Be The One by Samantha Van Muyden https://padlet.com/svanm005/k074j9dts1kguzyw 2020 Superbowl Commercial Featuring Katie Sowers en-us 2022-06-01 02:42:17 UTC 2022-06-18 00:26:26 UTC hello@padlet.com https://padlet.net/icons/png/1f3c8.png In 2020, Katie Sowers, an openly gay woman, was the first woman to ever coach in a Superbowl Game. svanm005 https://padlet.com/svanm005/k074j9dts1kguzyw/wish/2206895907 2022-06-01 02:45:56 UTC https://padlet.com/svanm005/k074j9dts1kguzyw/wish/2206895907 During that 2020 Superbowl, Microsoft released an ad for their Surface tablet/computers featuring Sowers telling the inspirational story of her rise to football fame as a female player and coach. svanm005 https://padlet.com/svanm005/k074j9dts1kguzyw/wish/2206899400 2022-06-01 02:49:28 UTC https://padlet.com/svanm005/k074j9dts1kguzyw/wish/2206899400 Katie Sowers' Superbowl commercial for Microsoft is a perfect example of a "Liberal Feminist Perspective"! svanm005 https://padlet.com/svanm005/k074j9dts1kguzyw/wish/2206902476 In "The Rhetorical Power of Popular Culture," Deanna Sellnow explains that under the umbrella of critical theories and specifically feminist theory, "A Liberal Feminist Perspective focuses primarily on providing opportunities for the inclusion of women in traditionally male-dominated areas."]]> 2022-06-01 02:52:39 UTC https://padlet.com/svanm005/k074j9dts1kguzyw/wish/2206902476 In her commercial, Sowers explains that while she always wanted to be a coach, she never thought she could be a football coach because she had never seen a female football coach before. svanm005 https://padlet.com/svanm005/k074j9dts1kguzyw/wish/2206905948 2022-06-01 02:56:28 UTC https://padlet.com/svanm005/k074j9dts1kguzyw/wish/2206905948 Through a Liberal Feminist Perspective, we can see that a lack of visibility of women in male-dominated industries can enforce the hegemony that prescribes men and women to different gender roles - and therefore different hobbies and careers. svanm005 https://padlet.com/svanm005/k074j9dts1kguzyw/wish/2206907710 2022-06-01 02:58:26 UTC https://padlet.com/svanm005/k074j9dts1kguzyw/wish/2206907710 Seeing a successful woman in a male-dominated industry can help inspire other women and girls to enter traditionally male-dominated fields too. svanm005 https://padlet.com/svanm005/k074j9dts1kguzyw/wish/2206910931 Sellnow explains that when we see "women in traditionally male-dominated fields as normal, successful, and happy, a liberal feminist perspective would suggest they are operating as a site of struggle by sending a message that is oppositional to or challenges the status quo."]]> 2022-06-01 03:02:05 UTC https://padlet.com/svanm005/k074j9dts1kguzyw/wish/2206910931 In "Beginning Theory," Peter Barry discusses the history of feminist criticism, specifically in literature, "The representation of women in literature... provided the role models which indicated to women, and men, what constituted acceptable versions of the 'feminine' and legitimate feminine goals and aspirations." svanm005 https://padlet.com/svanm005/k074j9dts1kguzyw/wish/2206917615 2022-06-01 03:09:48 UTC https://padlet.com/svanm005/k074j9dts1kguzyw/wish/2206917615 svanm005 https://padlet.com/svanm005/k074j9dts1kguzyw/wish/2206919539 While Barry is specifically discussing the depiction of women in historical literature, his assertion is easily translatable to modern forms of media as well - like movies, video games, novels, magazines, television, and yes, even commercials! All of this media sends subliminal messages to women, men, children, and even non-binary or trans folks about what the correct way to exist in their assigned gender is.]]> 2022-06-01 03:12:09 UTC https://padlet.com/svanm005/k074j9dts1kguzyw/wish/2206919539 Katie Sowers' career as a professional NFL coach goes against the societal grain. Her participation in a male-dominated sport or even her appearance in this Microsoft commercial may make people uncomfortable because she is subverting the prescribed gender role as a woman in a extremely male-dominated sport. svanm005 https://padlet.com/svanm005/k074j9dts1kguzyw/wish/2206921556 2022-06-01 03:14:33 UTC https://padlet.com/svanm005/k074j9dts1kguzyw/wish/2206921556 The Liberal Feminist Perspective encourages us to continue to push back against perceived gender barriers. The more visibility women have in male-dominated industries, the more likely women and girls are to see those industries as a real option. svanm005 https://padlet.com/svanm005/k074j9dts1kguzyw/wish/2206922712 2022-06-01 03:16:02 UTC https://padlet.com/svanm005/k074j9dts1kguzyw/wish/2206922712 To view Katie Sowers' 2020 Microsoft commercial, please check out the video below! svanm005 https://padlet.com/svanm005/k074j9dts1kguzyw/wish/2206923831 Microsoft - Be The One (2020) https://youtu.be/JhHcI4xPR_k]]> 2022-06-01 03:17:25 UTC https://padlet.com/svanm005/k074j9dts1kguzyw/wish/2206923831