(STAY Coffee) TUT 1 - Customer Experience Strategy by Lai Dieu Anh

1. Product/ Service chosen

laidieuanh — 2025-10-08 02:19:31 UTC

I recently purchase coffee face-to-face at Stay coffee. A coffe shop specializing in customized drinks.

laidieuanh — 2025-10-08 02:24:32 UTC

I first found Stay Coffee through Google Maps and Instagram while searching for a quiet café to study.

After checking some positive reviews and seeing photos of its cozy interior, I decided to visit.

The atmosphere was calm, the staff were friendly, and the cats made the experience really special and comforting.

I ordered a Matcha Latte and worked there for a few hours - it felt relaxing and homely.

Star points:

laidieuanh — 2025-10-08 02:26:20 UTC

Social media marketing: They post cute photos of the cats and drinks on Instagram to attract young audiences.

Word of mouth & Google reviews: Many visitors recommend it for studying or relaxing.

In-store experience: The cozy design, cat interaction, and calm music all make people want to return.

Emotional connection: The cats make customers feel comforted, like a homey space.

laidieuanh — 2025-10-08 02:28:43 UTC

Yes, absolutely - I would visit again because it’s peaceful, unique, and gives me positive emotions.

However, one downside is that the café closes early (10 p.m.) so that’s a bit disappointing.

I still be there loyal customer due to its perfect service and environment.

laidieuanh — 2025-10-08 02:30:18 UTC

⭐ Rating: 4.5 / 5

The drinks are tasty, especially the Matcha Latte.

The cats and atmosphere are unique and relaxing.

Only minus point: limited opening hours and niche customer (cats lovers).

🎯 Target Audience:

Young students and professionals who want a calm study space, love cats, and enjoy aesthetic cafés.

Yes, Stay Coffee definitely hits its target audience — it successfully builds a cozy and cute environment that attracts exactly this group.