Chloé Sneaker Pop Up SS20 by Lucas Wendl

Chloé Sneaker Pop Up SS20 by Lucas Wendl https://padlet.com/lucas_wendl/jj4gfxbxzyfd Members: Lenny, Tristan, Lucas en-us 2019-10-13 16:59:52 UTC 2025-05-14 17:29:33 UTC hello@padlet.com https://padlet.net/icons/png/1f386.png Balenciaga in Selfridges lehoffmann https://padlet.com/lucas_wendl/jj4gfxbxzyfd/wish/397777275 2019-10-15 07:58:14 UTC https://padlet.com/lucas_wendl/jj4gfxbxzyfd/wish/397777275 Selfridges Floor Plan lehoffmann https://padlet.com/lucas_wendl/jj4gfxbxzyfd/wish/397782432 2019-10-15 08:17:21 UTC https://padlet.com/lucas_wendl/jj4gfxbxzyfd/wish/397782432 Overall Goal: lehoffmann https://padlet.com/lucas_wendl/jj4gfxbxzyfd/wish/397795872 Increase awareness of Chloé sneakers and Chloé brand amongst young consumers.
Fully establish young, urban consumers as a new customer segment for Chloé.
The Pop-Up Project overall should result in an increase of customer engagement and brand loyalty amongst existing and new customers (respective measurements need to be done in the long-term).]]> 2019-10-15 09:01:05 UTC https://padlet.com/lucas_wendl/jj4gfxbxzyfd/wish/397795872 Blake Low Sneaker lehoffmann https://padlet.com/lucas_wendl/jj4gfxbxzyfd/wish/397796888 2019-10-15 09:04:18 UTC https://padlet.com/lucas_wendl/jj4gfxbxzyfd/wish/397796888 Sonnie Low Sneaker lehoffmann https://padlet.com/lucas_wendl/jj4gfxbxzyfd/wish/397797012 2019-10-15 09:04:47 UTC https://padlet.com/lucas_wendl/jj4gfxbxzyfd/wish/397797012 SMART Objectives lehoffmann https://padlet.com/lucas_wendl/jj4gfxbxzyfd/wish/397804313 Overall: Raise Chloé Sneaker awareness through a Selfridges Pop-Up

S: Inform new customers of Chloé's sneaker lineup
M: Identify the amount of new/potential customers through sales and signups to a mailing list
A: Use primary and secondary research to support the pop up concept
R: Reaching a new type of customer at Selfridges will allow Chloé to increase its' sales and profits.
T: Chloé sneaker sales will be up 30% from SS19 after the 6 months

]]> 2019-10-15 09:28:58 UTC https://padlet.com/lucas_wendl/jj4gfxbxzyfd/wish/397804313 How brand interaction in pop-up shops influences consumers’ perceptions of luxury fashion retailers lehoffmann https://padlet.com/lucas_wendl/jj4gfxbxzyfd/wish/397810074 https://www.emerald.com/insight/content/doi/10.1108/JFMM-08-2016-0074/full/html]]> 2019-10-15 09:45:55 UTC https://padlet.com/lucas_wendl/jj4gfxbxzyfd/wish/397810074 Customer Engagement and Loyalty lehoffmann https://padlet.com/lucas_wendl/jj4gfxbxzyfd/wish/399000817 https://www.thestorefront.com/mag/how-to-use-a-pop-up-store-to-find-lifelong-customers/
https://www.thestorefront.com/mag/temporary-retail-stores-create-loyal-customers/]]> 2019-10-17 13:22:13 UTC https://padlet.com/lucas_wendl/jj4gfxbxzyfd/wish/399000817 Try to think on... tristan_lux https://padlet.com/lucas_wendl/jj4gfxbxzyfd/wish/399420624 Which size will the team have
Job roles
Team objectives
Leadership applied in the team ]]> 2019-10-18 08:13:45 UTC https://padlet.com/lucas_wendl/jj4gfxbxzyfd/wish/399420624 lehoffmann https://padlet.com/lucas_wendl/jj4gfxbxzyfd/wish/400731911 2019-10-22 08:30:15 UTC https://padlet.com/lucas_wendl/jj4gfxbxzyfd/wish/400731911 lehoffmann https://padlet.com/lucas_wendl/jj4gfxbxzyfd/wish/402119611 2019-10-24 15:57:58 UTC https://padlet.com/lucas_wendl/jj4gfxbxzyfd/wish/402119611 Presentation Structure lehoffmann https://padlet.com/lucas_wendl/jj4gfxbxzyfd/wish/402139882 1. Chloé Brand/Customer Analysis

2. Selfridges Brand/Customer Analysis

3. Customer Conclusion -> Positioning

4. Competitor Analysis

5. Pop Up Concept

6. Gantt Chart -> Schedule

7. Budget Breakdown

8. Risk Log

9. Video

10. Offline Marketing

11. Online Marketing

]]> 2019-10-24 16:26:55 UTC https://padlet.com/lucas_wendl/jj4gfxbxzyfd/wish/402139882 lehoffmann https://padlet.com/lucas_wendl/jj4gfxbxzyfd/wish/402182613 2019-10-24 17:31:40 UTC https://padlet.com/lucas_wendl/jj4gfxbxzyfd/wish/402182613 Survey Questions lehoffmann https://padlet.com/lucas_wendl/jj4gfxbxzyfd/wish/402446855 - Expectations for Pop up?
- Level of customer engagement?
- Knowledge of Chloé sneakers?
- Selfridges Customer identity?
...
~ 10 questions

]]> 2019-10-25 08:34:12 UTC https://padlet.com/lucas_wendl/jj4gfxbxzyfd/wish/402446855 lehoffmann https://padlet.com/lucas_wendl/jj4gfxbxzyfd/wish/402447594 2019-10-25 08:36:57 UTC https://padlet.com/lucas_wendl/jj4gfxbxzyfd/wish/402447594 lehoffmann https://padlet.com/lucas_wendl/jj4gfxbxzyfd/wish/402447776 2019-10-25 08:37:17 UTC https://padlet.com/lucas_wendl/jj4gfxbxzyfd/wish/402447776 lehoffmann https://padlet.com/lucas_wendl/jj4gfxbxzyfd/wish/402878504 2019-10-26 13:43:29 UTC https://padlet.com/lucas_wendl/jj4gfxbxzyfd/wish/402878504 Pop-up focus lehoffmann https://padlet.com/lucas_wendl/jj4gfxbxzyfd/wish/403422582 - Diversify Chloé customer base -> younger audience
- But: No alienation of current customers (older, wealthy, luxury) -> Keep Chloé Brand identity]]> 2019-10-28 16:15:12 UTC https://padlet.com/lucas_wendl/jj4gfxbxzyfd/wish/403422582 Pop up video moodboard tristan_lux https://padlet.com/lucas_wendl/jj4gfxbxzyfd/wish/405368851 2019-11-01 11:59:22 UTC https://padlet.com/lucas_wendl/jj4gfxbxzyfd/wish/405368851 Survey Link lehoffmann https://padlet.com/lucas_wendl/jj4gfxbxzyfd/wish/408354404 https://www.surveymonkey.co.uk/r/WV7YM75]]> 2019-11-07 20:42:22 UTC https://padlet.com/lucas_wendl/jj4gfxbxzyfd/wish/408354404 Wallpaper pop up tristan_lux https://padlet.com/lucas_wendl/jj4gfxbxzyfd/wish/408555448 To combine the styles of the „old chloe girl“ and the „new chloe girl“ we have one more „classic“ wallpaper design combined with a rather „modern“ one ]]> 2019-11-08 10:05:42 UTC https://padlet.com/lucas_wendl/jj4gfxbxzyfd/wish/408555448 marketing tristan_lux https://padlet.com/lucas_wendl/jj4gfxbxzyfd/wish/408568243 2019-11-08 10:52:06 UTC https://padlet.com/lucas_wendl/jj4gfxbxzyfd/wish/408568243 lehoffmann https://padlet.com/lucas_wendl/jj4gfxbxzyfd/wish/409679931 2019-11-11 20:41:38 UTC https://padlet.com/lucas_wendl/jj4gfxbxzyfd/wish/409679931 Creating Employee Engagement lehoffmann https://padlet.com/lucas_wendl/jj4gfxbxzyfd/wish/411676543 - Commissions
- Employee experienced luxury retail experts
- Schedule regular meetings
- Encourage feedback (i.e. Whiteboard)
- ]]> 2019-11-15 09:22:50 UTC https://padlet.com/lucas_wendl/jj4gfxbxzyfd/wish/411676543 PPT Newest lehoffmann https://padlet.com/lucas_wendl/jj4gfxbxzyfd/wish/412424828 2019-11-17 20:40:31 UTC https://padlet.com/lucas_wendl/jj4gfxbxzyfd/wish/412424828 Vorlage performance matrix (10 points) tristan_lux https://padlet.com/lucas_wendl/jj4gfxbxzyfd/wish/413231810 2019-11-19 09:16:52 UTC https://padlet.com/lucas_wendl/jj4gfxbxzyfd/wish/413231810 tristan_lux https://padlet.com/lucas_wendl/jj4gfxbxzyfd/wish/414216346 2019-11-20 18:38:05 UTC https://padlet.com/lucas_wendl/jj4gfxbxzyfd/wish/414216346 tristan_lux https://padlet.com/lucas_wendl/jj4gfxbxzyfd/wish/414225094 2019-11-20 18:49:08 UTC https://padlet.com/lucas_wendl/jj4gfxbxzyfd/wish/414225094 tristan_lux https://padlet.com/lucas_wendl/jj4gfxbxzyfd/wish/414247823 2019-11-20 19:15:20 UTC https://padlet.com/lucas_wendl/jj4gfxbxzyfd/wish/414247823 To-Do List lehoffmann https://padlet.com/lucas_wendl/jj4gfxbxzyfd/wish/416298943 Ich hab grad die Präsentation hoch geladen, sollte die aktuellste Version sein.
Folgendes müssen wir noch erledigen:

Slide 4 - Selfridges Customer: Sennait wollte das visueller, sagt mal ob das so passt - passt so viel mehr geht nicht

Slide 10 - denke die Customer experience lassen wir weg? Time constraint? Oder würde es helfen ne slide zu haben damit ich mich knapper fasse?

Slide 15 - Würd sagen das lassen wir auch weg, hat sie am Freitag nichts zu gesagt

Slide 16 - Video dreh? Wann hast du Zeit Tristan

Slide 17 - Marketing Moodboard?

Slide 18 - Magazin Titel einfügen

Slide 22 - Instagram Posts entwerfen

Slide 23 - Same for Facebook, eventuell ein Banner oder so anstatt nem Post? Nur ums ein bisschen aufzumixen

Slide 24 - Conclusion überlegen -> Key Performance Indicators als abschluss?

]]> 2019-11-25 18:01:40 UTC https://padlet.com/lucas_wendl/jj4gfxbxzyfd/wish/416298943 tristan_lux https://padlet.com/lucas_wendl/jj4gfxbxzyfd/wish/421166184 2019-12-07 13:28:58 UTC https://padlet.com/lucas_wendl/jj4gfxbxzyfd/wish/421166184 Präsentation 07/12 - 13:30 lehoffmann https://padlet.com/lucas_wendl/jj4gfxbxzyfd/wish/421166611 2019-12-07 13:34:59 UTC https://padlet.com/lucas_wendl/jj4gfxbxzyfd/wish/421166611 lehoffmann https://padlet.com/lucas_wendl/jj4gfxbxzyfd/wish/421166675 2019-12-07 13:35:42 UTC https://padlet.com/lucas_wendl/jj4gfxbxzyfd/wish/421166675 tristan_lux https://padlet.com/lucas_wendl/jj4gfxbxzyfd/wish/421168003 2019-12-07 13:50:48 UTC https://padlet.com/lucas_wendl/jj4gfxbxzyfd/wish/421168003 tristan_lux https://padlet.com/lucas_wendl/jj4gfxbxzyfd/wish/421168025 2019-12-07 13:50:59 UTC https://padlet.com/lucas_wendl/jj4gfxbxzyfd/wish/421168025 tristan_lux https://padlet.com/lucas_wendl/jj4gfxbxzyfd/wish/421168034 2019-12-07 13:51:10 UTC https://padlet.com/lucas_wendl/jj4gfxbxzyfd/wish/421168034 tristan_lux https://padlet.com/lucas_wendl/jj4gfxbxzyfd/wish/421168048 2019-12-07 13:51:19 UTC https://padlet.com/lucas_wendl/jj4gfxbxzyfd/wish/421168048 tristan_lux https://padlet.com/lucas_wendl/jj4gfxbxzyfd/wish/421168064 2019-12-07 13:51:29 UTC https://padlet.com/lucas_wendl/jj4gfxbxzyfd/wish/421168064 tristan_lux https://padlet.com/lucas_wendl/jj4gfxbxzyfd/wish/421168575 2019-12-07 13:58:15 UTC https://padlet.com/lucas_wendl/jj4gfxbxzyfd/wish/421168575 tristan_lux https://padlet.com/lucas_wendl/jj4gfxbxzyfd/wish/421173268 2019-12-07 14:47:57 UTC https://padlet.com/lucas_wendl/jj4gfxbxzyfd/wish/421173268 tristan_lux https://padlet.com/lucas_wendl/jj4gfxbxzyfd/wish/421173290 2019-12-07 14:48:08 UTC https://padlet.com/lucas_wendl/jj4gfxbxzyfd/wish/421173290 tristan_lux https://padlet.com/lucas_wendl/jj4gfxbxzyfd/wish/421173303 2019-12-07 14:48:21 UTC https://padlet.com/lucas_wendl/jj4gfxbxzyfd/wish/421173303 tristan_lux https://padlet.com/lucas_wendl/jj4gfxbxzyfd/wish/421173325 2019-12-07 14:48:35 UTC https://padlet.com/lucas_wendl/jj4gfxbxzyfd/wish/421173325 tristan_lux https://padlet.com/lucas_wendl/jj4gfxbxzyfd/wish/421173346 2019-12-07 14:48:47 UTC https://padlet.com/lucas_wendl/jj4gfxbxzyfd/wish/421173346 tristan_lux https://padlet.com/lucas_wendl/jj4gfxbxzyfd/wish/421173365 2019-12-07 14:48:58 UTC https://padlet.com/lucas_wendl/jj4gfxbxzyfd/wish/421173365