Nooraini binti Azhar 285263

Js Dayang Syauqina binti Siadoh 285449

Nur Ainna Izzati Binti Mohamad Yusoff 285369

1. Customer-Centric Approach: 99 Speedmart is built around convenience and affordability, key factors for success in the Malaysian market.

2. Strong Local Presence: It has an extensive network of outlets, providing easy access to customers.

3. Efficient Supply Chain: The company excels at maintaining product availability.

4. Pricing Competitiveness: Offers products at lower prices than competitors.

5. Brand Recognition: A strong, well-known brand within Malaysia.

6. Community-Oriented Culture: Encourages customer loyalty.

7. Financial Stability: Its low-cost, high-turnover model ensures consistent revenue.

8. Operational Efficiency: Streamlined operations help reduce waste and costs.

9. Broad Product Range: Offers a diverse range of everyday products.

10. Ethical Business Practices: Maintains good ethical standards with customers.

Speedmart is a prominent convenience store chain based in Malaysia, known for its focus on providing a wide range of products at competitive prices. Established in 1997, the company has grown significantly, driven by the increasing demand for convenient shopping solutions among urban consumers. Speedmart operates on a business model that prioritizes accessibility, offering customers a variety of everyday essentials, from groceries to household items, all under one roof. This model caters to the fast-paced lifestyles of modern consumers who seek quick and convenient shopping experiences.

The company has positioned itself strategically within the retail sector by emphasizing affordability and convenience. Speedmart’s stores are typically located in urban areas and neighborhoods, allowing customers to easily access their products. With a strong emphasis on maintaining low prices, Speedmart differentiates itself from traditional supermarkets by minimizing overhead costs and streamlining operations. The brand has also embraced technology, employing online ordering and delivery services to enhance customer convenience and stay competitive in the evolving retail landscape.

Over the years, Speedmart has expanded its footprint across Malaysia, becoming a recognizable name in the convenience store segment. Its commitment to customer satisfaction and efficient service has fostered brand loyalty among consumers. Additionally, Speedmart actively engages in community initiatives and local sourcing, further solidifying its reputation as a socially responsible company. The combination of a customer-centric approach, a broad product range, and competitive pricing has allowed Speedmart to thrive and adapt to changing market dynamics, making it a key player in Malaysia's retail industry.

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Groceries:

Rice, cooking oil, noodles, and other basic food items.

Fresh and frozen foods like vegetables, fruits, and meat.

Canned and packaged foods such as instant noodles, sauces, and snacks.

Beverages:

Soft drinks, juices, mineral water, and alcoholic beverages.

Hot and cold drinks like coffee and tea.

Household Items:

Cleaning products, detergents, and dishwashing liquids.

Household essentials like toilet paper, tissues, and trash bags.

Personal Care Products:

Toiletries such as shampoos, soaps, and toothpaste.

Personal hygiene products like deodorants and feminine hygiene products.

Baby and Child Products:

Baby formula, diapers, and baby wipes.

Baby food and essential baby care items.

Tobacco and Alcohol:

Cigarettes and other tobacco products.

A selection of wines, beers, and spirits.

Services

Convenience and Proximity:

Most outlets are strategically located in residential areas, making them accessible and convenient for daily shopping.

Affordable Prices:

Known for its competitive pricing, 99 Speedmart offers products that are generally cheaper than other convenience stores.

Payment Options:

Accepts various payment methods, including cash, credit/debit cards, and e-wallets such as Touch 'n Go and Boost.

Promotions and Discounts:

Regular promotions on selected items, which are advertised in their in-store brochures and flyers.

Online Shopping and Delivery:

They offer an online shopping platform for customers to browse and purchase products with the convenience of delivery services (though this may vary depending on the location).

E – Economic

S – Social

T – Technological

E – Environmental

L – Legal

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• Why does any activity need to take place to respond to these threats to success?  What needs to be done?

• Who needs to be involved in managing the factors involved?

• When can any risk mitigation activity take place?

·       PESTLE analysis  is  a  useful  tool  for  understanding the  organizational  environment  to  identify opportunities and deal with  threats

·       It enables the organization  understand the organizational environment

·       It enables the organization use data  in  the  strategic  direction  and  formulate  goals  to  help  realize  the  mission  and  vision  of  the organization.

·        Analysis enables the  organization  to identify critical factors and forces, formulate action plans, and develop goals to improve performance. 

·       It generates information for the organization to enable them plan and appraise   their operations for improved performance.  

·       The tool allows the assessing of the current environment and potential changes.

·       It helps in gathering, analyzing, and using the information to improve organizational performance.