Chokolade konfekture branchen i Danmark by helle Otto https://padlet.com/Hvo262626/jjl90iec9dd8 KWL Chart en-us 2017-12-11 13:30:50 UTC 2026-03-21 17:42:44 UTC hello@padlet.com https://padletuploads.blob.core.windows.net/prod/91810442/4eab4ab0d7f4cb776574703dd4e24fd6/giraffe_icon.svg Bord 4 Hvo262626 https://padlet.com/Hvo262626/jjl90iec9dd8/wish/215338596 ren mælkechokolade og fyldte chokolader forudsiges at være den mest populære chokolade type i 2017, man regner med at 42% og 41% af værdi.

Eksklusivt chokolade vokser populært i danmark. Danske forbrugere fokuserer generelt på kvaliteten af deres mad.

De vil gerne have økologisk, god chokolade med højt kakao indhold.

Dog vil rent mørk chokolade blive ved med at stige i popularitet fordi det har et højt kakao indhold og fordi det er sundere og mere luksuriøst end mælkechokolade. 

bord (5)
flere chokolade producenter mixer flere smagsvarianter for at stimulere kundens interesser inden for andre smagsvarianter og overraske kunden.]]> 2017-12-12 10:12:22 UTC https://padlet.com/Hvo262626/jjl90iec9dd8/wish/215338596 bord (5) Hvo262626 https://padlet.com/Hvo262626/jjl90iec9dd8/wish/215339479 Det er blevet mere populært at blande forskellige smagsvarianter ind i en chokoladebar, derfor er flere virksomheder begyndt at eksperimentere med dette.]]> 2017-12-12 10:16:16 UTC https://padlet.com/Hvo262626/jjl90iec9dd8/wish/215339479 Bord 7 Hvo262626 https://padlet.com/Hvo262626/jjl90iec9dd8/wish/215339858 Chokolade konfekture konkurrerer med andre snack kategorier. Den oplever specielt konkurrence fra snacks der bliver set sundere, såsom snackbar og frugt snacks. F.eks. Countlines der konkurrerer med snackbarer, men når man kigger på frugtbar og snackbar, står frugtbare stærkest. Altså frugtbare stjæler markedsandel fra snackbarer. ]]> 2017-12-12 10:17:49 UTC https://padlet.com/Hvo262626/jjl90iec9dd8/wish/215339858 Formålet med nye produkter, er at man med nye smage overrasker kunden ved at stimulere kundens interreser for andre produkter. (bord 5) Hvo262626 https://padlet.com/Hvo262626/jjl90iec9dd8/wish/215405467 2017-12-12 13:57:26 UTC https://padlet.com/Hvo262626/jjl90iec9dd8/wish/215405467 Flere konkurrenter er begyndt at blande flere smagsvarianter ind til et produkt (bord 5) Hvo262626 https://padlet.com/Hvo262626/jjl90iec9dd8/wish/215405744 2017-12-12 13:57:59 UTC https://padlet.com/Hvo262626/jjl90iec9dd8/wish/215405744  While the review period as a whole recorded a current value CAGR of 3%, chocolate confectionery grew by 1% in current value terms in 2017. Retail volume sales declined by 1% in 2017 on a par with the review period CAGR of -1%. Hvo262626 https://padlet.com/Hvo262626/jjl90iec9dd8/wish/215406655 Bord%203.docx        

  •    
    Tablets recorded the fastest current value growth in 2017 of 2%. An increasing number of consumers demanded chocolate of superior quality, with higher cocoa content and/or organic and fair trade. These products are usually launched as tablets and carry higher unit prices than most other chocolate confectionery types. Bord 3


]]> 2017-12-12 13:59:46 UTC https://padlet.com/Hvo262626/jjl90iec9dd8/wish/215406655  The average unit price increased by 2% in current value terms in 2017. This increase was in line with general inflation. (bord 3) Hvo262626 https://padlet.com/Hvo262626/jjl90iec9dd8/wish/215407865 2017-12-12 14:02:17 UTC https://padlet.com/Hvo262626/jjl90iec9dd8/wish/215407865 I takt med udviklingen af de fleste pakkede fødevarekategorier mister supermarkederne i stigende grad deres andel til Discount selskaberne. Sidstnævnte kanal nyder stigende popularitet blandt danske forbrugere, og chokolade konfekt er ingen undtagelse. (bord 8 - "place"). Hvo262626 https://padlet.com/Hvo262626/jjl90iec9dd8/wish/215408770 2017-12-12 14:04:12 UTC https://padlet.com/Hvo262626/jjl90iec9dd8/wish/215408770 Internet-detailhandel spiller en mindre rolle i denne kategori. Chokolade konfekt og konfekture i almindelighed, er en af de mest impuls-drevne kategorier i pakkede fødevarer, som efterlader begrænset potentiale for Internet detailhandel. (bord 8) Hvo262626 https://padlet.com/Hvo262626/jjl90iec9dd8/wish/215409148 2017-12-12 14:05:00 UTC https://padlet.com/Hvo262626/jjl90iec9dd8/wish/215409148 • Chocolate confectionery grows by 1% in retail current value terms but declines by 1% in retail volume terms, reaching DKK4.8 billion and 28,000 tonnes respectively in 2017 Hvo262626 https://padlet.com/Hvo262626/jjl90iec9dd8/wish/215409811 (Bord 1)]]> 2017-12-12 14:06:23 UTC https://padlet.com/Hvo262626/jjl90iec9dd8/wish/215409811 • Consumers increasingly choose chocolate of higher quality, but cheaper products are main preference (bord 1) Hvo262626 https://padlet.com/Hvo262626/jjl90iec9dd8/wish/215410587 2017-12-12 14:07:39 UTC https://padlet.com/Hvo262626/jjl90iec9dd8/wish/215410587 • Tablets records highest current value growth of 2% in 2017 (bord 1) Hvo262626 https://padlet.com/Hvo262626/jjl90iec9dd8/wish/215410840 2017-12-12 14:08:00 UTC https://padlet.com/Hvo262626/jjl90iec9dd8/wish/215410840 • The average unit price increases by 2% in current value terms in 2017 (bord 1 Hvo262626 https://padlet.com/Hvo262626/jjl90iec9dd8/wish/215411157 2017-12-12 14:08:36 UTC https://padlet.com/Hvo262626/jjl90iec9dd8/wish/215411157 • Toms Gruppen A/S leads chocolate confectionery with a 30% value share in 2016 (bord 1) Hvo262626 https://padlet.com/Hvo262626/jjl90iec9dd8/wish/215411340 2017-12-12 14:08:57 UTC https://padlet.com/Hvo262626/jjl90iec9dd8/wish/215411340 • Chocolate confectionery is expected to grow marginally in value terms at constant 2017 prices over the forecast period, to reach DKK4.9 billion in 2022 (Bord 1) Hvo262626 https://padlet.com/Hvo262626/jjl90iec9dd8/wish/215411514 2017-12-12 14:09:14 UTC https://padlet.com/Hvo262626/jjl90iec9dd8/wish/215411514 Påske og jul er de vigtigste perioder for sæsonfordeling i chokolade salg i DanmarkEn interessant udvikling i julens sæsonmæssige chokolade er det stigende antal advent kalendere, der retter sig mod kvalitetsbevidste voksne i stedet for børn, som traditionelt omfatter målgruppen for dette produkt. (bord 6) Hvo262626 https://padlet.com/Hvo262626/jjl90iec9dd8/wish/215412315 2017-12-12 14:10:41 UTC https://padlet.com/Hvo262626/jjl90iec9dd8/wish/215412315 Internet-detailhandel spiller en mindre rolle i denne kategori. Chokolade konfekt og konfekture i almindelighed, er en af de mest impuls-drevne kategorier i pakkede fødevarer, som efterlader begrænset potentiale for Internet detailhandel. (bord 8) Hvo262626 https://padlet.com/Hvo262626/jjl90iec9dd8/wish/215517959 2017-12-12 17:13:03 UTC https://padlet.com/Hvo262626/jjl90iec9dd8/wish/215517959 Internet-detailhandel spiller en mindre rolle i denne kategori. Chokolade konfekt og konfekture i almindelighed, er en af de mest impuls-drevne kategorier i pakkede fødevarer, som efterlader begrænset potentiale for Internet detailhandel. (bord 8) Hvo262626 https://padlet.com/Hvo262626/jjl90iec9dd8/wish/215518333 2017-12-12 17:13:45 UTC https://padlet.com/Hvo262626/jjl90iec9dd8/wish/215518333 Chocolate confectionery increasingly suffers from competition from other categories within snacks, especially those with a better health and wellness positioning such as fruit and nut bars and cereal bars.  (Bord 3) Hvo262626 https://padlet.com/Hvo262626/jjl90iec9dd8/wish/215518902 2017-12-12 17:14:44 UTC https://padlet.com/Hvo262626/jjl90iec9dd8/wish/215518902