PRODUCT LIFE CYCLE by Shareef Jaffar

2023-12-27 08:34:57 UTC

low profit, low sales

Group 3 people:

sidi2309054735 — 2023-12-27 08:34:59 UTC

Sale: low sale because the company has to cover many expenses: R&D costs, marketing cost (promotional pricing) staff costs, launch costs, and production costs.

Profit: Negative because the company has low sale and must cover all the costs.

No competitors because the company little to know.

Customer is low because they do not have interest on the product.

Wu group - introduction

2023-12-27 08:36:00 UTC

Apple Macbook 1- low sales in the beginning for a new product line eg macbook air

there is still a lot of R&D and marketing costs

Profit will be in the negative at the very beginning because of the earlier development costs, current marketing

Customer base is still building, low for now

2023-12-27 08:36:09 UTC

Sales are stable, and then different styles and sizes are used to maintain the appeal of the product and maintain good profits.

Group 3 people

sidi2309054735 — 2023-12-27 08:36:42 UTC

Sale: increase and higher profit, break-even point.

Marketing: differentiate from others.

Product: become popular to the customers.

wu group - growth

2023-12-27 08:37:00 UTC

Sales will start increasing rapidly, marketing efforts will be continued, revenue and profits will be more because of increased sales, customers will accept the product

2023-12-27 08:37:10 UTC

Sales peak, profits peak, no new appeal

2023-12-27 08:38:06 UTC

Entering the clearance stage, sales are sluggish and profits gradually decline.

wu group - maturity

2023-12-27 08:38:34 UTC

Sales will peak and then grow stagnant, but profits will remain high because the R&D costs and marketing costs will remain low, companies can introduce new products in the same line like bigger size, different colours etc to increase sales and maintain customer popularity

TV

2023-12-27 08:39:05 UTC

This stage is the research and promotion of the new TV, and manufacturers want to introduce new features or improve old features to attract consumers during the design, research and development of the product.

wu group - decline

2023-12-27 08:40:03 UTC

this is the late stage of the PLC, the sales are declining and there are fewer opportunities to increase market share, the company might choose to prune products as the customers may have lost their enthusiasm for the product line, market demand has cooled down

Group 3 people:

sidi2309054735 — 2023-12-27 08:42:06 UTC

Profit: Maximine at this stage because the product become popular to the customer.

Cost of production and marketing decline.

Sale volume is maximine, in this stage have many competitors.

Cotton

2023-12-27 08:42:32 UTC

T-shirt is introduced to the market. The product is at manufacturing and development and designing during introduction phase. So there is no growth.

Group 3 people:

sidi2309054735 — 2023-12-27 08:45:17 UTC

The sale and profit decline due to the alternative products.
Company have to make decision: innovation or remove.
The life cycle of the products also depends on market behavior, products behavior...