1) Discovery interviews
It is to get a more in depth and personal view on our primary users.

2) Shadowing
Following shoppers allows us to have a closer observation on their gestures and the amount of disposables they use and for what items

What do we need to find out?

Are they any concerns regarding disposables being cut down

Information we’ve find out

There are no plans to introduce a levy on plastic bags, and replacing them with bio-degradable or paper bags may not be that much greener.

"The study concluded that consumers can generally reduce their environmental impact by using reusable bags and food containers instead of disposables," said Dr Khor.

The latest available figure for the number of plastic bags used in Singapore dates back to 2011, when the Singapore Environment Council did a study to show that three billion plastic bags were used that year.

It is important so we can ensure that we can achieve to be greener at the same time supported by the people. As well as to tackle the
concerns faced

Shoppers. 

Present - Containers made from natural materials have been replaced by disposable plastics. 
The average Singaporean uses 13 plastic bags a day.
Drinks: in plastic bags

Some people think plastic is better for the environment because no water—a scarce resource in Singapore—is required to wash it. Others think everything can be recycled so it does not harm the environment.

Personal view:

I think that the primary reason why it does not work in Singapore is because of ignorance and convenience.