandon, Seyeon

Head quarter: Oregon, United States

Nike was founded in 1964 as Blue Ribbon Sports by Bill Bowerman, a track-and-field coach at the University of Oregon, and Phil Knight, a middle-distance runner on Bowerman’s team. The company officially became Nike, Inc. in 1971, taking its name from the Greek goddess of victory and unveiling the now-iconic “Swoosh” logo. Since then, Nike has grown into the world’s leading athletic footwear and apparel company, known for its innovation, endorsements, and cultural influence.

Sustainability at Nike

seyeon_kim1 — 2025-09-04 10:36:52 UTC

Nike integrates sustainability into its core strategy through the Move to Zero initiative, focusing on zero carbon and zero waste. Key efforts include:

Sustainable materials: Incorporating recycled polyester, organic cotton, and sustainable rubber.
Innovative production: Investing in water-efficient dyeing processes and circular design approaches.
Waste reduction: Encouraging product repair, reuse, and recycling.
Industry leadership: Setting a benchmark for sustainable practices across the global apparel and footwear industry.

Careers at Nike

seyeon_kim1 — 2025-09-04 10:37:32 UTC

Manufacturing & Operations

Factory Manager - Oversee production facilities across 42 countries
Supply Chain Coordinator - Manage logistics between 542 factories
Quality Control Specialist - Ensure product standards across manufacturing sites

Regional Management

Asia Pacific Operations Lead - Direct manufacturing in Southeast Asia (85% of workforce)
Country Manager - Lead operations in key markets (China, Vietnam, Indonesia)
Plant Director - Manage facility operations and workforce development

Workforce Development

Labor Relations Manager - Support 1M+ workers and ensure fair practices
Training & Development Lead - Build skills for line workers and supervisors
Diversity & Inclusion Manager - Focus on programs for 59.2% female workforce

Compliance & Sustainability

Ethical Sourcing Manager - Monitor factory conditions and standards
Sustainability Officer - Improve environmental practices across supply chain
Migrant Worker Advocate - Support services for 7.4% migrant workforce

Investor News Details NIKE, Inc. Reports Fiscal 2025 Fourth Quarter and Full Year Results

seyeon_kim1 — 2025-09-04 10:42:40 UTC

Full-year revenues were $46.3 billion, down 10% 2024.
Fourth quarter revenues were $11.1 billion, down 12 % 2024.
NIKE Direct revenues for the fourth quarter were $4.4 billion, down 14 % 2024.
Wholesale revenues for the fourth quarter were $6.4 billion, down 9 percent in 2024.
Gross margin for the fourth quarter was down from 440 basis points to 40.3 percent compared to 2024.

Nike's fourth quarter ended May 31st 2025.

Citation

https://investors.nike.com/investors/news-events-and-reports/investor-news/investor-news-details/2025/NIKE-Inc--Reports-Fiscal-2025-Fourth-Quarter-and-Full-Year-Results/default.aspx

Week 2 Promotional Cadence

brandon_tan1_1 — 2025-09-07 05:29:02 UTC

Nike’s Most Important Sneaker Is Slowly Mastering a Classic Mil-Spec Material

seyeon_kim1 — 2025-09-08 12:27:57 UTC

Durability + Rugged Material Use
- Cordura is a high-performance nylon fabric known for resisting abrasion, tearing, and scuffing.
- By using Cordura (instead of suede or traditional leather), Nike is pushing a version of the AF1 with enhanced durability for more rugged or everyday use.
- The article calls this a “hybrid” between the classic AF1 form and tougher, more utility-driven builds.
Weight, Break-in, and Longevity Improvements
- Compared to suede-heavy versions, this Cordura version is likely lighter and easier to break in.
- Because Cordura is less prone to wear in stressful conditions, the shoe should hold up better over time (i.e. improved lifecycle) relative to less robust materials.

Citation

https://www.gearpatrol.com/style/nike-air-force-1-cordura-dark-obsidian-revealed/

Nike Week 3 (Sept 13)

yujie_wong2 — 2025-09-13 07:27:43 UTC

Average rating: 5/5 stars
- True to fit
- Very comfortable
- Would recommend to others
Comfort: Very comfortable
Style/color: Go with every outfit
Material: Customers mentioned that the quality of Air Force 1s have been consistently good.
Size: Mostly true to fit
Additional comments: Some reviews also state that they are buying it as a gift for family members.

NIKE, INC. UNAUDITED CONDENSED CONSOLIDATED STATEMENTS OF INCOME

seyeon_kim1 — 2025-09-15 05:26:00 UTC

three-month period ended February 29, 2024

(Nike’s Q3 FY2024)

Total Revenue: $12,429 million

Breakdown

Cost of Sales (Cost of Goods): $6,867 million
- As % of revenue: 55.3%
Selling & Administrative Expenses (Operating Expenses): $4,226 million
- As % of revenue: 34.0%

Citation

https://www.hotnewhiphop.com/919621-ja-morant-x-nike-air-force-1-low-ny-vs-ny-sneaker-news

Week 3 Promotional Cadence

brandon_tan1_1 — 2025-09-15 11:03:17 UTC

Nike Digital sales sink in Q4, tariffs to impact revenue

seyeon_kim1 — 2025-09-22 04:11:55 UTC

Q4 of Nike’s fiscal year 2025:

Nike’s Digital sales (i.e. via its websites & apps) fell 26% from 2024 to 2025
Within Nike’s “Direct” channel (which includes both Digital and Nike-owned stores), revenue declined 14%.

Former CEO John Donahoe publicly set the goal for Nike’s business to achieve 50% digital penetration — meaning half of total sales coming from digital/online channels (Nike apps, website, and digital ecosystems).

Citation

https://www.digitalcommerce360.com/article/nike-digital-sales/

Week 1 Promotional Cadence

brandon_tan1_1 — 2025-09-22 05:26:19 UTC

Week 4 Promotional Cadence

brandon_tan1_1 — 2025-09-22 05:29:11 UTC

Penetration Percentage Excel

yujie_wong2 — 2025-09-22 05:29:31 UTC

MD MIX Penetration%

Outer: 4%
Tops: 31%
Bottoms: 10%
Accessories: 55%

Signature Style Purchased QTY Penetration%

Light Khaki/Black: 525 pcs/30%
Jade Horizon/Gum Light Brown: 175 pcs/10%
Pure White: 350 pcs/20%
Pure Black: 700 pcs/40%

Sell-through Excel

yujie_wong2 — 2025-09-22 05:32:53 UTC

Sell Through %

Starting Inventory: 2,500 pcs.
As of Aug. 1WK sold 43 pcs.
As of Aug. 2WK sold 44 pcs.
As of Aug. 3WK sold 44 pcs.
As of Aug. 4WK sold 44 pcs.
As of Sep. 5WK sold 65 pcs.
As of Sep. 6WK sold 65 pcs.
As of Sep. 7WK sold 66 pcs.
As of Sep. 8WK sold 66 pcs.
As of Oct. 9WK sold 72 pcs.
As of Oct. 10WK sold 72 pcs.
As of Oct. 11WK sold 77 pcs.
As of Oct. 12WK sold 77 pcs.
As of Nov. 13WK sold 88 pcs.
As of Nov. 14WK sold 88 pcs.
As of Nov. 15WK sold 90 pcs.
As of Nov. 16WK sold 84 pcs.
As of Dec. 17WK sold 93 pcs.
As of Dec. 18WK sold 95 pcs.
As of Dec. 19WK sold 99 pcs.
As of Dec. 20WK sold 98 pcs.
As of Jan. 21WK sold 68 pcs.
As of Jan. 22WK sold 68 pcs.
As of Jan. 23WK sold 72 pcs.
As of Jan. 24WK sold 72 pcs.

Percent Change Excel

yujie_wong2 — 2025-09-22 05:35:01 UTC

3 Quarter Sales Results & Plan 2023: $293,855.28

% Change (2023 → 2024): 14.0%
2024: $334,995.01

% Change (2024 → 2025): 0.3%
2025 Plan: $336,000.00

% Change (2025 → 2026 Plan): 2.7%

4 Quarter Sales Results & Plan 2023: $421,283.96

% Change (2023 → 2024): 4.8%
2024: $441,505.60

% Change (2024 → 2025): -1.7%
2025 Plan: $434,000.00

% Change (2025 → 2026 Plan): 1.2%

Annual Sales Results & Plan 2023: $1,273,551.61

% Change (2023 → 2024): 9.6%
2024: $1,395,812.56

% Change (2024 → 2025): 0.3%
2025 Plan: $1,400,000.00

% Change (2025 → 2026 Plan): 3.0%

P&L Excel

yujie_wong2 — 2025-09-22 05:36:16 UTC

Profit and Loss

P&L Prediction: 2025 vs 2024

2024 (Based on Operating Profit research)

Gross Sales: $1,744,766
Net Sales: $1,395,813
Gross Margin: $622,532
Operating P&L: $171,685 (12.3%)

2025 (Reflecting your 2025 Plan)

Gross Sales: $1,750,000
Net Sales: $1,400,000
Gross Margin: $630,000
Operating P&L: $196,000 (14.0%)

Sales Per SQFT Excel

yujie_wong2 — 2025-09-22 05:38:45 UTC

Annual Sales: $1,400,000
SQFT: 2,333
Sales Per SQFT: $600

Sales Plan Part 3

yujie_wong2 — 2025-09-22 05:42:29 UTC

Sales Plan (2025 FW)

2025 FW Buy Plan: $500,000
2025 FW Sales Target: $700,000
2025 FW Sell-Through Target: 70%
2025 FW Main Category (Sweater) Pent.% vs Total: 50%
2025 FW Main Category (Sweater) Buy Plan Amount: $250,000
2025 FW Signature Style (within Sweater) % vs Category Total: 70%
2025 FW Signature Style Buy Plan Amount Total: $175,000
2025 FW Signature Style Sales Plan Amount Total: $122,500
2025 FW Signature Style Buy QTY: 2,500
2025 FW Signature Style Sales QTY: 1,750
2025 FW Signature Style Retail Price: $100

Nike Air Force 1 '07 LV8

jihyeok_shin2 — 2025-09-23 05:14:27 UTC

Comfortable, durable and timeless—it’s number one for a reason. The classic ‘80s construction pairs with bold details for style that tracks whether you’re on court or on the go.

KPI for Digital Metrics Excel

jihyeok_shin2 — 2025-09-23 06:29:20 UTC

On-Line Sales Penetration % vs Total: 26%

Conversion Rate: 3.3%
Return Rate: 20.0%
Abandoned Cart Rate: 46.4%
Bounce Rate: 40.0%
Average Order Value (AOV): $105.00

brandon_tan1_1 — 2025-09-26 11:54:44 UTC

-Avoid washing machine

-Avoid dampness

Nike set to raise prices next week, plans to sell on Amazon again

seyeon_kim1 — 2025-10-13 22:18:04 UTC

In 2025, Nike raised average sneaker prices by 17 %, apparel by 14 %, and equipment by 18 % to offset rising supply chain and tariff costs. However, certain flagship lines like the Air Force 1 were excluded from increases.
These selective markups reflect the brand’s pricing strategy: apply increases where the brand has strength and margin flexibility, but protect key hero SKUs from erosion.
For example: a sneaker priced at $150 might see a $5 hike (~3.3 %), while premium items above $150 could go up ~$10 (≈ 6–7 %) within a year.
In contrast, the Air Force 1 (at ~$155) remained untouched in the recent round of hikes.

Citation

https://www.reuters.com/business/retail-consumer/nike-raise-prices-by-next-week-return-selling-amazon-media-reports-say-2025-05-21

Nike Week 6 (Oct 14)

yujie_wong2 — 2025-10-14 03:26:43 UTC

Average rating: 5/5 stars
- True to fit
- Very comfortable
- Would recommend to others
Comfort: Most voted very comfortable except 2 who voted average
Style/color: Goes with all outfits, a classic design. One customer even mentioned having the same pair as their son, while another mentioned that these are more dressier than normal sneakers. One review did say that they are good shoes but looks nicer in the photos.
Material: Comfortable and good quality, easy to take off and put on, easy to clean.
Size: Mostly true to fit

Week 5 Promotional Cadence

brandon_tan1_1 — 2025-10-14 03:27:06 UTC

Week 6 Promotional Cadence

brandon_tan1_1 — 2025-10-14 03:27:27 UTC

Nike Skids After Warning on Squeeze From Higher Discounts, Stronger Dollar

seyeon_kim1 — 2025-10-14 03:31:09 UTC

Nike announced it will raise prices on many of its shoes, clothing and equipment starting around June 1, 2025.
For footwear in the $100-$150 retail range: price jumps of up to $5.
For footwear priced above $150: increases up to $10.
Importantly: The Air Force 1 (which retail around $115 in the US) is exempt from the planned price rise for now.

Article reports that inventory in North America surged 65% for Nike at the end of Q1, highlighting supply-chain stress rather than markup figures

Citation

https://www.businessoffashion.com/news/retail/nike-skids-after-warning-on-squeeze-from-higher-discounts-stronger-dollar/

Mark up 2 Excel

brandon_tan1_1 — 2025-10-15 07:42:08 UTC

Unit Cost: $35
Unit Retail: $100
Original MU%: 65%
Basic Unit Cost: $35
Basic Unit Retail: $100
Trend Color Unit Cost: $37
Trend Color Unit Retail: $100
Average MU%: 64.2%
Opening Inventory (2025ss): $42,875
New Purchases (2025fw): $61,250
Cumulative MU%: 60.6%

Mark up 1 Excel

brandon_tan1_1 — 2025-10-15 08:06:18 UTC

Nike Week 8 (Oct 21)

yujie_wong2 — 2025-10-21 04:48:59 UTC

Average rating: 5/5 stars
- True to fit
- Very comfortable
- Would recommend to others
Comfort: Very comfortable, one customer voted average comfort
Style/color: "Love the colour and style and the quality is always there with Nike."
Material: Comfortable and good quality. "Perfect fit and finish and with all AF1's, its a timeless design."
Size: True to fit
Additional comments:
- Customers also mentioned that it is a good shoe for a good price.
- Many bought it as a gift for family members, and mentioned that they love the color.
- However, the reviews do not show which color was bought unless customers say so.
- Also mentioned that the service was great.

Nike Air Force 1 '07 LV8

jihyeok_shin2 — 2025-10-21 05:05:00 UTC

Shown: White/Gum Yellow/Safety Orange/White
Style: II7630-100

Nike Air Force 1 '07 LV8

jihyeok_shin2 — 2025-10-21 05:11:33 UTC

Shown: Black/Black/Black/Wolf Grey
Style: HQ2037-006

Week 7 Promotional Cadence

brandon_tan1_1 — 2025-10-21 07:21:40 UTC

Sales Plan Part 1

brandon_tan1_1 — 2025-10-21 08:23:32 UTC

Sales Plan Part 2

brandon_tan1_1 — 2025-10-21 08:25:00 UTC

Here come the price hikes: Nike is increasing prices by up to 7%.

seyeon_kim1 — 2025-10-22 11:27:05 UTC

What’s happening:

Nike announced price hikes of up to 7% on select footwear above $100–$150.
However, the Air Force 1 range (typically around $115) was exempt from this increase.
Items under $100 and children’s products also excluded from the hike.
What this means:
While many sneakers may become more expensive, the Air Force 1 is being treated as a stable core model with pricing protection.
For shoppers: this means now is a favourable time to buy an AF1 before any future changes.

For Nike: they may be using AF1 as an “entry-level premium” product to maintain volume and brand access.

Citation

https://www.marketwatch.com/story/here-come-the-price-hikes-nike-reportedly-is-increasing-prices-by-up-to-7-07fa38d2

Week 8 Promotional Cadence

brandon_tan1_1 — 2025-10-27 04:17:08 UTC

Nike has hundreds of shoes on sale this week, with prices starting at only $39

seyeon_kim1 — 2025-10-28 04:37:26 UTC

Nike has launched one of its largest seasonal sales, featuring hundreds of sneakers for men, women, and kids with discounts up to 40 percent.

Popular styles included: Air Force 1 ’07, Dunk Low, Air Max 270, Air Max Plus, Zoom Vomero 5, Shox R4, Air Max 2017, and Air Jordan 1 Mid.
Not just old stock: Many markdowns apply to current-season collections, combining new designs with lower prices.

Sample deals:
Nike Air Force 1 ’07: $130 → $78 (40% off)
Nike Dunk Low: $120 → $73 (39% off)
Nike Air Max 270: $180 → $109 (39% off)
Nike Air Max Plus: $190 → $114 (40% off)
Nike Zoom Vomero 5: $170 → $103 (39% off)
Nike Shox R4: $155 → $109 (30% off)
Nike Air Max 2017: $190 → $115 (39% off)
Air Jordan 1 Mid: $130 → $85 (35% off)
Nike Free Metcon 6: $125 → $76 (39% off)
Nike Court Legacy: $70 → $50 (29% off)
Nike Alpha Huarache 4 Keystone: $45 → $39 (13% off)

The article notes that sizes sell out quickly and encourages shoppers to browse Nike.com soon before prices return to normal.

https://www.masslive.com/shopping-deals/2025/10/nike-has-hundreds-of-shoes-on-sale-this-week-with-prices-starting-at-only-39.html

Week 9 Promotional Cadence

brandon_tan1_1 — 2025-11-02 03:14:27 UTC

Reference MU

brandon_tan1_1 — 2025-11-02 04:16:25 UTC

Promotion: 25% Off
MD As of Oct.31: 33.3%
MU vs MMU: 65% vs 61.5%

Total Sell through

brandon_tan1_1 — 2025-11-02 04:16:46 UTC

Promotion SKU Sell-through

brandon_tan1_1 — 2025-11-02 04:17:22 UTC

Markdowns

brandon_tan1_1 — 2025-11-02 04:17:47 UTC

MD MMU

brandon_tan1_1 — 2025-11-02 04:19:15 UTC

Nike Week 10 (Nov 11)

yujie_wong2 — 2025-11-11 04:00:51 UTC

Average rating: 5/5 stars
- True to fit
- Very comfortable
- Would recommend to others
Comfort: Very comfortable, one customer voted average comfort
Style/color: Customers love the style and colors, "Was looking for an all white shoe with this exact color outline."
Material: Comfortable and good quality, timeless design
Size: True to fit for those with wide feet, but runs a bit big for those with skinny feet,
Additional comments:
- Fast and convenient delivery, good customer service.

Nike’s Iconic Air Force 1 Is Coming Back in a Limited-Edition Look for Fall

seyeon_kim1 — 2025-11-11 04:05:20 UTC

Nike Air Force 1 Mid "Flax" - Fall 2025 Retail Release

Nike brought back the popular Air Force 1 Mid "Flax" in October 2025 as a limited Quickstrike release. The shoe features wheat-colored nubuck material inspired by Timberland boots, perfect for the fall season. Retail price is set at $145, with the style code 715889-200. The shoe is available now at select retailers WWD.

Key Retail Details:

Release: October 2025
Price: $145 USD
Availability: Limited Quickstrike release at select retailers
Style Code: 715889-200
Design: Wheat/autumn colorway with premium nubuck upper

This represents Nike's strategy of releasing seasonal colorways of their classic silhouettes to drive retail traffic during key shopping periods.

https://wwd.com/footwear-news/sneaker-news/nike-air-force-1-mid-07-prm-qs-flax-2025-release-date-1238264903/

Ja Morant x Nike Air Force 1 Low “NY vs NY” Features City Vibes

seyeon_kim1 — 2025-11-11 04:05:26 UTC

The collaboration is called “NY vs NY” and it’s built aro›und New York City’s legendary streetball culture (courts like Dyckman, Watson, West 4th)

This Nike Air Force 1 collaboration features a black leather upper paired with a gum rubber sole — offering a clean lifestyle look with subtle street-heritage cues.
Design touches include:
- Tonal Swoosh side panels.
- “NY vs NY” branding on the rear tab. Ja Morant’s personal logo on heel and tongue.
Performance/design details: perforations on the toe box, durable stitching — keeping the classic Air Force 1 silhouette feel. Release info: Expected to drop Fall 2025. The retail price hasn’t been officially announced yet.
https://www.hotnewhiphop.com/919621-ja-morant-x-nike-air-force-1-low-ny-vs-ny-sneaker-news?utm_source.com

6M Plan Excel

brandon_tan1_1 — 2025-11-17 04:54:29 UTC

Sales TY vs LY +20%: $588,000 vs $560,000
Markdown $TY vs LY +20%: $147,000 vs $140,000
Average Stock $TY vs LY: $351,360 vs $334,629
Purchases $TY vs LY: $840,000 vs $800,000
Cost of Purchases $TY vs LY :$252,000 vs $240,000
IMU % TY vs LYV: 70% vs 70%
Markdown (Rate) %: 25.0%
Gross Margin %: 62.5%
Turnover: 1.67

Week 10 Promotional Cadence

brandon_tan1_1 — 2025-11-17 05:08:17 UTC

Nike Marketing Plans in Focus Ahead of Crucial Year for Sports Events

seyeon_kim1 — 2025-11-18 04:58:00 UTC

Key Focus: Investors are closely watching Nike's marketing strategy ahead of Tuesday's earnings report, particularly for the 2026 World Cup.

Recent Performance:

Nike increased marketing spend to $1.63 billion (up 9% year-over-year) in fiscal year ending May 2025
Revenue expected to fall ~5% in the August-ended quarter
The company has lost market share to competitors like On, Hoka, and Lululemon

Major Challenges:

Tariffs: Facing ~$1 billion in added costs from Trump administration tariffs on imports from Vietnam, China, and Indonesia
Working to reduce China imports from 16% to below 10%
Weak demand in China and inventory management issues
Struggling in women's athleisure segment

Growth Opportunities:

2026 World Cup (June, US/Canada/Mexico): Nike sponsors 5 of the top-10 FIFA-ranked teams
Marketing spend projected to exceed $5 billion in 2026
Recent launch of NikeSkims partnership with Kim Kardashian
Focus on repositioning as the premier brand for serious athletes

Market Context: The global athletic footwear market is expected to grow from $183 billion (2025) to $258 billion by 2030.

https://www.businessoffashion.com/news/sports/nike-marketing-plans-in-focus-ahead-of-crucial-year-for-sports-events/

Jordan Brand Opens First U.S. World of Flight Flagship Retail Experience in Philadelphia

seyeon_kim1 — 2025-11-30 13:19:30 UTC

The store showcases Jordan Brand's top-tier retail concept in a historic building, celebrating Philly's rich basketball culture and the brand's decade-long community work in the city.

Opening and location:

October 10 in Philadelphia's Historic District (1617 Walnut Street)

First U.S. location

Jordan's 6th flagship globally, more U.S. stores planned
MJ's last NBA game was here (2003), home to athlete Jalen Hurts

Premium retail experience

Exclusive products, styling services, community events
Opening celebration - Block Party at 4 p.m. with special surprises

https://about.nike.com/en/newsroom/releases/jordan-brand-world-of-flight-philadelphia