Go To Market Retro by Lauren McDermott https://padlet.com/laurenmcdermott2/GTM en-us 2020-11-18 02:49:41 UTC 2020-11-20 18:13:47 UTC hello@padlet.com Looking Back on 2020 https://padlet.com/laurenmcdermott2/GTM/wish/939483468
  • What worked well? (WWW)
  • What could be better? (CBB)
    • Examples
    📝 “New BRD process brought sales & product closer.”
    📝 “Not enough communication of big deadlines.” 
    📝 “Lunch hangs kept me connected working from home.”
    📝 “Virtual communication slowed everything down.”
    ]]>     2020-11-19 01:31:48 UTC https://padlet.com/laurenmcdermott2/GTM/wish/939483468     [EXAMPLE] WWW - Lunch hangs kept me connected to the team while working from home kunal5 https://padlet.com/laurenmcdermott2/GTM/wish/942554038 2020-11-19 17:45:06 UTC https://padlet.com/laurenmcdermott2/GTM/wish/942554038 [EXAMPLE] CBB - Virtual communication requirements slowed me down. I feel like I have too many meetings each day. kunal5 https://padlet.com/laurenmcdermott2/GTM/wish/942563232 2020-11-19 17:46:49 UTC https://padlet.com/laurenmcdermott2/GTM/wish/942563232 CBB - Company metrics and Team metrics/KPIs that keep everyone aligned and on track https://padlet.com/laurenmcdermott2/GTM/wish/943262693 2020-11-19 20:04:24 UTC https://padlet.com/laurenmcdermott2/GTM/wish/943262693 CBB https://padlet.com/laurenmcdermott2/GTM/wish/943263621 Whole company meetings are late/early outside of working hours depending on one's time zone. 

    ]]>     2020-11-19 20:04:37 UTC https://padlet.com/laurenmcdermott2/GTM/wish/943263621     CBB erin79 https://padlet.com/laurenmcdermott2/GTM/wish/943265430 too many meeting with no agendas and no clear outcomes

    ]]>     2020-11-19 20:05:02 UTC https://padlet.com/laurenmcdermott2/GTM/wish/943265430     CBB https://padlet.com/laurenmcdermott2/GTM/wish/943265697 Team participation to the company events/activities.  Would like to see more involvement to get more of the person to person interaction you would in an office.]]> 2020-11-19 20:05:06 UTC https://padlet.com/laurenmcdermott2/GTM/wish/943265697 CBB https://padlet.com/laurenmcdermott2/GTM/wish/943266413 Scheduling meetings/collaborating with global teams]]> 2020-11-19 20:05:17 UTC https://padlet.com/laurenmcdermott2/GTM/wish/943266413 WWW- https://padlet.com/laurenmcdermott2/GTM/wish/943267134 Team rallied together to support teachers and students during an unprecedented time]]> 2020-11-19 20:05:28 UTC https://padlet.com/laurenmcdermott2/GTM/wish/943267134 CBB https://padlet.com/laurenmcdermott2/GTM/wish/943268717 Enterprise Funnel was/still is unclear.]]> 2020-11-19 20:05:51 UTC https://padlet.com/laurenmcdermott2/GTM/wish/943268717 CBB - Need structure like a OKRs or something, to drive quarterly department/team initiatives https://padlet.com/laurenmcdermott2/GTM/wish/943268927 No loopback at the end of Q3, no set objectives for Q4... feels like we're not working together, nor working toward a success target.]]> 2020-11-19 20:05:55 UTC https://padlet.com/laurenmcdermott2/GTM/wish/943268927 WWW erin79 https://padlet.com/laurenmcdermott2/GTM/wish/943268997 building team processes to navigate the chaos- good bonding!

    ]]>     2020-11-19 20:05:56 UTC https://padlet.com/laurenmcdermott2/GTM/wish/943268997     WWW- https://padlet.com/laurenmcdermott2/GTM/wish/943269270 Time to collaborate with team members in person. ]]> 2020-11-19 20:06:00 UTC https://padlet.com/laurenmcdermott2/GTM/wish/943269270 CBB https://padlet.com/laurenmcdermott2/GTM/wish/943271116 Many of our product launches missed the BTS window for them to be impactful for our users

    ]]>     2020-11-19 20:06:28 UTC https://padlet.com/laurenmcdermott2/GTM/wish/943271116     CBB erin79 https://padlet.com/laurenmcdermott2/GTM/wish/943272724 no cross functional alignment on priorities- gets confusing and messy. ]]> 2020-11-19 20:06:50 UTC https://padlet.com/laurenmcdermott2/GTM/wish/943272724 WWW https://padlet.com/laurenmcdermott2/GTM/wish/943274765 culture amp feedback ]]> 2020-11-19 20:07:21 UTC https://padlet.com/laurenmcdermott2/GTM/wish/943274765 WWW https://padlet.com/laurenmcdermott2/GTM/wish/943274998 Catered lunches to eat together]]> 2020-11-19 20:07:24 UTC https://padlet.com/laurenmcdermott2/GTM/wish/943274998 WWW https://padlet.com/laurenmcdermott2/GTM/wish/943275497
    The marketing team came together and learned to pivot quickly]]>     2020-11-19 20:07:31 UTC https://padlet.com/laurenmcdermott2/GTM/wish/943275497     CBB- Enterprise late to market https://padlet.com/laurenmcdermott2/GTM/wish/943276204 2020-11-19 20:07:41 UTC https://padlet.com/laurenmcdermott2/GTM/wish/943276204 CBB https://padlet.com/laurenmcdermott2/GTM/wish/943276280 Late meetings across the company outside of working hours due to time zone conflicts.]]> 2020-11-19 20:07:42 UTC https://padlet.com/laurenmcdermott2/GTM/wish/943276280 CBB- Shifting goals https://padlet.com/laurenmcdermott2/GTM/wish/943276606 A lot of goals were shifted last minute and that lead to dropping or de-prioritizing other items ]]> 2020-11-19 20:07:47 UTC https://padlet.com/laurenmcdermott2/GTM/wish/943276606 CBB https://padlet.com/laurenmcdermott2/GTM/wish/943276901 communication among all teams. need better avenues on all being on same page.

    ]]>     2020-11-19 20:07:52 UTC https://padlet.com/laurenmcdermott2/GTM/wish/943276901     WWW- https://padlet.com/laurenmcdermott2/GTM/wish/943277929 enterprise support collaboration]]> 2020-11-19 20:08:07 UTC https://padlet.com/laurenmcdermott2/GTM/wish/943277929 CBB https://padlet.com/laurenmcdermott2/GTM/wish/943278064 Process for department requests/ tickets 
    (e.g. Marketing requests)]]>     2020-11-19 20:08:09 UTC https://padlet.com/laurenmcdermott2/GTM/wish/943278064     WWW https://padlet.com/laurenmcdermott2/GTM/wish/943278238 Remote working brought our team closer. We met more often and got to know each other quite well.

    ]]>     2020-11-19 20:08:12 UTC https://padlet.com/laurenmcdermott2/GTM/wish/943278238     CBB https://padlet.com/laurenmcdermott2/GTM/wish/943279698 Difficult to team identity due to fluctuations of departments.]]> 2020-11-19 20:08:33 UTC https://padlet.com/laurenmcdermott2/GTM/wish/943279698 CBB erin79 https://padlet.com/laurenmcdermott2/GTM/wish/943279929 miss the snacks and office lunches- monthly stipend 2021? ]]> 2020-11-19 20:08:35 UTC https://padlet.com/laurenmcdermott2/GTM/wish/943279929 WWW https://padlet.com/laurenmcdermott2/GTM/wish/943280041 bug bashes


    ]]>     2020-11-19 20:08:36 UTC https://padlet.com/laurenmcdermott2/GTM/wish/943280041     CBB https://padlet.com/laurenmcdermott2/GTM/wish/943280056 Cross functional processes for teams ]]> 2020-11-19 20:08:37 UTC https://padlet.com/laurenmcdermott2/GTM/wish/943280056 WWW https://padlet.com/laurenmcdermott2/GTM/wish/943280886 2020-11-19 20:08:47 UTC https://padlet.com/laurenmcdermott2/GTM/wish/943280886 CBB- Hard to get enterprise product/engineering questions answered internally https://padlet.com/laurenmcdermott2/GTM/wish/943281534 2020-11-19 20:08:57 UTC https://padlet.com/laurenmcdermott2/GTM/wish/943281534 CBB- availability https://padlet.com/laurenmcdermott2/GTM/wish/943281586 WFH seems to have made everyone "available" 24/7 for meetings and last minute work. ]]> 2020-11-19 20:08:57 UTC https://padlet.com/laurenmcdermott2/GTM/wish/943281586 WWW https://padlet.com/laurenmcdermott2/GTM/wish/943281587 C]]> 2020-11-19 20:08:57 UTC https://padlet.com/laurenmcdermott2/GTM/wish/943281587 CBB https://padlet.com/laurenmcdermott2/GTM/wish/943282500 Rebalancing the kinds of marketing we do (content, product, brand), and having a cohesive and compelling story.]]> 2020-11-19 20:09:10 UTC https://padlet.com/laurenmcdermott2/GTM/wish/943282500 WWW https://padlet.com/laurenmcdermott2/GTM/wish/943282819 We have managed to successfully expand the company while working remote. ]]> 2020-11-19 20:09:14 UTC https://padlet.com/laurenmcdermott2/GTM/wish/943282819 WWW - Team rallied and came together with a great can-do attitude and team work ethic https://padlet.com/laurenmcdermott2/GTM/wish/943282996 2020-11-19 20:09:17 UTC https://padlet.com/laurenmcdermott2/GTM/wish/943282996 CBB https://padlet.com/laurenmcdermott2/GTM/wish/943283093 comfortable office space at home

    ]]>     2020-11-19 20:09:18 UTC https://padlet.com/laurenmcdermott2/GTM/wish/943283093     WWW erin79 https://padlet.com/laurenmcdermott2/GTM/wish/943283101 support built a strong team and processes and are at a place to adapt and evolve to match new business model ]]> 2020-11-19 20:09:18 UTC https://padlet.com/laurenmcdermott2/GTM/wish/943283101 cbb georgec29 https://padlet.com/laurenmcdermott2/GTM/wish/943283406 no clear product vision and product differentiation

    ]]>     2020-11-19 20:09:23 UTC https://padlet.com/laurenmcdermott2/GTM/wish/943283406     WWW https://padlet.com/laurenmcdermott2/GTM/wish/943283723 Learned a huge amount about enterprise marketing, enterpriser personas and messaging for enterprise]]> 2020-11-19 20:09:28 UTC https://padlet.com/laurenmcdermott2/GTM/wish/943283723 CBB https://padlet.com/laurenmcdermott2/GTM/wish/943283913 Lunch Hangs
     ]]>     2020-11-19 20:09:31 UTC https://padlet.com/laurenmcdermott2/GTM/wish/943283913     CBB https://padlet.com/laurenmcdermott2/GTM/wish/943284414 team process, expecations, goals for each team]]> 2020-11-19 20:09:38 UTC https://padlet.com/laurenmcdermott2/GTM/wish/943284414 WWW https://padlet.com/laurenmcdermott2/GTM/wish/943284435 Launched new product in record time

    ]]>     2020-11-19 20:09:39 UTC https://padlet.com/laurenmcdermott2/GTM/wish/943284435     CBB https://padlet.com/laurenmcdermott2/GTM/wish/943284565 Lack of cross-team communication. Meetings were with the same people everyday. Felt like being in a silo.

    ]]>     2020-11-19 20:09:41 UTC https://padlet.com/laurenmcdermott2/GTM/wish/943284565     WWW https://padlet.com/laurenmcdermott2/GTM/wish/943284742 Opportunity for many folks to build systems.]]> 2020-11-19 20:09:44 UTC https://padlet.com/laurenmcdermott2/GTM/wish/943284742 WWW- work place flexibility https://padlet.com/laurenmcdermott2/GTM/wish/943285013 We can hire teammates more globally and work from different locations ]]> 2020-11-19 20:09:48 UTC https://padlet.com/laurenmcdermott2/GTM/wish/943285013 CBB https://padlet.com/laurenmcdermott2/GTM/wish/943285218 Benefits

    ]]>     2020-11-19 20:09:51 UTC https://padlet.com/laurenmcdermott2/GTM/wish/943285218     WWW https://padlet.com/laurenmcdermott2/GTM/wish/943285441 Pivoted to Enterprise business model agilely - lots of work scaled quickly

    ]]>     2020-11-19 20:09:55 UTC https://padlet.com/laurenmcdermott2/GTM/wish/943285441     CBB https://padlet.com/laurenmcdermott2/GTM/wish/943285855 Initial energy and focus has died

    ]]>     2020-11-19 20:10:01 UTC https://padlet.com/laurenmcdermott2/GTM/wish/943285855     CBB -Too many meeting https://padlet.com/laurenmcdermott2/GTM/wish/943286062 2020-11-19 20:10:04 UTC https://padlet.com/laurenmcdermott2/GTM/wish/943286062 WWW https://padlet.com/laurenmcdermott2/GTM/wish/943286356 Space for transparent communication across departments.]]> 2020-11-19 20:10:09 UTC https://padlet.com/laurenmcdermott2/GTM/wish/943286356 CBB https://padlet.com/laurenmcdermott2/GTM/wish/943286500 Little to no support for tracking/reporting.]]> 2020-11-19 20:10:11 UTC https://padlet.com/laurenmcdermott2/GTM/wish/943286500 cbb georgec29 https://padlet.com/laurenmcdermott2/GTM/wish/943286686 no enough listening to customers.  

    ]]>     2020-11-19 20:10:13 UTC https://padlet.com/laurenmcdermott2/GTM/wish/943286686     CBB https://padlet.com/laurenmcdermott2/GTM/wish/943286793 Stipend for work from home office essentials

    ]]>     2020-11-19 20:10:15 UTC https://padlet.com/laurenmcdermott2/GTM/wish/943286793     CBB https://padlet.com/laurenmcdermott2/GTM/wish/943286858 Marketing alignment with product and building more of the "two-way" communication we need to move forward together.]]> 2020-11-19 20:10:16 UTC https://padlet.com/laurenmcdermott2/GTM/wish/943286858 www https://padlet.com/laurenmcdermott2/GTM/wish/943287068 Matching for important causes

    ]]>     2020-11-19 20:10:19 UTC https://padlet.com/laurenmcdermott2/GTM/wish/943287068     CBB - need success metrics and transparent measurement framework https://padlet.com/laurenmcdermott2/GTM/wish/943287163 what are targets? how to measure/define? how do we know if we hit goals?]]> 2020-11-19 20:10:20 UTC https://padlet.com/laurenmcdermott2/GTM/wish/943287163 CBB- benefits https://padlet.com/laurenmcdermott2/GTM/wish/943287961 Wfh benefits seem nonexistent ]]> 2020-11-19 20:10:32 UTC https://padlet.com/laurenmcdermott2/GTM/wish/943287961 CCB https://padlet.com/laurenmcdermott2/GTM/wish/943288378 Reactive instead of proactive work processes. Little long-term planning/focus]]> 2020-11-19 20:10:38 UTC https://padlet.com/laurenmcdermott2/GTM/wish/943288378 CBB https://padlet.com/laurenmcdermott2/GTM/wish/943288500 No real help with strategy or direction.Marketing was left alone rest of company outside of sales didn't understand ALL the work the team did across sales collateral, sales internal marketing, sales enablement, outbound marketing, outbound promotion, content ]]> 2020-11-19 20:10:40 UTC https://padlet.com/laurenmcdermott2/GTM/wish/943288500 CBB https://padlet.com/laurenmcdermott2/GTM/wish/943290021 Difficulty aligning with what actual customers want and where the product is ]]> 2020-11-19 20:11:03 UTC https://padlet.com/laurenmcdermott2/GTM/wish/943290021 Welcoming team for onboarding https://padlet.com/laurenmcdermott2/GTM/wish/943296590 2020-11-19 20:12:40 UTC https://padlet.com/laurenmcdermott2/GTM/wish/943296590 CBB - meeting size - either too large/expensive meetings or too narrow/not include cross-funtional members https://padlet.com/laurenmcdermott2/GTM/wish/943341125 2020-11-19 20:23:40 UTC https://padlet.com/laurenmcdermott2/GTM/wish/943341125 WWW https://padlet.com/laurenmcdermott2/GTM/wish/943643872 Donut meetings (when people actually do them!)]]> 2020-11-19 21:57:01 UTC https://padlet.com/laurenmcdermott2/GTM/wish/943643872