by Wang Jia'ao https://padlet.com/wjiaao/jlk26tnu6j15 en-us 2014-10-20 13:10:35 UTC 2025-10-03 22:32:41 UTC hello@padlet.com Question Five: How did you attract/address your audience? wjiaao https://padlet.com/wjiaao/jlk26tnu6j15/wish/98766804 2016-03-03 14:41:42 UTC https://padlet.com/wjiaao/jlk26tnu6j15/wish/98766804 As I answered previously, my target audience is people who aged from 14 to 22-year-old, they are stereotyped as optimistic, traditional, fearless and always follow the fashion trend. So I try to construct my magazine in certain ways in order to attract my target audience. wjiaao https://padlet.com/wjiaao/jlk26tnu6j15/wish/98767653 2016-03-03 14:43:31 UTC https://padlet.com/wjiaao/jlk26tnu6j15/wish/98767653 I aim to attract both gender, this reflects in the colour scheme, which used colours that likely to attract both male and female. wjiaao https://padlet.com/wjiaao/jlk26tnu6j15/wish/98769546 2016-03-03 14:47:34 UTC https://padlet.com/wjiaao/jlk26tnu6j15/wish/98769546 I also try to appeal my audience from the language use. I went for the words what young audience usually used in daily conversation such as ‘awesome‘, ’wow‘, ’cool‘, as well as use colloquialism in the article, which is an interview, I have been used conversation tone to make sure that the interview flows well and easy for people to read, or my audience find the magazine is not attractive, which leads to a fall in demand of my magazine. wjiaao https://padlet.com/wjiaao/jlk26tnu6j15/wish/98872362 2016-03-03 18:53:38 UTC https://padlet.com/wjiaao/jlk26tnu6j15/wish/98872362 Also, CMB magazine will introduce some new artists rather than reviews the old generation, which is more likely to appeal to younger audience. wjiaao https://padlet.com/wjiaao/jlk26tnu6j15/wish/98875166 2016-03-03 19:01:32 UTC https://padlet.com/wjiaao/jlk26tnu6j15/wish/98875166 Plus, we also offer the latest news, interviews, new albums of the old artists in a particular section, which can be found in contents page. wjiaao https://padlet.com/wjiaao/jlk26tnu6j15/wish/98876505 2016-03-03 19:04:56 UTC https://padlet.com/wjiaao/jlk26tnu6j15/wish/98876505 I have been used ‘Sherry’ as the main model of both cover page and double page spread, and I try to link the image and my target audience from: wjiaao https://padlet.com/wjiaao/jlk26tnu6j15/wish/98877948 2016-03-03 19:08:42 UTC https://padlet.com/wjiaao/jlk26tnu6j15/wish/98877948 － My model is wearing a white T-shirt, which is simple but wears in formal occasion. Although I decided to create  an informal type of magazine, I want my main model can stand out from other artists in the front cover, which is able to attract the audience directly. wjiaao https://padlet.com/wjiaao/jlk26tnu6j15/wish/98878095 2016-03-03 19:09:06 UTC https://padlet.com/wjiaao/jlk26tnu6j15/wish/98878095 － To make sure that my media product that follows the media convention, I found different models as different artists in order to make it looks more professional. Because my music genre is pop country, I try to show different genres from the clothing styles of my models. For example, the male model at the bottom corner of the cover page represents country genre. I have been chosen a blue jeans jacket for him, which links to the image of  a cowboy; the female model at the left hand side of the cover represents pop genre. I decided to use a kind of  makeup and a feminine bright pink coat to indicates that people who loves pop that follows the fashion trend. wjiaao https://padlet.com/wjiaao/jlk26tnu6j15/wish/98881851 2016-03-03 19:17:54 UTC https://padlet.com/wjiaao/jlk26tnu6j15/wish/98881851 －In the double page spread, I have been took a photo when my model was singing with her microphone in the rehearsing room in college. Because I do not have live photos of neither singers or bands, this can be a lack of image of my product, so I try to create photos to instead of the live images of real artists. wjiaao https://padlet.com/wjiaao/jlk26tnu6j15/wish/98883807 2016-03-03 19:23:55 UTC https://padlet.com/wjiaao/jlk26tnu6j15/wish/98883807 － In the front cover, I have been created an album cover of the Lady Antebellum. I have been chosen an image of my model’s feets - wears a long socks in white and red with a pair of vans, which is what my target audience wears in daily, so it is likely to appeal to them. wjiaao https://padlet.com/wjiaao/jlk26tnu6j15/wish/98884138 2016-03-03 19:25:00 UTC https://padlet.com/wjiaao/jlk26tnu6j15/wish/98884138 －I chose poses for my models in certain ways. For example, the male model put one of his hand on the place of heart, which is what the younger audience do between good friends or brothers, especially in male audience. So I also used poses that try to attract the audience from both genders. wjiaao https://padlet.com/wjiaao/jlk26tnu6j15/wish/98886940 2016-03-03 19:32:51 UTC https://padlet.com/wjiaao/jlk26tnu6j15/wish/98886940 I considered carefully about the colour scheme. In my research and planning, I was searched Kerrang’s colour scheme as always red, yellow, black and white. Because Kerrang is a rock magazine, so red can represents the angry, rebellious stereotyped people。 wjiaao https://padlet.com/wjiaao/jlk26tnu6j15/wish/98887555 2016-03-03 19:34:38 UTC https://padlet.com/wjiaao/jlk26tnu6j15/wish/98887555 Back to my magazine, I chose red, yellow, orange and blue as the main colours, and used black and white to create contrast. Furthermore, red implies passion and joy; yellow links to caution, which aims to draw the attention of the audience; orange combines the energy of red and the happiness of yellow, which represents enthusiasm and encouragement; black and white are the most common colours in other similar products, which can stand out information effectively.  The meanings of these colours related to the characteristics of people who loves pop and country, which helps me stand out the genre of my magazine. wjiaao https://padlet.com/wjiaao/jlk26tnu6j15/wish/98889174 2016-03-03 19:39:38 UTC https://padlet.com/wjiaao/jlk26tnu6j15/wish/98889174 In my research, Kerrang’s masthead looks like a smashed glass, which links to the violence; For my Masthead, skyline as well as the name of the artists in the front cover, I went for ‘Blackleaf’ font, because it is bold with some patterns, which is butterflies around each letter, gives a natural feelings, which links to the country genre; it is also catch eyes in order to draw the attention of my target audience. wjiaao https://padlet.com/wjiaao/jlk26tnu6j15/wish/98889880 2016-03-03 19:41:38 UTC https://padlet.com/wjiaao/jlk26tnu6j15/wish/98889880 Actually, it is hard to find a pure country music genre in the marketing, so I’m afraid that country music only can attract people in a niche market, which showed from my survey. wjiaao https://padlet.com/wjiaao/jlk26tnu6j15/wish/98891845 2016-03-03 19:46:21 UTC https://padlet.com/wjiaao/jlk26tnu6j15/wish/98891845 Therefore, I decided to combine pop and country, which is likely to appeal my product to more audience. I have been used ‘Top Of The Pops’ as an example of pop genre, their masthead used a bright girly font because their main readers are female; For me, I chose bold font in black as masthead, it makes great contrast and can stand out effectively, and black can both appeal to both gender as well. wjiaao https://padlet.com/wjiaao/jlk26tnu6j15/wish/98893023 2016-03-03 19:49:26 UTC https://padlet.com/wjiaao/jlk26tnu6j15/wish/98893023 From the feedback of my questionnaire survey, people aged from 14 to 22 have interested in receiving free posters and free CDs, so I will put into free posters for buyers, however, the offering of free CDs depends on the revenue of my issue, so I might only offer it during special days such as Christmas or New years.      wjiaao https://padlet.com/wjiaao/jlk26tnu6j15/wish/98894060 2016-03-03 19:52:31 UTC https://padlet.com/wjiaao/jlk26tnu6j15/wish/98894060