Classwork by Sham Umar https://padlet.com/40094423/jm16ewaxb7b4ki3w en-us 2021-09-02 11:26:50 UTC 2024-10-01 23:49:33 UTC hello@padlet.com What do you know about Coco Chanel? 40094423 https://padlet.com/40094423/jm16ewaxb7b4ki3w/wish/1714943878 2021-09-03 09:23:32 UTC https://padlet.com/40094423/jm16ewaxb7b4ki3w/wish/1714943878 1990's Fashion 40094423 https://padlet.com/40094423/jm16ewaxb7b4ki3w/wish/1715026351 2021-09-03 10:58:37 UTC https://padlet.com/40094423/jm16ewaxb7b4ki3w/wish/1715026351 HOMEWORK: Brand Me 40094423 https://padlet.com/40094423/jm16ewaxb7b4ki3w/wish/1716850964 2021-09-04 20:39:03 UTC https://padlet.com/40094423/jm16ewaxb7b4ki3w/wish/1716850964 Harry Gordon Selfridge 40094423 https://padlet.com/40094423/jm16ewaxb7b4ki3w/wish/1727565205 2021-09-09 09:30:21 UTC https://padlet.com/40094423/jm16ewaxb7b4ki3w/wish/1727565205 What's Happening now: Technology in Retailers 40094423 https://padlet.com/40094423/jm16ewaxb7b4ki3w/wish/1728202827 2021-09-09 14:18:04 UTC https://padlet.com/40094423/jm16ewaxb7b4ki3w/wish/1728202827 Sustainable Fashion: The Body Shop 40094423 https://padlet.com/40094423/jm16ewaxb7b4ki3w/wish/1728498983  ]]> 2021-09-09 15:43:56 UTC https://padlet.com/40094423/jm16ewaxb7b4ki3w/wish/1728498983 Chosen Garment : The Parka Jacket 40094423 https://padlet.com/40094423/jm16ewaxb7b4ki3w/wish/1730451501 2021-09-10 08:52:02 UTC https://padlet.com/40094423/jm16ewaxb7b4ki3w/wish/1730451501 Iconic Image from 20th Century 40094423 https://padlet.com/40094423/jm16ewaxb7b4ki3w/wish/1730532494 2021-09-10 09:52:00 UTC https://padlet.com/40094423/jm16ewaxb7b4ki3w/wish/1730532494 Retailers that target the old 40094423 https://padlet.com/40094423/jm16ewaxb7b4ki3w/wish/1732622929 2021-09-11 14:06:54 UTC https://padlet.com/40094423/jm16ewaxb7b4ki3w/wish/1732622929 Semiotic Deconstruction 40094423 https://padlet.com/40094423/jm16ewaxb7b4ki3w/wish/1745535195 2021-09-16 10:05:51 UTC https://padlet.com/40094423/jm16ewaxb7b4ki3w/wish/1745535195 Black History Month Nike Campaign 40094423 https://padlet.com/40094423/jm16ewaxb7b4ki3w/wish/1745589937 - Shows unity and togetherness 
- Looks like they could be athletes
- Promoting BHM
- Showing that they stand for BHM
- "We are who we are" - proud to be black
- Inclusivity - each may represent a different sport or background
- All very serious - BHM is a serious month
- Random background - looks like a studio
- All wearing white clothing which can represent peace
- Community 
- Blocks of stone could represent history]]> 2021-09-16 10:39:25 UTC https://padlet.com/40094423/jm16ewaxb7b4ki3w/wish/1745589937 Types of Retail 40094423 https://padlet.com/40094423/jm16ewaxb7b4ki3w/wish/1762395016 - Department Stores
- Supermarkets
- Boutiques
- Convenience Stores 
- Outlets
- Charity Shops
- E-commerce
- Chain Stores 
- Home Shopping
- Telemarketing
- Franchising 
- Concession
- Direct selling 
- Market Stalls
- Catalogues 
- Market Place
- M-Commerce]]> 2021-09-23 08:32:38 UTC https://padlet.com/40094423/jm16ewaxb7b4ki3w/wish/1762395016 What features are needed to make a good independent retailer? 40094423 https://padlet.com/40094423/jm16ewaxb7b4ki3w/wish/1762429390 - Good lighting
- Good visual merchandising
- Personalised customer service
- Welcoming
- Good shop temperature
- USP 
- Customer loyalty schemes
- Events
- Ordering a reasonable amount of stock
- Staying in trend 
- Stock that no others have 
- Competitive prices
- Keeping up with technology 
- Proactive with sustainability
- Ethical ]]> 2021-09-23 08:49:37 UTC https://padlet.com/40094423/jm16ewaxb7b4ki3w/wish/1762429390 Who works in a Retail Head Office 40094423 https://padlet.com/40094423/jm16ewaxb7b4ki3w/wish/1762491453 2021-09-23 09:21:47 UTC https://padlet.com/40094423/jm16ewaxb7b4ki3w/wish/1762491453 Emerging Job roles 2021 40094423 https://padlet.com/40094423/jm16ewaxb7b4ki3w/wish/1762674556 2021-09-23 11:15:17 UTC https://padlet.com/40094423/jm16ewaxb7b4ki3w/wish/1762674556 London Fashion Week Key Trends AW 21/22 40094423 https://padlet.com/40094423/jm16ewaxb7b4ki3w/wish/1763238606 2021-09-23 14:46:28 UTC https://padlet.com/40094423/jm16ewaxb7b4ki3w/wish/1763238606 London Fashion Week AW 21/22 Schedule 40094423 https://padlet.com/40094423/jm16ewaxb7b4ki3w/wish/1763243119 2021-09-23 14:47:53 UTC https://padlet.com/40094423/jm16ewaxb7b4ki3w/wish/1763243119 Faduma Fellowship Program - LFW AW 21/22 40094423 https://padlet.com/40094423/jm16ewaxb7b4ki3w/wish/1763260385 During the 2021 LFW, one of the fashion shows included the Faduma Fellowship program where the catwalk was inspired by wheelchair users. This was the first time that LFW had showcased a collection designed for wheelchair users.]]> 2021-09-23 14:53:28 UTC https://padlet.com/40094423/jm16ewaxb7b4ki3w/wish/1763260385 Summary of LFW 21 40094423 https://padlet.com/40094423/jm16ewaxb7b4ki3w/wish/1763280859 A brief summary of LFW's schedule, press discussions, key trends and influential shows.]]> 2021-09-23 15:00:19 UTC https://padlet.com/40094423/jm16ewaxb7b4ki3w/wish/1763280859 Harris Reed Creating Catwalk looks from Oxfam Clothes - LFW AW 21/22 40094423 https://padlet.com/40094423/jm16ewaxb7b4ki3w/wish/1763320200 Upcoming designer Harris Reed created catwalk looks from Oxfam clothes which represented a gender fluid collection. This designer mainly used up-cycled materials which supports sustainable fashion. His looks were mainly monochrome which is this years LFW's key trend as part of the "90's Minimalist" look.

]]> 2021-09-23 15:13:46 UTC https://padlet.com/40094423/jm16ewaxb7b4ki3w/wish/1763320200 RESEARCH TASK: How the Buying & Merchandising roles have changed 40094423 https://padlet.com/40094423/jm16ewaxb7b4ki3w/wish/1763393932 Covid-19 has changed buying habits across many consumers along with myself. Online shopping tends to be more appealing and I recently find myself gravitating more towards comfortable clothing, such as loungewear and gym wear which I wear more regularly than I used to. Online shopping habits however have resulted in more money spending due to the number of items purchased in each order, as I am ordering multiple items in different sizes and colours. This way of shopping seems to have had a negative impact on how much I am spending, as well as what the money is being spent on. Pre-Covid 19 I would be more inclined to buy staple pieces of clothing which can be re-worn and styled in different ways. However, due to the increase in my online shopping habits, I  am finding that my purchases are mainly on cheaper items which I see myself wearing either once or twice. These items are then eventually thrown out due to the lack of durability they withstand. ]]> 2021-09-23 15:39:15 UTC https://padlet.com/40094423/jm16ewaxb7b4ki3w/wish/1763393932 UN Sustainable Development Goals 40094423 https://padlet.com/40094423/jm16ewaxb7b4ki3w/wish/1765243349 2021-09-24 09:11:55 UTC https://padlet.com/40094423/jm16ewaxb7b4ki3w/wish/1765243349 40094423 https://padlet.com/40094423/jm16ewaxb7b4ki3w/wish/1765259498 2021-09-24 09:22:30 UTC https://padlet.com/40094423/jm16ewaxb7b4ki3w/wish/1765259498 40094423 https://padlet.com/40094423/jm16ewaxb7b4ki3w/wish/1765339235 2021-09-24 10:19:51 UTC https://padlet.com/40094423/jm16ewaxb7b4ki3w/wish/1765339235 Properties of Knitwear 40094423 https://padlet.com/40094423/jm16ewaxb7b4ki3w/wish/1765352872 2021-09-24 10:30:36 UTC https://padlet.com/40094423/jm16ewaxb7b4ki3w/wish/1765352872 Sheep Inc on their Sustainability 40094423 https://padlet.com/40094423/jm16ewaxb7b4ki3w/wish/1765418442 2021-09-24 11:25:13 UTC https://padlet.com/40094423/jm16ewaxb7b4ki3w/wish/1765418442 What does a Merchandiser do? 40094423 https://padlet.com/40094423/jm16ewaxb7b4ki3w/wish/1765579399 - Sales Analysis - last season, current & future sales
- Responsible for stock levels
- Planning budgets
- Negotiating cost prices with supplier
- Forecasting profits and sales]]> 2021-09-24 12:58:02 UTC https://padlet.com/40094423/jm16ewaxb7b4ki3w/wish/1765579399 What Sales Factors do you need to plan for Fashion Retail Business 40094423 https://padlet.com/40094423/jm16ewaxb7b4ki3w/wish/1765681663 - Season
- Sales from previous season
- Categories
- Gender, male/female
- Margins
- Trends
- Levels of stock
- Sourcing availability
- Target market

]]> 2021-09-24 13:37:28 UTC https://padlet.com/40094423/jm16ewaxb7b4ki3w/wish/1765681663 Who else is involved in the planning process? 40094423 https://padlet.com/40094423/jm16ewaxb7b4ki3w/wish/1765877239 - Finance department
- Garment technologists
- Logistics
- Sourcing team
- Retail Management
- Design team]]> 2021-09-24 14:47:41 UTC https://padlet.com/40094423/jm16ewaxb7b4ki3w/wish/1765877239 Why the role of the buyer has changed so much 40094423 https://padlet.com/40094423/jm16ewaxb7b4ki3w/wish/1768866050 2021-09-26 16:07:54 UTC https://padlet.com/40094423/jm16ewaxb7b4ki3w/wish/1768866050 The changing role of the Merchandiser 40094423 https://padlet.com/40094423/jm16ewaxb7b4ki3w/wish/1768869244 2021-09-26 16:10:05 UTC https://padlet.com/40094423/jm16ewaxb7b4ki3w/wish/1768869244 The Evolving role of the Merchandiser 40094423 https://padlet.com/40094423/jm16ewaxb7b4ki3w/wish/1769041729 2021-09-26 18:21:05 UTC https://padlet.com/40094423/jm16ewaxb7b4ki3w/wish/1769041729 "Try before you buy" Retail 40094423 https://padlet.com/40094423/jm16ewaxb7b4ki3w/wish/1769059383 2021-09-26 18:35:47 UTC https://padlet.com/40094423/jm16ewaxb7b4ki3w/wish/1769059383 How consumer habits are changing 40094423 https://padlet.com/40094423/jm16ewaxb7b4ki3w/wish/1769096485 2021-09-26 19:06:46 UTC https://padlet.com/40094423/jm16ewaxb7b4ki3w/wish/1769096485 Trends of 2020' 40094423 https://padlet.com/40094423/jm16ewaxb7b4ki3w/wish/1781650208 2021-09-30 14:46:53 UTC https://padlet.com/40094423/jm16ewaxb7b4ki3w/wish/1781650208 Spring/Summer 2022 Colour Trends 40094423 https://padlet.com/40094423/jm16ewaxb7b4ki3w/wish/1781653861 2021-09-30 14:47:53 UTC https://padlet.com/40094423/jm16ewaxb7b4ki3w/wish/1781653861 What is BCI and what retailers use it? 40094423 https://padlet.com/40094423/jm16ewaxb7b4ki3w/wish/1783792274 BCI provides training to work on more sustainable agricultural practises. More retailers and brands are working towards using BCI cotton. BCI cotton is about helping the farmers in the cotton farms.]]> 2021-10-01 09:48:25 UTC https://padlet.com/40094423/jm16ewaxb7b4ki3w/wish/1783792274 Brands that use BCI 40094423 https://padlet.com/40094423/jm16ewaxb7b4ki3w/wish/1783794871 2021-10-01 09:50:20 UTC https://padlet.com/40094423/jm16ewaxb7b4ki3w/wish/1783794871 What is Cellulose Acetate? 40094423 https://padlet.com/40094423/jm16ewaxb7b4ki3w/wish/1783862276 2021-10-01 10:44:05 UTC https://padlet.com/40094423/jm16ewaxb7b4ki3w/wish/1783862276 Best & Worst 40094423 https://padlet.com/40094423/jm16ewaxb7b4ki3w/wish/1784451143 Why each item is selling / not selling well: 
Red Blouse - in trend and good price
Vinyl Coat - available in Petite and Tall
Premium Racer Vest - staple piece, casual, may buy more than one
Mom jeans - staple item, casual
Boots - real leather
Ruffle mini dress - In trend, styled well with the boots
Double breasted blazer - material looks thin for winter wear, not styled well
Lace blouse - May not be the right season 
Faux fur coat - Colour may not be selling well, too expensive
Double belt boiler suit - all denim may not be everyones style, cannot see "double belt"
Vinyl Skirt - too long, too expensive, not styled well with trainers and and jumper
Vinyl Trousers - does not look like the accurate colour stated in description, not styled well with the boots (makes customers think are trousers short or is the model tall)

Repeat stock on each worst seller: can speak to supplier and ask to reduce quantity of stock or change the stock.]]> 2021-10-01 15:06:48 UTC https://padlet.com/40094423/jm16ewaxb7b4ki3w/wish/1784451143 What criteria do we use to measure best and worst sellers? 40094423 https://padlet.com/40094423/jm16ewaxb7b4ki3w/wish/1784484920 - Sales history; last year sales, last month sales
- Sale through; number of stock sold and number of stock remaining
- WSSI
- Events; new years, xmas, halloween, easter, valentines day
- How many you plan to sell
- Coverr - the number of weeks in which 
an option would sell out.
]]> 2021-10-01 15:19:55 UTC https://padlet.com/40094423/jm16ewaxb7b4ki3w/wish/1784484920 New Look Assortment 40094423 https://padlet.com/40094423/jm16ewaxb7b4ki3w/wish/1784554975 2021-10-01 15:47:39 UTC https://padlet.com/40094423/jm16ewaxb7b4ki3w/wish/1784554975 River Island Loungewear moodboard 40094423 https://padlet.com/40094423/jm16ewaxb7b4ki3w/wish/1799242902 - What is missing from the river island loungewear collection
- Brands they use inspiration from 
- Competitors ]]> 2021-10-07 09:33:14 UTC https://padlet.com/40094423/jm16ewaxb7b4ki3w/wish/1799242902 Social Trends of 2022 40094423 https://padlet.com/40094423/jm16ewaxb7b4ki3w/wish/1799783870 Future innovations that will transform the Fashion industry in 2022]]> 2021-10-07 13:32:02 UTC https://padlet.com/40094423/jm16ewaxb7b4ki3w/wish/1799783870 40094423 https://padlet.com/40094423/jm16ewaxb7b4ki3w/wish/1799913608 - Metaverse is not real but augmented reality
- Known as a dream for the future of the internet and a way to capture fashion trends
- In the 1992 novel it referred to a 3D virtual world inhabited by avatars of real people
- Facebook has the biggest stake in the metaverse. They describe is as "a set of virtual spaces where you can create and explore with people who arent in the same space as you"]]> 2021-10-07 14:07:00 UTC https://padlet.com/40094423/jm16ewaxb7b4ki3w/wish/1799913608 Fabric Recipes 40094423 https://padlet.com/40094423/jm16ewaxb7b4ki3w/wish/1802176743 2021-10-08 10:06:44 UTC https://padlet.com/40094423/jm16ewaxb7b4ki3w/wish/1802176743 Finishing Process 40094423 https://padlet.com/40094423/jm16ewaxb7b4ki3w/wish/1802194094 - Cleaning
- Bleaching 
- Optical brightening agent 
- Sourcing
- Mercerization 
- Singed 
- Shrinking ]]> 2021-10-08 10:18:48 UTC https://padlet.com/40094423/jm16ewaxb7b4ki3w/wish/1802194094 Innovation in Fabric Dying & Finishing & What is Being Done to Reduce Water and Chemical usage 40094423 https://padlet.com/40094423/jm16ewaxb7b4ki3w/wish/1802230584 Innovation in Fabric dying & finishing:
- New industrial solutions - new technology such as sono-based technnology which produces anti microbial textiles. This technology also allows them to remain effective towards viruses, such as covid-19
- Anti-microbial finish by natural ingredients
- Digital printing: fabric is sprayed rather than using chemicals for the printing. Does not have a minimum amount of fabric printing and uses less wastage, less water, sharper in quality, quicker, controllable.
- Airdying

What is being done to reduce water usage:
- Reusing wash water
- Countercurrent washing: less contaminated water for final wash is re-used for the next to lash wash
- Reducing carryover: water containing contaminants that is not removed is carried over which then contributes to washing inefficiency

What is being done to reduce chemical usage:
- Plasma processing for finishing: 
  • As plasma is used at a low temperature, it decreases the risk of fabric damage.
  • The ability to apply plasma over a wide range of thermal, physical, and chemical temperatures allows for fine tailoring of fabric surface treatments.
  • Plasma is an environmentally friendly choice due to its dry treatment techniques.
- Implementation of nanotechnology:
  • Most sustainable technology
  • Textile fibers with diameters ranging from 1 to 100nm are used in this technology.
  • The sustainable implementation of nanotechnology in the textile industry can reduce the usage of harmful and toxic chemicals which damage the environment.

Natural Anti-bacterial agents:
  • Papaya (Seed and Leaf)
  • Aloe Vera
  • Neem
  • Banana (Leaf and Peel)
  • Mango
  • Pomegranate
  • Sericin
  • Chitosan
]]> 2021-10-08 10:44:58 UTC https://padlet.com/40094423/jm16ewaxb7b4ki3w/wish/1802230584 Calculating formulas 40094423 https://padlet.com/40094423/jm16ewaxb7b4ki3w/wish/1802418613 2021-10-08 12:43:11 UTC https://padlet.com/40094423/jm16ewaxb7b4ki3w/wish/1802418613 Excel Practise 40094423 https://padlet.com/40094423/jm16ewaxb7b4ki3w/wish/1802530287 2021-10-08 13:30:45 UTC https://padlet.com/40094423/jm16ewaxb7b4ki3w/wish/1802530287 Glossary of Formulas 40094423 https://padlet.com/40094423/jm16ewaxb7b4ki3w/wish/1802534367 2021-10-08 13:32:26 UTC https://padlet.com/40094423/jm16ewaxb7b4ki3w/wish/1802534367 What Sources Would you use to Collate your Information as a Buyer? 40094423 https://padlet.com/40094423/jm16ewaxb7b4ki3w/wish/1816400100 - Use Edited, WGSN, Global data
- Articles such as Drapers, BOF, Retail Week
- Going into store (different stores) and try smaller stores or stores in different countries
- Social media
- Website]]> 2021-10-14 08:22:50 UTC https://padlet.com/40094423/jm16ewaxb7b4ki3w/wish/1816400100 What needs to be captured as part of a Comp Shop Report? 40094423 https://padlet.com/40094423/jm16ewaxb7b4ki3w/wish/1816413851 - Current trends in store/online
- Pricing
- Marketing 
- Promotion
- Colour options
- In store experience
- Sustainability
- Size range
- Country of origin
- Customer reviews
- In store experience - technology being used]]> 2021-10-14 08:29:49 UTC https://padlet.com/40094423/jm16ewaxb7b4ki3w/wish/1816413851 What is Inspirational/ Directional Shopping and why would you do one as a Buyer? 40094423 https://padlet.com/40094423/jm16ewaxb7b4ki3w/wish/1816500280 What is it?
- Thinking like your customers - what do they wish for
- Using technology that entertains and engages
- Comparing what other shops are doing - mainly more luxury designers
- What is your customer aspiring to

Why do we do it?
- Searching for new ideas/concepts
- Looking for updates of best sellers
- Looking for new product opportunities
- Getting confirmation of potential trend direction]]> 2021-10-14 09:16:39 UTC https://padlet.com/40094423/jm16ewaxb7b4ki3w/wish/1816500280 Where would you get Shopping Inspiration from as a Knitwear Buyer for AW22 40094423 https://padlet.com/40094423/jm16ewaxb7b4ki3w/wish/1816520771 - Selfridges
- Prada
- Jacquemus
- Gucci
- Clubs / festivals
- Travel abroad (Canada, Scandinavian countries)
- Bloggers
- Vintage stores]]> 2021-10-14 09:26:40 UTC https://padlet.com/40094423/jm16ewaxb7b4ki3w/wish/1816520771 Fashion Trend Influences 40094423 https://padlet.com/40094423/jm16ewaxb7b4ki3w/wish/1817068875 Music:
- Kanye West
- Madonna
- Spice Girls:
- Michael Jackson
- Destinys Child
- Britney Spears
Influencers & Celebrity:
- Marilyn Monroe
- The Kardashians
- Brangelina
Film & TV:
- Clueless
- Breakfast at Tiffanys
- Greese 
- Friends]]> 2021-10-14 13:37:14 UTC https://padlet.com/40094423/jm16ewaxb7b4ki3w/wish/1817068875 Sourcing in Africa 40094423 https://padlet.com/40094423/jm16ewaxb7b4ki3w/wish/1819251653 A group presentation summarising the sourcing process from Africa, the benefits and disadvantages and why the fashion industry including retailers source from Africa.]]> 2021-10-15 09:15:31 UTC https://padlet.com/40094423/jm16ewaxb7b4ki3w/wish/1819251653 Sourcing from Different Countries 40094423 https://padlet.com/40094423/jm16ewaxb7b4ki3w/wish/1819268858 2021-10-15 09:27:46 UTC https://padlet.com/40094423/jm16ewaxb7b4ki3w/wish/1819268858 A Large-Scale Disruption in Container Shipping is Expected to Wreak Havoc on Retail This Christmas 40094423 https://padlet.com/40094423/jm16ewaxb7b4ki3w/wish/1819328543 - There have been more than 50 ships waiting at the docks of the East China Sea since August due to a member of staff catching COVID at one of the terminals
- China has 8 of the top 10 busiest ports in the world and are running below capacity due to COVID restrictions
- U.S. has also seen bad congestion of ships 
- Demand for consumer products was lower earlier in the pandemic as they mainly focused on purchasing essential goods
- Containers have become more expensive, thereby, forcing shipping companies to charge higher freight rates to cover the cost
- Concerned that this will put pressure on retailers during Christmas
- Brands such as Coach and Kate Spade have been stockpiling their handbags and accessories ahead of the holiday season to ensure they have enough stock to meet consumer demands]]> 2021-10-15 10:15:04 UTC https://padlet.com/40094423/jm16ewaxb7b4ki3w/wish/1819328543 Web Analytics Key Metrics 40094423 https://padlet.com/40094423/jm16ewaxb7b4ki3w/wish/1819863865 2021-10-15 15:09:27 UTC https://padlet.com/40094423/jm16ewaxb7b4ki3w/wish/1819863865 Practising Formulas 40094423 https://padlet.com/40094423/jm16ewaxb7b4ki3w/wish/1819949512 2021-10-15 15:50:27 UTC https://padlet.com/40094423/jm16ewaxb7b4ki3w/wish/1819949512 New 4PS 40094423 https://padlet.com/40094423/jm16ewaxb7b4ki3w/wish/1821193679 - Personalised
- Partnerships
- Positioning
- Purpose]]> 2021-10-16 15:05:51 UTC https://padlet.com/40094423/jm16ewaxb7b4ki3w/wish/1821193679 Customer Profiling 40094423 https://padlet.com/40094423/jm16ewaxb7b4ki3w/wish/1832887425 - To define a customer for a certain product that will sell, the following is required: 
  • Age 
  • Lifestyle
  • Location
  • Income
  • Interests
  • Buying patterns
  • Purchasing preferences
  • Stage of life
- A consumer profile is the description of the customer or a set of customers based on what they have in common.

Market segmentation:
  • Demographic: Age, city or region of residence, gender, race, ethnicity, or household composition.
  • Socioeconomic: Income, educational attainment, occupation, neighborhood, or association memberships.
  • Brand affinity/product usage: Product engagement, purchasing history, or level of brand loyalty.
  • Psychographics: Lifestyles, life stage, personality, attitudes, opinion, or voting behavior.
  • Generation: Specific generation cohort group.
  • Geography: Geographical area in which consumers reside and work.
  • Geodemographics: Combines geography and demographics, which may cluster into identifiable groups.
  • Benefits: What consumers are looking for when they shop for products and services.
- How fashion driven the customer is; are they fashion aware or do they prefer staple pieces that they can wear for a prolonged time.

How to use a consumer profile:
  • What will motivate them to find your business.
  • The benefits they are looking for.
  • Where they are most likely to interact with your advertising.
  • The messaging that will best appeal to their needs and wants.
]]> 2021-10-21 08:32:42 UTC https://padlet.com/40094423/jm16ewaxb7b4ki3w/wish/1832887425 Building Supplier Relationships 40094423 https://padlet.com/40094423/jm16ewaxb7b4ki3w/wish/1835916593 2021-10-22 10:00:18 UTC https://padlet.com/40094423/jm16ewaxb7b4ki3w/wish/1835916593 Delivery Schedule Task 40094423 https://padlet.com/40094423/jm16ewaxb7b4ki3w/wish/1836277664 1. What colours are to be delivered 24/11/2020
Charcoal, teal, black, grey marl, bottled green, white
2. What is the cost price of the polo in grey marl?
£3
3. How many units are on order for black?
3000
4. Who is the supplier, why might there be more than one?
Supreme Jersey and fast jersey - for quicker delivery
5. What is the launch date of the burnt orange, which other colour launches with it?
Charcoal and grey marl
6. What is the delivery date of the lemon polo?
22/02/2021
7. How many units are on order for teal?
1500
8. What is the chittagong, what is the shipment lead time, what shipment method is being used?
Chittagong is in bangladesh - shipment method is by boat and shipment lead time is around 4 weeks]]> 2021-10-22 13:27:42 UTC https://padlet.com/40094423/jm16ewaxb7b4ki3w/wish/1836277664 Margin calculation for deducting VAT 40094423 https://padlet.com/40094423/jm16ewaxb7b4ki3w/wish/1836559648 2021-10-22 15:13:00 UTC https://padlet.com/40094423/jm16ewaxb7b4ki3w/wish/1836559648 Sourcing Boohoo Dresses 40094423 https://padlet.com/40094423/jm16ewaxb7b4ki3w/wish/1853496009 2021-10-29 08:37:00 UTC https://padlet.com/40094423/jm16ewaxb7b4ki3w/wish/1853496009 What is the Role of the Garment Technologist 40094423 https://padlet.com/40094423/jm16ewaxb7b4ki3w/wish/1853518171 Responsibilities:
- Working with the design team to make sure design suits production methods
- Finding and choosing suitable accessories and fabrics
- Planning the sizing and making up of garments
- Working with pattern graders to size pre-production garments and advising cutters and machinists on making up samples
- Work closely with Buying, Design, Merchandising and supply base
- Evaluate quality of the final product
- Establish and maintain relationships with suppliers, sourcing regions and technical labs
- Risk assess products in terms of safety and analyse test reports

Skills:
- Ability to work well with hands
- Good verbal communication skills
- Knowledge of maths 
- The ability to analyse quality/performance
- Garment construction and manufacturing knowledge]]> 2021-10-29 08:52:40 UTC https://padlet.com/40094423/jm16ewaxb7b4ki3w/wish/1853518171 How do we decide how much stock to buy? 40094423 https://padlet.com/40094423/jm16ewaxb7b4ki3w/wish/1853945461 - Consider the number of stores
- Average of how much is spent by the customer
- Amount of storage space in the store 
- Budget
- Trend and how it performed before]]> 2021-10-29 13:36:09 UTC https://padlet.com/40094423/jm16ewaxb7b4ki3w/wish/1853945461 Information for the CP 40094423 https://padlet.com/40094423/jm16ewaxb7b4ki3w/wish/1867052576 2021-11-04 10:07:41 UTC https://padlet.com/40094423/jm16ewaxb7b4ki3w/wish/1867052576 CP Questions 40094423 https://padlet.com/40094423/jm16ewaxb7b4ki3w/wish/1867085554 1.  Who is responsible for the critical path?
- BAA
2. What is a lab dip and why do you need them?
- Dyed fabric sample needed to meet colour standards of a designer
- consistency for the customer
- matching colour story for
3. What is a strike off?
Print production sample 
4. What is a first fit, second fit , sealer, production sample.
- First fit refers to the first fitting session to get an idea of what the product looks like on
- The second fit is when the item will come back for re-fit after adjustments
- Sealer is the last sample submitted before the supplier starts production
- Production sample is the final sample of the finished garment
5. When can you expect trim cards to come for approval?
Once the final product has been completed
6. What kind of tests would you need?
- Hypoallergenic
- If the item is suitable for wear - not itchy or harmful 
- Testing for any needles left in the garment 
- Make sure that dye does not transfer
7. What is bulk fabric?
- The fabric that has been bought for the order and bought by the factory for your specific order 
8. What is a bulk test report?
9. What areas are short lead and which are long lead?
- Turkey
- Anywhere in EU (Spain, Italy, Portugal)
10. WHAT CAN GO WRONG?
- Fits can go wrong
- Prints can be incorrect
- Colours 
]]> 2021-11-04 10:28:45 UTC https://padlet.com/40094423/jm16ewaxb7b4ki3w/wish/1867085554 Infographic Form 40094423 https://padlet.com/40094423/jm16ewaxb7b4ki3w/wish/1867133543 2021-11-04 11:02:03 UTC https://padlet.com/40094423/jm16ewaxb7b4ki3w/wish/1867133543 Lead Time Examples 40094423 https://padlet.com/40094423/jm16ewaxb7b4ki3w/wish/1867139557 2021-11-04 11:06:25 UTC https://padlet.com/40094423/jm16ewaxb7b4ki3w/wish/1867139557 What are the Roles & Responsibilities of a High Street Buyer 40094423 https://padlet.com/40094423/jm16ewaxb7b4ki3w/wish/1883734348 - Assessing the critical path
- Product development from a catwalk item to high street style
- Keeping up to date with market trends
- Keeping up with competition
- Working with designers and garment tech 
- Understanding customer
- Working with designer to create product strategy
- Range planning and selection 
- Negotiating price (quantity and delivery dates) ]]> 2021-11-11 09:23:51 UTC https://padlet.com/40094423/jm16ewaxb7b4ki3w/wish/1883734348 What are the differences between the roles at Zara and Selfridges 40094423 https://padlet.com/40094423/jm16ewaxb7b4ki3w/wish/1883761084 ZARA:
- Shorter lead times
- Busier schedules
- Keeping up with trends quicker
- Ordering a high quantity of garments
- Discounts
- Carries out inspirational shopping trips
- Works directly with deisgners
- Works with merchandiser

Selfridges:
- More luxury buying 
- Ordering lower quantity of garments 
- May not meet with suppliers directly 
- Consider store layout 
- Visiting trade shows 
- Works with sales/account manager 
- Managing expectations with seniors
- Exclusive items (earlier release dates, exclusive items in particular stores]]> 2021-11-11 09:39:46 UTC https://padlet.com/40094423/jm16ewaxb7b4ki3w/wish/1883761084 What Events and Meetings might you attend as a Branded Buyer 40094423 https://padlet.com/40094423/jm16ewaxb7b4ki3w/wish/1883811674 - Trade shows
- Catwalks LFW, MFW, NYFW
- Forecast meetings
- Meetings with the designers, garment tech, merchandisers
- Sourcing events 
- Colour shows
- Movie premiers - Cannes Film Festival]]> 2021-11-11 10:09:56 UTC https://padlet.com/40094423/jm16ewaxb7b4ki3w/wish/1883811674 Black Friday 2021 40094423 https://padlet.com/40094423/jm16ewaxb7b4ki3w/wish/1899655930 2021-11-18 14:27:19 UTC https://padlet.com/40094423/jm16ewaxb7b4ki3w/wish/1899655930 Negotiation 40094423 https://padlet.com/40094423/jm16ewaxb7b4ki3w/wish/1901733811 Negotiation Key Words:
- Persuasion
- Influence
- Intuition
- Bargaining 
- Compromise 
- Influence
- Assertiveness
- Relationships 
- Logic 
- Rapport
- Empathy
- Emotions
- Effective ]]> 2021-11-19 09:42:08 UTC https://padlet.com/40094423/jm16ewaxb7b4ki3w/wish/1901733811 Retail Theatre 40094423 https://padlet.com/40094423/jm16ewaxb7b4ki3w/wish/1912334214 2021-11-25 10:21:09 UTC https://padlet.com/40094423/jm16ewaxb7b4ki3w/wish/1912334214 Maggi Mattioni 3D Designer: Presentation on 3D Design and Technology 40094423 https://padlet.com/40094423/jm16ewaxb7b4ki3w/wish/1914360996 2021-11-26 13:37:45 UTC https://padlet.com/40094423/jm16ewaxb7b4ki3w/wish/1914360996 Nicholas Lambert - Primark Cares: Presentation on Greenwashing & Sustainability 40094423 https://padlet.com/40094423/jm16ewaxb7b4ki3w/wish/1914363421 2021-11-26 13:39:24 UTC https://padlet.com/40094423/jm16ewaxb7b4ki3w/wish/1914363421 Research Practise 40094423 https://padlet.com/40094423/jm16ewaxb7b4ki3w/wish/1929079184 2021-12-04 23:18:31 UTC https://padlet.com/40094423/jm16ewaxb7b4ki3w/wish/1929079184 Evaluation 40094423 https://padlet.com/40094423/jm16ewaxb7b4ki3w/wish/1940152440 For our group challenge we were given the beachwear product category to focus on. Within our group we split up sections for each person to do, then individually adding further information into each slide. 

We first thought about the target market for the brand before deciding on the range plan. Although this was difficult to figure out due to the diversity of the brand, we managed to conclude a target market where we could focus on which products to add to our range. 

We decided to go for a sarong, bucket hat, sunglasses and a headscarf. However, after doing our comp shop in which myself, Ines and Riin visited Selfridges, we came up with the idea to create a towel bag. This idea was taken from one of the items we saw in Selfridges which was a short and shirt set made of a towelling fabric. Thereafter it was decided that we would remove the sunglasses from our range and add a towel bag. 

On return from our comp shop, we wanted to add a concept to the range and decided to use UV technology in our garments. A further concept we decided to add was multi-use and multi-purpose. We added this into the range by making the end result of our bucket hat, sarong, towel bag and scarf multi-use. The bucket hat, sarong and scarf were made to be reversible, where one side of the item is a print and the other side a plain colour. 

For further sustainability efforts, we decided to create bio-degradable packaging, which can also have different uses as it has been developed to be re-used. 

Overall, the challenge was an experience in which we worked as a team to think of different concepts and sustainability efforts for our range. The group worked well together as everyone was in agreement when deciding on our range. Everyone had an idea which was implemented into the presentation as everyone was knowledgable in different areas.

]]> 2021-12-10 11:36:08 UTC https://padlet.com/40094423/jm16ewaxb7b4ki3w/wish/1940152440 Repurposed Beachwear - Accessorize Group Challenge 40094423 https://padlet.com/40094423/jm16ewaxb7b4ki3w/wish/1940161510 2021-12-10 11:44:10 UTC https://padlet.com/40094423/jm16ewaxb7b4ki3w/wish/1940161510 Core, Fashion and Trend Washing Line 40094423 https://padlet.com/40094423/jm16ewaxb7b4ki3w/wish/1953700721 2021-12-17 13:34:37 UTC https://padlet.com/40094423/jm16ewaxb7b4ki3w/wish/1953700721 Balenciaga Mood board 40094423 https://padlet.com/40094423/jm16ewaxb7b4ki3w/wish/1981149919 2022-01-07 20:22:10 UTC https://padlet.com/40094423/jm16ewaxb7b4ki3w/wish/1981149919