COW 2/Carrie Nevin by Carrie Nevin https://padlet.com/plc17buscnevin/jv0piihafnbx Made with fortitude en-us 2017-10-10 13:57:03 UTC 2024-04-22 18:51:33 UTC hello@padlet.com https://padlet-assets.s3.amazonaws.com/icons/Soccerball.png The 7'ps explained plc17buscnevin https://padlet.com/plc17buscnevin/jv0piihafnbx/wish/195600945 Product: Your product or service is the heart of your business. Without it, everything else will fail sooner or later. 

  • Is my product new or original?
  • Is there demand for my product?
  • Is my product functional and appealing?

Place: Place place is where the product is distributed. Today, this can be a brick-and-mortar, an e-commerce platform, and anything in between. Fortunately, with online marketing, the whole world can have access to your store, no matter where you are. Eg. Facebook has pop up ads all the time.

  • Will my product be more successful online or in a store?
  • Will my product succeed in another neighbourhood, city, or country?
  • Do I need more than one location to distribute my product?

Price: Your price needs to be fair and profitable. But “price” doesn’t necessarily mean the money the consumer exchanges for the product. Instead, “price” could represent goods, time, effort, or any other resource that’s up for trade.

  • Is my product’s perceived financial and social value reflected by the price?
  • Is my product sufficiently profitable?
  • Am I able to offer discounts?

Promotion: Promotion is how consumers discover your product. This can be through media, word of mouth, or simply how the stores are laid out wherever the product is sold. Promotion is essentially the full scope of the marketing communications aspect of your product. Eg. Bloggers are a big part of the online world today, some businesses may get a blogger to promote their products and use them for free. 

  • Do I need to build a brand around my product?
  • Do I need to advertise my product?
  • Do I need to change my methods or strategy?

People: Your people stand between your product and the consumer. Poor customer service is more than enough to kill a brand’s reputation with a consumer, even when the product is great.

  • Are my service people friendly and helpful?
  • Do my service people represent my product?
  • Are my service people willing to positively influence my product?

Process: Your process is every step between your product and the consumer. Of course, from your point of view, a million things need to take place before the consumer even places their first order. An e-commerce website needs to be built, along with a marketing strategy, and a logistics system… Lots to think about.


  • Is my process enhancing my ability to generate revenue?
  • Are there tools or services that will improve my process?
  • Is my process simple and automated?

Physical evidence: Your proof is the tangible evidence of your product. A box of cereal, straight teeth, and shipping notifications are all considered “proof” that the consumer received the product.


  • Will takeaways fill a void in your product’s perceived value?
  • Do the packaging and distribution method enhance the perceived value?
  • Does the product represent the communicated message?  







]]> 2017-10-10 13:59:40 UTC https://padlet.com/plc17buscnevin/jv0piihafnbx/wish/195600945 References plc17buscnevin https://padlet.com/plc17buscnevin/jv0piihafnbx/wish/198595039 Digital Marketing, 2017, Found at: https://www.hellodigital.marketing/the-7-ps-of-the-marketing-mix/
(www.digitalmarketing.com)]]> 2017-10-19 11:02:20 UTC https://padlet.com/plc17buscnevin/jv0piihafnbx/wish/198595039 Traditional VS Digital marketing plc17buscnevin https://padlet.com/plc17buscnevin/jv0piihafnbx/wish/199874229 Traditional marketing is the conventional modes of marketing that have been used since the beginning of marketing and advertisements. This includes:

  • Television.
  • Newspaper.
  • Radio.
  • Flyers and billboards by the roads and highways.
  • Ads in related weekly magazines.

Digital or online marketing is the marketing mode of the global village. It is only obvious that the era of the internet will have its influence in every realm of life.
Digital marketing includes platforms like:

  • Social media like Facebook, Twitter, or Instagram.
  • Business networking sites like LinkedIn.
  • Promotional ads via emails.
  • Paid pop ups.
  • Blogs
  • Click bait links for viral content.
]]> 2017-10-24 07:41:57 UTC https://padlet.com/plc17buscnevin/jv0piihafnbx/wish/199874229 The Difference in the 7p's of digital marketing plc17buscnevin https://padlet.com/plc17buscnevin/jv0piihafnbx/wish/199992256 Traditional marketing includes..
•Print Media
(Newspaper and magazine adds, newsletters 
And brochures.)
•Broadcast Media 
(Tv and radio ads)
•These techniques have high success
Rates.
•They’ve been here for so long that the 
Public understand.]]> 2017-10-24 14:07:29 UTC https://padlet.com/plc17buscnevin/jv0piihafnbx/wish/199992256 Digital: plc17buscnevin https://padlet.com/plc17buscnevin/jv0piihafnbx/wish/200742065 Includes:
•Websites. 
•Social networking sites.
•Google ads.
•Video marketing.
•These are cost efficient.
•Allows Direct response from audience. ]]> 2017-10-26 10:47:12 UTC https://padlet.com/plc17buscnevin/jv0piihafnbx/wish/200742065