Introduction to Mass Communication by Yeoh Xiao Wei https://padlet.com/xiaoweiyeoh29/js6bz9wvr0bs0lfz en-us 2020-04-09 07:40:35 UTC 2025-11-23 12:08:19 UTC hello@padlet.com Lecture 1 xiaoweiyeoh29 https://padlet.com/xiaoweiyeoh29/js6bz9wvr0bs0lfz/wish/511905189 Do we need to do the quizzes in class?]]> 2020-04-17 01:22:32 UTC https://padlet.com/xiaoweiyeoh29/js6bz9wvr0bs0lfz/wish/511905189 Tutorial 2 | Exercise xiaoweiyeoh29 https://padlet.com/xiaoweiyeoh29/js6bz9wvr0bs0lfz/wish/519535242 Three (3) things I’m most curious about Mass Communication: 
1. The challenges of media convergence.
2. How mass communication shapes the way we perceive the world?
3. Will music streaming platforms affect physical album sales?
]]> 2020-04-21 08:18:00 UTC https://padlet.com/xiaoweiyeoh29/js6bz9wvr0bs0lfz/wish/519535242 Lecture 2 xiaoweiyeoh29 https://padlet.com/xiaoweiyeoh29/js6bz9wvr0bs0lfz/wish/527218687 Can you give another example of effect in the Harrold Laswell model?]]> 2020-04-24 01:25:39 UTC https://padlet.com/xiaoweiyeoh29/js6bz9wvr0bs0lfz/wish/527218687 Tutorial Week 3 xiaoweiyeoh29 https://padlet.com/xiaoweiyeoh29/js6bz9wvr0bs0lfz/wish/536124764 a.) semantic: I was texting my friend but the autocorrect function make her misunderstood my words.
b.) mechanical: I can't watch Astro when it's raining heavily.
c.) environmental: The sound of the thunder is too loud and I can't listen clearly to the lecturer.]]> 2020-04-28 12:03:28 UTC https://padlet.com/xiaoweiyeoh29/js6bz9wvr0bs0lfz/wish/536124764 Tutorial Week 4 xiaoweiyeoh29 https://padlet.com/xiaoweiyeoh29/js6bz9wvr0bs0lfz/wish/551072370 In my opinion, user-generated content can be a double-edge sword. While user-generated contents are providing freedom of speech and unique contents to the media consumers, the content might also give the public inaccurate information and lead them to have wrong perceptions when the contents are generated by sources who are not credible. The development of technology has allowed everyone with devices to become part of the user-generated contents but this may not be a good phenomenon especially when people are using this for the wrong purposes. However, user-generated contents still play an important role in our life and it may become more important in the next 5 years and this is simply due to the digitisation era. More people tend to believe what they see on social media and companies have utilized this characteristics of users in their marketing strategies. Besides, more individuals are seeing user-generated content as a potential way to start their own businesses.]]> 2020-05-05 04:59:57 UTC https://padlet.com/xiaoweiyeoh29/js6bz9wvr0bs0lfz/wish/551072370 Tutorial Week 5 xiaoweiyeoh29 https://padlet.com/xiaoweiyeoh29/js6bz9wvr0bs0lfz/wish/569131253 I don't trust the print newspaper becasue some newspaper companies are owned by certain political parties and they are able to control what to publish and frame our mindsets.]]> 2020-05-13 04:45:18 UTC https://padlet.com/xiaoweiyeoh29/js6bz9wvr0bs0lfz/wish/569131253 Tutorial Week 6 xiaoweiyeoh29 https://padlet.com/xiaoweiyeoh29/js6bz9wvr0bs0lfz/wish/581513841 1.) Movie theatres will still exist in 2030. Despite the advanced of technology and different online streaming platforms providing high resolution movies, some people insist that watching movies in cinema provides the best experience to the audience. In the near future, I think the competition with the streaming services will drive the movie industry to focus on enchancing the cinematic experience that makes a different.

2.) They will still be relevant 10 years from now. The major broadcast networks will continue to lose viewers because of the development of technology that leads to the emergence of online streaming platforms providing more convenient services to the audience.]]> 2020-05-19 04:42:24 UTC https://padlet.com/xiaoweiyeoh29/js6bz9wvr0bs0lfz/wish/581513841 Tutorial Week 8 xiaoweiyeoh29 https://padlet.com/xiaoweiyeoh29/js6bz9wvr0bs0lfz/wish/606459353 Listening to a station via mobile phone is way more easier to access and listeners are able to listen to it at anywhere because it is not limited to the geographical distance. Meanwhile, traditional radio can only be accessed within a certain geographical area and the frequency varies based on the location. Besides, listening to a station cia mobile app provides a better sound quality compare to traditional radio. This is because online radio station is not affected by the tuning problems and other limitation inherent to frequency.]]> 2020-06-02 08:59:12 UTC https://padlet.com/xiaoweiyeoh29/js6bz9wvr0bs0lfz/wish/606459353