My Proposal for JETRO by Ian Contreras

Introducing Canelitas

ianvazquez2001 — 2023-09-17 19:02:33 UTC

Canelitas is a cookie brand that is part of the product portfolio of the mexican companies.

Canelitas are distinguished by their cinnamon flavor, their characteristic sweetness and aroma.

Problematic

ianvazquez2001 — 2024-09-02 19:14:21 UTC

Canelitas have been beloved by the latin American community for decades managing a good position in the market, but it’s time to make them go bigger.

But why Japan?

ianvazquez2001 — 2024-09-06 16:33:16 UTC

1. Japan has a strong demand for unique and high-quality snacks, making it an ideal market for introducing Canelitas.

2. Japan's focus on traditional and nostalgic flavors aligns well with Canelitas' cinnamon-based taste.

3. Japan's advanced distribution networks and consumer trust in imported brands provide an opportunity for Canelitas to expand successfully.

Characteristics of the Japanese consumers

ianvazquez2001 — 2024-09-06 16:38:57 UTC

1. Japanese consumers value high quality and attention to detail.

2. They prefer products with unique or traditional flavors.

3. Brand loyalty is strong once trust is established.

4. Health-conscious choices are important in their purchasing decisions.

And how do we adapt our product?

ianvazquez2001 — 2024-09-06 16:44:46 UTC

- Reformulate the Canelitas cookies with reduced sugar and natural ingredients to cater to health-conscious consumers.

- Invest in attractive, minimalist packaging to align with Japanese aesthetics.

- Offer portion-controlled packs for mindful snacking.

- Create special editions for gift-giving occasions, enhancing emotional connections.

- Introduce seasonal variations to capitalize on seasonal buying trends.

JETRO help us

ianvazquez2001 — 2024-09-06 16:56:58 UTC

JETRO should support our entry into the Japanese market because we offer a product that perfectly aligns with the country's love for unique, high-quality snacks. Ignoring us would be a missed opportunity to introduce a brand that not only complements Japan's deep-rooted traditions but also brings fresh, global appeal. If JETRO's mission is truly to promote business innovation and diversity, then partnering with us is a no-brainer. Failing to do so would raise serious questions about their commitment to fostering new, international market opportunities.

Possible Look

ianvazquez2001 — 2024-09-06 17:23:02 UTC