https://padlet.com/francesca_horsley/jyhquzn8axld Brainstorm en-us 2016-12-12 01:24:52 UTC 2026-03-17 19:18:26 UTC hello@padlet.com francesca_horsley https://padlet.com/francesca_horsley/jyhquzn8axld/wish/150425906 What is the difference between marketing, advertising and public relations
Discuss - then apply them to MIT. How would their different approaches be seen in practice?

Select another organisation and apply these practices to this - for example the Hollywood cafe.]]> 2017-01-31 02:28:50 UTC https://padlet.com/francesca_horsley/jyhquzn8axld/wish/150425906 francesca_horsley https://padlet.com/francesca_horsley/jyhquzn8axld/wish/150426299 Find some definitions of public relations – compare and contrast.          How different are they?
What do they have in common?
What are the differences and why do you think they exist]]> 2017-01-31 02:34:21 UTC https://padlet.com/francesca_horsley/jyhquzn8axld/wish/150426299 francesca_horsley https://padlet.com/francesca_horsley/jyhquzn8axld/wish/150426522 Without doing any research write your own definition of PR.

Then answer the following questions.

Thinking about your definitions how did you arrive at them?
Is it based on your experience of PR and what you observe PR practitioners doing?
Is it based on what you read about PR in the newspaper or online?
Is it based on what your lecturers/teachers gave told you about PR?]]> 2017-01-31 02:37:25 UTC https://padlet.com/francesca_horsley/jyhquzn8axld/wish/150426522 francesca_horsley https://padlet.com/francesca_horsley/jyhquzn8axld/wish/150427456 2017-01-31 02:54:02 UTC https://padlet.com/francesca_horsley/jyhquzn8axld/wish/150427456 https://padlet.com/francesca_horsley/jyhquzn8axld/wish/155012901 Introducing something new to the public
Understanding the relationship between an organisation and its stakeholders - government, union, third party, media- understanding the sector, key messages, right channels -to be effective]]> 2017-02-20 20:53:25 UTC https://padlet.com/francesca_horsley/jyhquzn8axld/wish/155012901 https://padlet.com/francesca_horsley/jyhquzn8axld/wish/155065847 Public= audiences, key stakeholders and groups.
Relations= maintaining a positive relationship between key publics.

Therefore Public Relations could be about identifying who the key publics are that directly effect the business; understanding how their relationship with the business could effect it, and then communicating information to them in a way that maintains the relationship to the benefit of the business.  This may include planning for future communications, identifying appropriate communication channels, and developing key messages.]]> 2017-02-21 06:28:57 UTC https://padlet.com/francesca_horsley/jyhquzn8axld/wish/155065847 https://padlet.com/francesca_horsley/jyhquzn8axld/wish/155066687 Public relations professionals plan and develop information, media and communication strategies that promote the reputation of an organisation to the public, shareholders and employees.]]> 2017-02-21 06:35:36 UTC https://padlet.com/francesca_horsley/jyhquzn8axld/wish/155066687 https://padlet.com/francesca_horsley/jyhquzn8axld/wish/155067386 Public Relations is a distinctive management function which helps establish and maintain lines ofcommunication, understanding, acceptance, and cooperation (pursuasive) between an organization and its publics (audiences, maintenance of relationship through communication);
involves the management of problems or issues; helps management keep informed on and responsive to public opinion (keeping updated on trends within key audiences and their perception of the organisation to inform/plan future communication campaigns/messages); defines and emphasizes (transparency; pursuading publics that organisation is acting with their best interests in mind) the responsibility of management to serve the public interest;
helps management keep abreast (stay level with, open and transparent)of and effectually utilize change, serving as an early warning system to
help anticipate trends conducting researching within key publics to identify trends or future threats that may arise; and uses research and sound ethical communication techniques as its principal tools . (Cutlip et al., 2000: 4; Wilcox et al., 2003: 3)]]> 2017-02-21 06:41:49 UTC https://padlet.com/francesca_horsley/jyhquzn8axld/wish/155067386 https://padlet.com/francesca_horsley/jyhquzn8axld/wish/155068537 Marketing is around developing a plan to promote an organisation, product or service e.g. identifying the target audiences and the most appropriate communication channels to use. advertising is about selling a product or service to the target audience through appropriate communication channels
Public relations is about maintaining a positive reputation of an organisation with key publics. Public relations is more about the company image and maintaining a postive brand perception amongst key publics]]> 2017-02-21 06:53:12 UTC https://padlet.com/francesca_horsley/jyhquzn8axld/wish/155068537