https://padlet.com/guanguanyinglin18/k1bty2d7czg4f977 Analysis of Societal Marketing Concept (By Group 6) en-us 2022-01-03 05:07:41 UTC 2024-11-04 00:58:14 UTC hello@padlet.com atayevaa03 https://padlet.com/guanguanyinglin18/k1bty2d7czg4f977/wish/1971767070 Societal Marketing is based on the principle of societal welfare. It means that an organization must make strategic marketing decisions keeping in mind the consumer wants, the organizational needs and most important the long term interests of the society and consumers.]]> 2022-01-03 08:18:15 UTC https://padlet.com/guanguanyinglin18/k1bty2d7czg4f977/wish/1971767070 jinlong200054 https://padlet.com/guanguanyinglin18/k1bty2d7czg4f977/wish/1971767477 Body Shop is a cosmetic company founded by Anita Roddick in 1976. The company uses only natural, vegetable-based materials as ingredients for its products. It is totally against animal testing, advocates community trade, as well complete protection of the planet. Thus it totally engrosses the concept of Societal Marketing.]]> 2022-01-03 08:18:43 UTC https://padlet.com/guanguanyinglin18/k1bty2d7czg4f977/wish/1971767477 atayevaa03 https://padlet.com/guanguanyinglin18/k1bty2d7czg4f977/wish/1971789240 An example would be campaigns that promote healthy eating, or advertisements that demote smoking. ]]> 2022-01-03 08:41:30 UTC https://padlet.com/guanguanyinglin18/k1bty2d7czg4f977/wish/1971789240 guanguanyinglin18 https://padlet.com/guanguanyinglin18/k1bty2d7czg4f977/wish/1971789857   The Coca-Cola Company was founded in 1892, with more than 2,800 products in more than 200 countries, and is the world's largest beverage manufacturer and distributor and one of the largest companies in the United States.Coca-cola is also committed to the social-environmental responsibilities by providing products across the world regardless of their ethnicities.（from picture）
  The company's decision is fully in line with the concept of social marketing, fully considering the needs of consumers of different races, the requirements of the company itself, as well as the long-term interests of consumers and society.]]> 2022-01-03 08:42:12 UTC https://padlet.com/guanguanyinglin18/k1bty2d7czg4f977/wish/1971789857 jinlong200054 https://padlet.com/guanguanyinglin18/k1bty2d7czg4f977/wish/1971791637 This ad for Cheerios features the brand's gluten-free cereal. Having a gluten intolerance is an illness that cannot be cured, but it can be controlled by eating the right foods, such as gluten-free Cheerios.

The ad is essentially an anecdote about a member of the Cheerios' engineering team. An elderly man tells his story about how he came to realize that his daughter in-law couldn't eat Cheerios because of her gluten intolerance. The engineer brought up his concern with Cheerios, and the brand ended up created a line of gluten-free cereal. This ad showcases the brand's kindness and understanding about illnesses that cannot be cured.

Many people suffer from this illness, a fact that Cheerios marketers understand and address in this commercial. The brand is catering a wider audience who are unable to eat traditional foods by taking initiative and creating a cereal that can be enjoyed by everyone.]]> 2022-01-03 08:44:09 UTC https://padlet.com/guanguanyinglin18/k1bty2d7czg4f977/wish/1971791637 junwei0806 https://padlet.com/guanguanyinglin18/k1bty2d7czg4f977/wish/1971801733 Johnson and Johnson: In 1982 when someone tampered with their Tylenol capsules causing casualties, instead of ignoring or denying the incident, or only recalling the batch with the problem, they recalled all of the Tylenol sold at the time and later urged customers to exchange their stock of Tylenol capsules with tablets for free. It caused them losses but they were committed to fulfilling their business credo.]]> 2022-01-03 08:54:23 UTC https://padlet.com/guanguanyinglin18/k1bty2d7czg4f977/wish/1971801733