how marketing channel members add value in the channel of distribution between manufacturers and consumers by

how marketing channel members add value in the channel of distribution between manufacturers and consumers by https://padlet.com/ab9197_2/k0erlxqk0lk en-us 2018-12-04 10:33:42 UTC 2023-05-18 13:49:58 UTC hello@padlet.com Filipa and Lorenzo https://padlet.com/ab9197_2/k0erlxqk0lk/wish/310824713 distribution can add value to goods and services by making them more easily and conveniently available to customers. Generally the parts involved in the distribution process are three (manufacturer, distributor, consumer), with the increase of the parts the control decreases.]]> 2018-12-04 11:19:20 UTC https://padlet.com/ab9197_2/k0erlxqk0lk/wish/310824713 Viktoriia, Teoman, Ali https://padlet.com/ab9197_2/k0erlxqk0lk/wish/310824794 1.Gather Information and Distribute it
2.Communicate with Buyers
3.Shape Offers to Meet Consumer Needs
4.Negotiate Prices

]]> 2018-12-04 11:19:44 UTC https://padlet.com/ab9197_2/k0erlxqk0lk/wish/310824794 Vanessa & Jodi https://padlet.com/ab9197_2/k0erlxqk0lk/wish/310824868 "The term supply chain may be to limited, as it takesa make-and-sell view of the business. A better term would be demand chain because it suggests a sense-and-respond view of the market. Under this view, planning starts by identifying the needs of target customers, to wich the company responds organizing a chain of resources and activities with the goal of creating customer value."
Kotler P. (2016)

Channel members add value in the channel of distribution by being in the right place and in the right time:
Location - having the products where the customers can buy it.
Time - Having the product available when the customers want/needs it.
Adding Value through Distribution

Intermediaries provide value to producers because they often have expertise in certain areas that producers do not have.
Intermediaries are experts in displaying, merchandising, and providing convenient shopping locations for customers.

]]> 2018-12-04 11:20:02 UTC https://padlet.com/ab9197_2/k0erlxqk0lk/wish/310824868 Joe, Temmy, Dom, Stella bartonod https://padlet.com/ab9197_2/k0erlxqk0lk/wish/310825138 - Providing contact between manufactures and buyers
- Bullk breaking => reduces price
- transportation and storing of goods
- communication tool between M and C
- providing goods at the right time and right place
- making transactions routines => reduces cost and time
- identyfing customers needs and wants => search process, identyfing the right places to sell the products (knowing their audienc]]> 2018-12-04 11:21:11 UTC https://padlet.com/ab9197_2/k0erlxqk0lk/wish/310825138 Damz,Daisy & Sofia https://padlet.com/ab9197_2/k0erlxqk0lk/wish/310829119 Intensive Distribution, Exclusive Distribution, Selective Distribution.

Direct Vs Indirect Marketing Channels

Direct
In Person Sales Calls
Print Advertisements
Telephone Calls

Indirect
Word of Mouth]]> 2018-12-04 11:36:38 UTC https://padlet.com/ab9197_2/k0erlxqk0lk/wish/310829119