1. For brands, glorification of heritage is no longer an option. Instead, to reach Generation Z luxurians, use branding to adapt your legacy into something that is metaphoric and not rooted in the past. 

2. The luxury sector is still plagued by white elitism. Rather than taking pride in exclusivity, actively decouple luxury from price point, and focus on making your products and services accessible to anyone who shares your values.

3. Wealth is intrinsically linked to colonialism, so do not brush your history under the rug. The BLM uprising is an opportunity to own up to your past, encourage debate, education and ultimately admit: this is how we started.

1. Neutral Culture means brands should stop relying on old stereotypes of identity to speak to their consumer.

2. As consumers shift beyond traditional markers of identity, there are no tell-tale signs of what their tastes may be.

3. Gender-neutral retail is moving beyond girls borrowing from the boys, but rather a deeper interrogation of shapes, colours and silhouettes that suit all.

4. Pop culture is pushing this moment. As television continues to show minorities and women in different roles, it will normalise it. Advertising serves to second that.

5. Move away from a gender binary. There is a third box, and more consumers want to acknowledge that they exist outside of the traditional paradigm.

6. Racial identity is in many ways a more sensitive topic than gender, because one is consider a choice, while the other is for many seen as genetic.

7. Be weary of making flippant assumptions – we do not exist in a post-racial world.

8. But do consider how you can broaden your definitions when it comes to race and how what a person may desire, may or may not be related to their racial identity.

9. Challenge presumptions. Nude was considered a neutral fashion term but is inherently racist. 

10. Make sure your brand also expand definitions – such as what nude means, but also what it means to be a man or woman in the 21^st century.

The immersive future of the APAC region is being fuelled by a generation of digital natives, with pandemic-induced demand for innovative virtual experiences leading to increased investments in digital infrastructure.

As highlighted in our Gen Z: Living in the Third Platform report, extended reality (XR) is set to transform the way people communicate, play, shop and work. The pandemic has further blurred the lines between physical and digital, with more people increasingly seeing technology as an extension of themselves and actively socialising in virtual environments.

Accessibility to more niche platforms, not everybody listens to the radio anymore as a source of communication, news and music as each individual has the ability and accessibility to the internet where each individual can personalise their experience as so much content exists out there. Similar effect with TV, which a nation broadcast, now individuals have access to platforms like Netflix which allow you to choose what you can watch rather than what's on the Tv. 

Communication that consists of the right personality traits for a set individual, essentially a collection of personal data which tailors the information an individual is communicated.  

A community which has been defined based upon factual research, its information interpreted based upon information found in personal data and analysis of communities.

Jamie A Waters, British Archive Collections, Amir Hossain, Generation Z

The Face Magazine, Nasty Magazine, metal Magazine, Kabult Magazine, King Kong Magazine 

I haven't yet reached a place within my work where I believe I fit into a placement with somewhere, I am still yet developing into creatives roles, and deciding on whether I would like to be the creative person/concept or idea or be the organiser and distribution and casting of talent. 

My work is very rough around the edges, quite creative and unique I would like to say, I never really take everything to a finished standard and there is always room for improvement. I think I take inspiration from my roots and I like to analyse a lot of documentary photography and take inspiration in curation from there.