1. Outreach to Residents: Engage with residents who come to the location.

2. Interaction and Mingling: Mingle and build rapport with residents.

3. Follow-Up on Issues: Meet residents from house visits who have reported problems.

4. Discussion of Local Issues: Address and discuss issues residents are facing.

Outcomes of Kopi Sessions:

1. Enhanced Resident Outreach: Strengthen connections with residents.

2. Voter Engagement: Engage with voters living in the same GRC area.

3. Identify Resident Needs: Determine the types of help residents require, such as:

- Assistance for low-income families.

- Support for families caring for elderly parents.

Social Media and Image:

1. Media Presence: Capture and share photos on social media to highlight our presence in the area.

2. Resident Interaction: Take pictures with residents to document engagement.

3. Monitor Opposition: Stay vigilant for the presence of opposition parties.

Professionalism and Activist Image:

1. Professional Communication: Maintain a high level of professionalism when communicating with residents.

2. Appearance and Conduct: Dress well and carry yourself with dignity and respect.

Skills Needed for Organizing Kopi Sessions:

1. Knowledge of Government Policies: Understand various government policies to provide accurate information to residents.

2. Familiarity with NEA and Town Council Policies: Be well-versed in policies from the National Environment Agency (NEA) and Town Councils to address residents' queries effectively.

--> focus areas: wet markets, transportation nodes (bus interchange)

Desired Outcome:

• Build and show presence "We are here"

• Build relationships

• Listen to people's voices --> direct to relevant resources (no confrontation)

Method & Tactic:

• Flyer

• Small gesture of gift (eg. pap logo attached) through connection (father days, mothers day)

  
  

Comms & Social Media (amplify our efforts, deliberate effort):

• Active updates

• Engagement outreach (PR response & follow ups)

• Likes: Start from activists (team effort, comment positive)

Activist Image:

• Professional, Neat dressing

• Be friendly

Activist Skills:

• Communications (languages, listening ear, open minded)

• Knowlegable about government policies (be well-informed)

• Ensure loop is closed!!

Activist Roles:

• Supportive

• Front-line engagement in dialogues and discussions, photograph, logistics

A neighbour, a friend, an activist!!

1. Conveying Ground Efforts to Residents:

- House Visits and Assistance: Ensure residents are aware of our ongoing efforts, such as house visits and support for low-income families.

- Effective Communication: Develop strategies to effectively communicate these efforts to the community.

2. Approach to Residents:

- Identify Key Topics: Understand which topics are relevant and important to discuss with residents.

- Strengthen Active Listening Skills: Enhance our ability to listen actively and empathetically to residents' concerns.

3. Handling Issues Beyond PAP's Control:

- Recognizing Boundaries: Acknowledge when issues fall outside PAP’s jurisdiction, such as those managed by the Town Council.

- Advisory Role: Provide informed advice on next steps by:

- Researching the Problem: Investigate the issue and relevant policies.

- Guiding Residents: Advise on appropriate actions, such as utilizing the One-Stop Service Centre for further assistance.

• residents

• Neighbours

• Residents who are at home because the younger people are usually not at home. More towards elderly who are home so they can spread the message at the market etc.

Desired outcome when we do house-visits.

• Flexible date / timing to be able to meet more people.

• Show that PAP is concerned for them. That we are here for them

• Residents know who to look for

• Find out best time where residents are home so we can come visit them when they are home

• Can find out sentiments of the people within the block.

• We need to dissociate ourselves frm our PA roles esp the grassroots volunteers.

Tactics that we should employ for housevisits

• Talk like a friend to strike conversation

• Change the perception of house visit. We are here not only during election, but here even during non-election period. (Current common perception is "wa u come visit, means election coming")

  What are some ways we can change this perception?

  -- Flyers? Door hangers for those who are not around?

  --Uniform (white on white) and large groups as an identity

• Our perceived value should not be focusing on "town council activities" or "social work activities" because there are other organisations who are more adept at resolving these issues (eg town council or PA) we want to be explicitly clear we are there as PAP and we want YOUR VOTES.

• Clear and concise opening line / singular message to introduce ourselves during house visits. This should be consistent throughout Aljunied GRC.

• Have a party manifesto so we are able to engage as volunteers of PAP

• "I need your help" instead of "how can I help you" statement. Make the residents feel important.

Skill set

• The ability to differentiate ourselves as our role in the grassroots organisations. vs the PAP.

Social media

• who should be posting? BC post only or all activists to post together? we want more people doing comms and posting

• Aljunied GRC Facebook page is not used/updated. Need to activate it, use it more, like and share, so there is greater reach.

• Use Facebook, Instagram, TikTok coordinated GRC social media communications.

Image

• Everyone to be in uniform, to show our presence / impact.

What roles to play during house visits

• Enforce party value messaging

• Gathering feedback from the ground about the party

• Gathering Intel from the ground

• Network building to find centre of influences

• Identify WP households/members

• Not only leaving flyers. We here are to win minds and touch hearts

1) Target Audience - Ppl who open the door, need to know the demographic of the area , equip with dialect and language skills (must be in multi race group to adapt to multi language), Activist must know the agenda of the visit

Demographic

— Single family

— Rental flats

— Senior (Kaki bukit)

— 10-20% rented to foreigners

— Young Couples

— WP supporters

Location of the house visit

— BTO

— New projects

— Mature estates

— Timing , avoid prayer time

2) Desired Outcomes - Activist must go with an Agenda (Genuine outreach)

— Example Dengue outbreak message

— Example outcome for younger families know that we are listening to them, bring back suggestions, unhappiness

We must have a feedback channel and follow up

Common issues

— Towncouncil issuses

— How do we identify ourselves, Differential between political activists and grass root leaders (Senior tend to entertain Activists more than young families , they are more concerned on getting into the local primary school)

— Real life issues; parking issues , market issues

— Understand the ppls issues and send down the information/ feedback to the various departments

3) Method & Tactics -

A) What is the group size - small group with chairman , only activist without branch chairman (6 , 2 with Advance party and note taker)

B) What is the unit sizes - split into 2 groups each with note taker in each group

C) How to cover each block - May not need

D) Have a groupchat to consolidate feedback

E)Have a namecard for activists (one slide is adviser, the other side is for activists) - party linked email

F)Have a a QR code for residences to feedback anytime ; they should be able to see the statistics (number of cases , milestone , how the party has solved the problem - solutions) of the type of issues ie housing , common issues, - direct feedback form for anonymous and privacy (Ensure PDPA) — QR code has to be centralised (using linktree to consolidate all the links)

4) Comms and social media -

A) Publish common issues we have solved and print in the newsletters

B) QR code

C) Interested participants in a Telegram chat for community

5) Image - Follow PAP code of conduct , always same uniform to make ppl recognise , behaviour even outside of the activist time

6) Skils - Patience, empthy , know the policies well, must have time , must follow through with the feedback

7) Role - messenger

Going beyond coffee centres, hawker centres can be good places to solicit feedback. Seniors are easier to reach at coffee centres, alas younger segment of population seem to be less seen. Yonger residents might be more visible at fast food chains such as McDonalds, Starbucks, tuition centres.

Alas, yonger sengment of population is less likely to air their problems on the spot. Brochures that explain modes of outreach can be helpful in reaching out to yonger segment.

Owing to the nature of challenges that residents face, while we are not able to solve all problems, we should show that we tried our best regardless of outcomes. Going to coffee shops to help residents make us more visible when we try to serve residents. Stall operators can help cast the message wider, helping amplify our presence.

Moving forward, to further advance our agenda through coffee chats, challenges to be addressed include limited reach, improving on ice breaking and listening skills. We need to communicate our existence, we are there to listen, and we must show that we do our best to help them.

• For visibility

• To know where are the opposites and know what’s ground talk / feedback / concerns

Target audience at coffee shops, mostly:

• Seniors

• Families

+ Need to engage young crowd. They are not in coffee shops and hawkers.

+ Tertiary students - they have time. Early engagement.

Pose a image here:

• For people to look for “YOU” when they know “YOU”

• When have Problem, they think of “YOU”

• Targeting seniors as they are the ones who usually need help and face problem.

Causal talks at Coffee Shops, provided we know the people, it is easy to sit down after chats. Usually familiar in our own area.

Issue:

• Insufficient coverage to all coffee shops

• Less encounters as no more MPS

• Weekends parents bring kids to enrichments. They usually at McDonald, Fast Food restaurant. So to engage them, suggest to have events to attract them and a platform to engage them. Social media, group chats, etc.

Skills:

• activists to know and have ice breaking skills, engagement skills

• Art of having small talks and topics

Suggestion:

• to identify and consistent to be at same coffee shop so that people know where to seek help

• build relationship with stall and shop holders

  
  

• Walkabout Targeted Area :

  Places with high traffic flows is ;

  Markets , Malls, Mrt Stations.

• Objectives :

  1)To outreach and show presence of the party.

  2) To be seen and connect with different demographic group of people. For example markets will be patron by seniors, malls and train station will be commute by younger and working groups.

• Strategy :

  1) To gather in group at first, after that split up in smaller groups for better coverage and feels more approachable. After the small group walkabout, gather back at coffeeshops again for AAR.

• Comms & Media :

  1) Quality and content of the videos are very important. Be aware on what messages are we trying to send to the targeted audience.

  2) Platform to publish (Which demographic segment are we targeting)

  3) We need grow and equip our cyberspace activists on how to defend all the negative comments (if any) after publishing of our videos/photos. Possible to have some experts to organize workshops for cyber activists to attend so that they can better handle all situations.

1. Target Audience:

• BRP-

  • Hougang: BTO, Young Families.

  • Bedok Reservoir: Senior Citizens and Lower Income.

• PAYA LEBAR-

  • Senior Citizens of all Races.

• KB-

  • Most people in 511 coffeeshop are outsiders.

  • Most of the Residents are in 538 coffee shops.

2. Desired Outcomes:

   • Correct Misconceptions that Naysayers have. (Coffee shops are places which facilitate and amplify the phenomenon of Echo Chamber so we have to ensure that Misconceptions are not spread there.) Eg. Talking about Inflation being a Universal Problem instead of a SG Problem.

   • Engage wider to reach out to a larger audience.

   • Show Visibility and Presence. NOT just show but MAINTAIN the presence.

   • Replace MPS. An avenue for Residents to find PAP Activists/BC for help.

3. Methods and Tactics:

   • Regularity. Same time and place and not a one time off.

   • Youth to Connect with Youths.

     
     

4. Activists Image:

   • Wearing of Branch Polo and Party Badge for Visibility.

     
     

5. Activists Skills:

   • Good Communication.

   • Actively Listener.

   • Evangelism.

     
     

6. Role of the Activist:

   • Approach them as a Friend.

1) Elderly/Seniors that live alone

2) Young Family.

Desired Outcome:

1) To support them after hearing their problems

2) To bring joy to residents.

Methods to engage residents:

1) Give them flyers and let them know can approach us.

2) Hang out within the area

Communication and Social media

1) For branch to own social media page like instagram , Whatsapp group , Telegram

2) To share events and things, to get activist share their branch instagram page to resident.

Activist image

1) Branch shirt

2) To on the ground to hear people

Activist Skills and Roles

1) To be a good listening ear

2) Taking quality feedbacks and come out with solutions.

1.Residents

2.Markets

3.MRT stations

Desired Outcomes

1.Let people know who we are

2.Show presnce

3.Feedback from the ground

Methods/ Tactics

1.Ask leading questions

2.Open opportunities to communicate.

3.Interrupt excessive questions.

4.Groups of 2 or 3

Comms and Social media

1. Follow up - WhatsApp or Telegram

2.Updates in social media

Activist skills

1.Communications

2.Good Knowledge of policies and current affairs

3.Local knowledge

Activists roles

1.Photographers

2.Engaging activists

3.Plain clothes observers to gauge response and spot others

4.Logistics

5.Different uniform for funerals

5.Training and role playing required for various roles