https://padlet.com/Markarnold/OnTheMarkStrategies At On The Mark Strategies, we specialize in speaking, branding and strategic planning. You can call us consultants, but our clients think of us more as trail guides. Our experience as former credit union employees, combined with the customized programs we create in-house, enable us to lead financial institutions through the great unknown. Every financial institution is unique, and we customize every program we offer to those unique needs. en-us 2018-11-29 15:12:53 UTC 2025-11-26 11:50:50 UTC hello@padlet.com https://padlet-uploads.storage.googleapis.com/335443635/74e222bb809d75fd74c455dc174f8e4a/Logo_Sq.jpg Markarnold https://padlet.com/Markarnold/OnTheMarkStrategies/wish/1573205374 To help ensure your strategic plan launches you toward success in the new year, consider focusing on collaboration and inclusiveness, a truly strategic look at your plan and regarding your planning session as an annual process and not a singular event.]]> 2021-05-31 08:57:38 UTC https://padlet.com/Markarnold/OnTheMarkStrategies/wish/1573205374 Markarnold https://padlet.com/Markarnold/OnTheMarkStrategies/wish/1573209611 When the economy slows, the temptation is to slow with it. But inaction is the riskiest response to uncertainties of an economic downturn. Now is actually the perfect time to seize strategic advantages.]]> 2021-05-31 09:00:10 UTC https://padlet.com/Markarnold/OnTheMarkStrategies/wish/1573209611 Markarnold https://padlet.com/Markarnold/OnTheMarkStrategies/wish/1573211944 Branding in 2021 is not going to look massively different than branding in previous years…it will just be about a thousand times more critical that you get it right.]]> 2021-05-31 09:01:38 UTC https://padlet.com/Markarnold/OnTheMarkStrategies/wish/1573211944 Markarnold https://padlet.com/Markarnold/OnTheMarkStrategies/wish/1573214080 Developing a marketing budget involves more than just crunching numbers. Budgeting is also about setting priorities. Focusing on the above tasks should be at the top of every credit union or community bank’s 2021 priority list.]]> 2021-05-31 09:03:03 UTC https://padlet.com/Markarnold/OnTheMarkStrategies/wish/1573214080 Markarnold https://padlet.com/Markarnold/OnTheMarkStrategies/wish/1573217978 The CU Growth Accelerator™ has already helped credit unions and community banks achieve that kind of growth. ]]> 2021-05-31 09:05:25 UTC https://padlet.com/Markarnold/OnTheMarkStrategies/wish/1573217978 Markarnold https://padlet.com/Markarnold/OnTheMarkStrategies/wish/1786966861 Pumping out great content is part of the game if you hope to remain top-of-mind — and wallet — with today’s consumers.]]> 2021-10-03 09:24:20 UTC https://padlet.com/Markarnold/OnTheMarkStrategies/wish/1786966861 Markarnold https://padlet.com/Markarnold/OnTheMarkStrategies/wish/1786969390 On The Mark Strategies is hiring a Marketing Coordinator! We’re looking for someone who loves marketing, writing and solving problems.]]> 2021-10-03 09:27:01 UTC https://padlet.com/Markarnold/OnTheMarkStrategies/wish/1786969390 Markarnold https://padlet.com/Markarnold/OnTheMarkStrategies/wish/1786970419 The reason telling your brand story can help you stand out is because there’s no other brand story that’s like yours. Your brand story is yours, and it’s yours alone.]]> 2021-10-03 09:28:04 UTC https://padlet.com/Markarnold/OnTheMarkStrategies/wish/1786970419 Markarnold https://padlet.com/Markarnold/OnTheMarkStrategies/wish/1786972480 Plugging in a few strategies and tactics can make your content more shareable, even though people are constantly inundated by content, images, and ads.]]> 2021-10-03 09:30:19 UTC https://padlet.com/Markarnold/OnTheMarkStrategies/wish/1786972480 Markarnold https://padlet.com/Markarnold/OnTheMarkStrategies/wish/1786973544 If you want to win at content marketing, you need to create a compelling brand personality and deploy it across your various content platforms. ]]> 2021-10-03 09:31:32 UTC https://padlet.com/Markarnold/OnTheMarkStrategies/wish/1786973544 Markarnold https://padlet.com/Markarnold/OnTheMarkStrategies/wish/2020969528 If done correctly, strategic planning for credit unions is a blast. It’s always great to carve out time to discuss the future and how your organization is going to accomplish its strategic initiatives.]]> 2022-01-31 10:27:47 UTC https://padlet.com/Markarnold/OnTheMarkStrategies/wish/2020969528 Markarnold https://padlet.com/Markarnold/OnTheMarkStrategies/wish/2020973036 Improving your planning process doesn’t happen automatically. It takes intentionality. Following these tips will immediately make your strategic planning process better.]]> 2022-01-31 10:30:30 UTC https://padlet.com/Markarnold/OnTheMarkStrategies/wish/2020973036 Markarnold https://padlet.com/Markarnold/OnTheMarkStrategies/wish/2020974576 As with any marketing or branding effort, it can be tempting to look for immediate gratification. But like most good things, content marketing takes a sustained approach. It requires patience and an eye toward the long-term goals you have for your brand and organization.]]> 2022-01-31 10:31:45 UTC https://padlet.com/Markarnold/OnTheMarkStrategies/wish/2020974576 Markarnold https://padlet.com/Markarnold/OnTheMarkStrategies/wish/2020977208 Today's successful email newsletters are very targeted, and speak directly and exclusively to that target market.]]> 2022-01-31 10:33:50 UTC https://padlet.com/Markarnold/OnTheMarkStrategies/wish/2020977208 Markarnold https://padlet.com/Markarnold/OnTheMarkStrategies/wish/2020979502 Marketing slumps do not have to be permanent ruts. If your credit union or community bank is not achieving the marketing success you’re seeking, taking the above steps will help reverse the slump.]]> 2022-01-31 10:35:26 UTC https://padlet.com/Markarnold/OnTheMarkStrategies/wish/2020979502 Markarnold https://padlet.com/Markarnold/OnTheMarkStrategies/wish/2193919292 Based on that ROI, your first marketing lesson might be to never do a Super Bowl commercial. However, there are plenty of marketing lessons for credit unions and community banks from Super Bowl 56 commercials.]]> 2022-05-21 13:44:57 UTC https://padlet.com/Markarnold/OnTheMarkStrategies/wish/2193919292 Markarnold https://padlet.com/Markarnold/OnTheMarkStrategies/wish/2193920412 Members must know about the deals you offer and how these deals favorably compare with competitors. ]]> 2022-05-21 13:46:56 UTC https://padlet.com/Markarnold/OnTheMarkStrategies/wish/2193920412 Markarnold https://padlet.com/Markarnold/OnTheMarkStrategies/wish/2193921380 Cloudflare shows TikTok was the most visited site in 2021, beating Google and Amazon. And 55% of 18 to 24-year-olds use TikTok according to Pew Research Center.]]> 2022-05-21 13:48:30 UTC https://padlet.com/Markarnold/OnTheMarkStrategies/wish/2193921380 Markarnold https://padlet.com/Markarnold/OnTheMarkStrategies/wish/2193922762 Strategic initiatives. Action plans. Timelines. Every credit union or community bank in some form or fashion has (or should have) a sense of what their overall focus strategy is when it comes to growth.]]> 2022-05-21 13:50:48 UTC https://padlet.com/Markarnold/OnTheMarkStrategies/wish/2193922762 Markarnold https://padlet.com/Markarnold/OnTheMarkStrategies/wish/2193923638 You want to get younger. Understandable. After all, what credit union in America doesn’t want to reach used car shoppers and first-time home buyers? But does it seem like nothing you do actually penetrates the newer generations?]]> 2022-05-21 13:52:15 UTC https://padlet.com/Markarnold/OnTheMarkStrategies/wish/2193923638 Markarnold https://padlet.com/Markarnold/OnTheMarkStrategies/wish/2306953222 Our On The Mark Strategies strategic planning facilitators are industry experts who help financial institutions develop plans year after year.]]> 2022-09-21 14:21:02 UTC https://padlet.com/Markarnold/OnTheMarkStrategies/wish/2306953222 Markarnold https://padlet.com/Markarnold/OnTheMarkStrategies/wish/2306957715 Our On The Mark Strategies marketing wizards will help you clarify your message and attract new members. Register for a marketing assessment today!]]> 2022-09-21 14:23:16 UTC https://padlet.com/Markarnold/OnTheMarkStrategies/wish/2306957715 Markarnold https://padlet.com/Markarnold/OnTheMarkStrategies/wish/2306961297 Developing a video strategy at your credit union or community bank is critical. As we tell clients during marketing assessments, video is the future. ]]> 2022-09-21 14:24:58 UTC https://padlet.com/Markarnold/OnTheMarkStrategies/wish/2306961297 Markarnold https://padlet.com/Markarnold/OnTheMarkStrategies/wish/2306965244 A good speaker gives your staff the roller coaster experience. They’ll surround facts with fun, which means your employees will remember more actionable takeaways.]]> 2022-09-21 14:26:55 UTC https://padlet.com/Markarnold/OnTheMarkStrategies/wish/2306965244 Markarnold https://padlet.com/Markarnold/OnTheMarkStrategies/wish/2306967643 The next time you are in a sales conversation, creating a marketing campaign or chatting with one of your employees, keep those principles in the forefront of your mind.]]> 2022-09-21 14:28:05 UTC https://padlet.com/Markarnold/OnTheMarkStrategies/wish/2306967643