W2 - Social Media Research - Part A

W2 - Social Media Research - Part A - 020 by Vanessa Tran https://padlet.com/tranv1/jik0k0cc4oobzhph en-us 2021-01-19 11:12:04 UTC 2023-09-13 21:29:02 UTC hello@padlet.com In-Class Activity - Instructions tranv1 https://padlet.com/tranv1/jik0k0cc4oobzhph/wish/1100692248 1. Click on the pink "+" (bottom right corner) to create a padlet post for your team, in the Title, put the social media name --> One post per team only.

2. In the body, enter ALL members of your team and roles:
Researcher(s): First and Last name
Writer(s): First and Last name
Presenter(s): First and Last name

Research on your social media:

3. Name of the founder(s) and year
4. Number of users (most up-to-date)
5. Revenue generated in 2022/2023
6. Tell us 3 things that your social media is best at
7. Tell us 3 things that your social media is NOT so great at
8. Search for 3 great examples of how people are using this social media to promote fitness/wellness and why
9. Take a photo of all members of your group and attach it to the post. The only purpose of this is to prove that you attended class and participated. :)

NOTE: be careful not to delete your own post or another group's post. Padlet is real-time, so you can't undo a delete!!!]]> 2021-01-19 11:12:04 UTC https://padlet.com/tranv1/jik0k0cc4oobzhph/wish/1100692248 LinkedIn https://padlet.com/tranv1/jik0k0cc4oobzhph/wish/2702755476 Founders
- Reid Hoffman
- Jean-Luc Vaillant
- Konstantin Guericke
- Eric Ly
- Allen Blue

There are 903 Million members in over 200 countries worldwide that use Linkdin

Linkdin generated $13.8 Billion in 2022

Linkdin is great for
- Building your brand
- Help rank your name on google
- Help you tap into industry networks
- Connecting with people

Linkdin struggles with
- Endorsement credibility
- It gravitates to graduates and is a blue collar weakness
- Using Linkdin to its full potential can be very pricy for small businesses

Why is Linkdin good in the fitness/wellness industry
- There are 930 Million member so finding people can be easier
- You can buy ads on LinkedIn so that more people will see your profile and these ads start at $5. This is a cheap way to promote your brand to a lot of people
- You can join groups related to Fitness/Wellness

- Lane dixon
- madisonwade
- talan roppovalente
- shuaiyu
- aung their
- satyam

]]> 2023-09-13 20:29:27 UTC https://padlet.com/tranv1/jik0k0cc4oobzhph/wish/2702755476 TikTok https://padlet.com/tranv1/jik0k0cc4oobzhph/wish/2702757342 2023-09-13 20:31:29 UTC https://padlet.com/tranv1/jik0k0cc4oobzhph/wish/2702757342 Snapchat bulkundeaayush https://padlet.com/tranv1/jik0k0cc4oobzhph/wish/2702766670 2023-09-13 20:40:00 UTC https://padlet.com/tranv1/jik0k0cc4oobzhph/wish/2702766670 linkdeIn https://padlet.com/tranv1/jik0k0cc4oobzhph/wish/2702766837 2023-09-13 20:40:13 UTC https://padlet.com/tranv1/jik0k0cc4oobzhph/wish/2702766837 Facebook https://padlet.com/tranv1/jik0k0cc4oobzhph/wish/2702778044 Research: Drew Roberts, Coralie St-Amour, and Carter Barrie
Writers: Destin Benjamin and Ashley Robertson
Presenters: Omar Ali and Ashley Robertson

Founders: Mark Zuckerberg, Chris Hughes, Andrew McCollum, Eduardo Saverin and Dustin Moskovitz.

Users: 3.03 billion users

Revenue 116.6 billion USD in 2022

3 things Facebook is good at
Wide demographic, has market place, business opportunities, and more.

3 things Facebook is not good at
Facebook is not good at internet privacy, it is not used by younger people like teenagers/young adults, and posts "fake news".

3 examples of how Facebook is being used to promote fitness/wellness.
You can make a Facebook ad to advertise your business or personal training, you can make your Facebook profile a business profile, you can create different classes and members can join them.

]]> 2023-09-13 20:51:18 UTC https://padlet.com/tranv1/jik0k0cc4oobzhph/wish/2702778044 Twitter Nadia Bonneville Dani Datu Emily Leonardis Jocelynn Brown Oliver Brisson https://padlet.com/tranv1/jik0k0cc4oobzhph/wish/2702783283 Founder: Jack Dorsey
Founded: March 21, 2006
Revenue generated in 2022-2023: 4.4 billion in 2022
7.5 Billion in 2023
Number of users: approx 353.9 million users as of 2023
Three things Twitter is best at: you get real-time updates about what is happening around the world, the company was benefiting from flood of funding into the social networking space eventually leading to an IPO in 2013 that raised 1.8 billion dollars, it is easy to connect with your peers and friends
Three bad things about Twitter: there are a lot of automated profiles (bots), it is not as moderated as many other social media platforms leading you to see things you don't want to see, there is a 280-character limit so if you have a lot to say you would have to make multiple posts
Three great examples of people are using Twitter to promote fitness and wellness: You can take advantage of live video streaming ex. online workout classes, people can share healthy meals with the world to encourage healthy eating, you can follow users who post motivational quotes, workouts, tips and tricks.

]]> 2023-09-13 20:56:36 UTC https://padlet.com/tranv1/jik0k0cc4oobzhph/wish/2702783283 TikTok https://padlet.com/tranv1/jik0k0cc4oobzhph/wish/2702783955 Members and our roles:
Researcher(s): Angelica Canceran, Millie Cathcart, and Nathan (Stephenson).
Writer(s): Walter Duff
Presenter(s): Noah Jeans

3. Zhang Yiming founded TikTok in September 2016

4. Number of users.

TikTok has over 1.677 billion users globally out of which 1.1 billion are its monthly active users as of 2023

5. According to the latest data, TikTok's ad revenues are set to hit $13.2 billion in 2023, a 33% increase from the previous year.

6. Tell us 3 things that your social media is best at:

*Tiktok is one of the best sources for memes and funny content

*Tiktok has content for all age groups

*Tiktok is a platform to showcase talent and reach the masses

7. Tell us 3 things that your social media is not so great at:

*Constant negative comparison

*Life-threatening challenges

*Strong addiction

8. (1) Fun fitness challenges that encourage physical activity. (2) There are many registered trainers/fitness professionals that give tips and information on how to stay fit and healthy both mentally and physically (3) Many people use tiktok as a place to track/show progress, which helps which hold the person accountable but also motivates others to start a fitness journey.

]]> 2023-09-13 20:57:18 UTC https://padlet.com/tranv1/jik0k0cc4oobzhph/wish/2702783955 Pinterest https://padlet.com/tranv1/jik0k0cc4oobzhph/wish/2702784205 Bret Padlan (writer)
Kat Dunnill (researcher)
Ryan Brown (presenter)
Lukas Moorcroft (researcher)
Mason Wittur (researcher)

Q3) Founders:
Evan sharp + Paul sciarra.
Founded in 2010

Q4) Number of Users:
465 million people use Pinterest every month

Q5) Revenue Generated in 2022-2023:
Pinterest’s annual revenue for 2022 was $2.803B, and Pinterest revenue for the twelve months ending June 30, 2023 was $2.872B.

Q6) 3 things that Pinterest is good at:
- giving inspiration for ideas
- creating groups to share your ideas that you found
- you can save ideas to boards to keep them organized and easy to find
- you'll always find ideas to spark inspiration

Q7) 3 things that Pinterest is NOT good at:
- Spamming
- inappropriate images.
- There's more bad advice than good advice given on the website.
- Pinterest marketing can be slow

Q8) 3 examples of how people are using Pinterest to promote Fitness/Wellness and why
- People showing positive transformations and show that is possible to make progress
- Information about certain meals and visual representation of how it may affect the body
- Users have ability to spread workout tips and tricks to a large audience
- It can provide healthy recipes
- Pinterest can provide form corrections for exercises

PHOTO of the group

]]> 2023-09-13 20:57:25 UTC https://padlet.com/tranv1/jik0k0cc4oobzhph/wish/2702784205 WeChat https://padlet.com/tranv1/jik0k0cc4oobzhph/wish/2702784576 2. Researchers: Gedeon St-Sauveur, Jorja Watson, Blake Constant, Thomas Porter
Writer: Thomas Porter
Presenter: Thomas Porter
3. Founded in 2011 by Allen Zhang and a company called Tencent
4. 1.67 billion active users as of September 2023
5. $17.49 billion YTD revenue in 2023
6. Digital payments, voice messaging, video calling, in app translations, book appointments
7. Lack of privacy (other users can see your messages, personal information could be stolen), banned in certain countries
8. Private messaging used to communicate with clients, digital payments to allow transactions, posts by trainers/coaches on their profile unites all trainees/students and informs them of topics simultaneously, payed ads allow trainers/coaches to reach bigger audience
9. (Photo above is proof of all of us collaborating)]]> 2023-09-13 20:57:44 UTC https://padlet.com/tranv1/jik0k0cc4oobzhph/wish/2702784576 https://padlet.com/tranv1/jik0k0cc4oobzhph/wish/2702788162 Gabriella Zito- Reader
Cameron Kennedy-
Panarella- Reader
Riya Mehta- researcher
Andre Bennett- researcher
Ayush Bulkunde- typer
Brooke Wellman- typer

3. Evan Spiegel is the CEO of snapchat as well as Reggie Brown and Bobbie Murphy. September 16, 2011 is when Snapchat was founded.

4. The most up to date number of users as of July 2023, Snapchat has 750 million daily active users worldwide.

5. Snapchats revenue generated in 2022/2023 ending June 30, 2023 was $4.484B.

6. Snapchat you can use to communicate with friends and maintain friendships. Content is short making it fun to create and easy to consume. They have many filters and pictures making this user-friendly.

7. Stories on Snapchat disappears after 24 hours which makes it harder for people to advertise their content. Sometimes, the snaps that are sent can not be rewatched which is very irritating if I was not able to see if the first time. Even though, it is very popular among youths, it has a comparatively lower audience than other platforms.

8. Hannah Bronfman-On her Snapchat, you’ll find videos of her actually sweating through jump squats, lunges, and various dynamic (and impressive) moves at studios around New York City (including current fave modelFIT). Lyzabeth Lopez:- Lyzabeth Lopez Snapchats behind-the-scenes looks at her video shoots as well as training sessions where she pushes clients through glute-burning workouts using battle ropes and jumping lunges. Joe Holder :- his Snapchat you’ll see thorough walk-throughs of the moves he (and his clients) do in the NYC studio. ]]> 2023-09-13 21:02:00 UTC https://padlet.com/tranv1/jik0k0cc4oobzhph/wish/2702788162 Instagram https://padlet.com/tranv1/jik0k0cc4oobzhph/wish/2702790599 Founders
- Kevin Systrom
- Mike Krieger

-Instagram currently has 2.35 billion active users

-Revenue generated in 2022/2023 is estimated to be 51.4 billion

Instagrams Weaknesses

- Can Play into Social anxiety problems

- Engage your time in non useful way

- often times spread negativity

Instagrams Strengths-

-Instagram has more engaging content than other platforms as its comment sections are very open to discussions

-The ads on Instagram are less annoying as in, they do not pop up on the whole screen and just come up as a post

How people are promoting fitness/wellness-

-Ad Marketing
- content through business profiles, and links through posts, hashtags, or profiles.

Group
Riley Hodgson
Dylan lutz
Karti Goti
James brearley
Carly Stata
Ben

]]> 2023-09-13 21:05:09 UTC https://padlet.com/tranv1/jik0k0cc4oobzhph/wish/2702790599 YouTube https://padlet.com/tranv1/jik0k0cc4oobzhph/wish/2702793594 2. Researchers: Sukhvir Singh Khosa, Tristan Quenneville
Writers: Ryland Duchesneau, Yasmine Sharma, and Kate Van Criekingen
Presenter: Daniel Crea

3. The founders of Youtube were Chad Hurley, Steve Chen, Jawed Karim on February 14, 2005.

4. Youtube has 2.70 billion monthly active users as of 2023.

5. There was $30 billion in revenue generated for 2022-2023.

6. Three things that Youtube does best is:
- It provides a platform to create videos for a global audience.
-Offers a wide variety of content, including entertainment, education, etc.
- Engages users through interactive features like comments, likes, and subscriptions.

7. Three things that Youtube is not great at:
- Heavy advertisement use

- Making money isn’t very easy

- Defamation and bullying are common in comment sections

8. Three examples of how people are using this platform to promote fitness and wellness:

- Create long and short form content of exercise tutorials and workouts

- Using celebrities and athletes to promote different sectors of fitness
- Sharing the benefits to leading an active lifestyle and using vlog-style "day in the life" content to lead as an exemplar.

9. Photo attached.

]]> 2023-09-13 21:08:52 UTC https://padlet.com/tranv1/jik0k0cc4oobzhph/wish/2702793594 instagram https://padlet.com/tranv1/jik0k0cc4oobzhph/wish/2702794294 2023-09-13 21:09:51 UTC https://padlet.com/tranv1/jik0k0cc4oobzhph/wish/2702794294 Group 7 - Twitter https://padlet.com/tranv1/jik0k0cc4oobzhph/wish/2702796411 2023-09-13 21:12:52 UTC https://padlet.com/tranv1/jik0k0cc4oobzhph/wish/2702796411