Marketing Chapters 14-16 by Gary Delaney https://padlet.com/14gdelaney2/jl09j3w4vcg Market research, Marketing and Promotin en-us 2018-02-21 10:21:55 UTC 2025-11-19 04:32:34 UTC hello@padlet.com Marketing definition 14gdelaney2 https://padlet.com/14gdelaney2/jl09j3w4vcg/wish/233664403 Marketing is the management process responsible for identifying , anticipating and satisfying customer requirements profitably.]]> 2018-02-21 10:26:29 UTC https://padlet.com/14gdelaney2/jl09j3w4vcg/wish/233664403 Identifying business opportunities 14gdelaney2 https://padlet.com/14gdelaney2/jl09j3w4vcg/wish/233665441 The sources of business ideas can be internal or external.]]> 2018-02-21 10:29:47 UTC https://padlet.com/14gdelaney2/jl09j3w4vcg/wish/233665441 Internal sources of business ideas 14gdelaney2 https://padlet.com/14gdelaney2/jl09j3w4vcg/wish/233666031 1) From the employees: Some firms have suggestion boxes and pay a bonus to the employee whose idea is used.
2) Brainstorming meetings: There are discussion sessions involving management and staff.
3) Research development: Many large enterprises have a research and development department where highly skilled people are employed.  This department is expected to identify new opportunities for the business.
4) Feedback from customers: Comments from customers, including complaints, can force management to consider new options in order to rectify the problem and ensure that the customers are are satisfied.]]> 2018-02-21 10:31:40 UTC https://padlet.com/14gdelaney2/jl09j3w4vcg/wish/233666031 External sources of business ideas 14gdelaney2 https://padlet.com/14gdelaney2/jl09j3w4vcg/wish/233668307 1) Competitors: It is important for a firm to be aware of the areas where customers believe competitors to be better, including price, quality of product and after-sales service.
2) Customer requirements: It may become necessary to modify the design, packaging or price of the product to avoid losing potential customers.
3) Research agencies: Specialist market research agencies may make suggestions for change.]]> 2018-02-21 10:40:42 UTC https://padlet.com/14gdelaney2/jl09j3w4vcg/wish/233668307 Market research 14gdelaney2 https://padlet.com/14gdelaney2/jl09j3w4vcg/wish/233671290 Market research is very important for every business. It is defined as the management process of gathering, recording and analysing of all the facts and data concerned with the transfer of goods from the producer to the consumer.]]> 2018-02-21 10:53:17 UTC https://padlet.com/14gdelaney2/jl09j3w4vcg/wish/233671290