- Digital Business or Marketing Background: Enrolled student in relevant fields like Digital Business, Marketing, Business, Data Analytics.

- Microsoft Office Proficiency: Advanced skills in Microsoft Excel and PowerPoint.

- Ecommerce Knowledge: Strong understanding of key ecommerce metrics, KPIs, and the fashion ecommerce landscape.

- Analytical Skills: Ability to employ critical thinking to interpret data and draw actionable insights. Familiarity with analysis tools such as SimilarWeb for tracking and measuring ecommerce performance.

- Data Analysis Experience: Previous experience in data analysis, identifying trends, patterns, and improvement opportunities in ecommerce metrics.

- Communication Skills: Strong communication skills in both Danish and English, especially for email campaign copywriting.

- Collaborative and Detail-Oriented: Able to work independently and in a team, detail-oriented, and adaptable to a fast-paced environment.

- Eagerness to Learn: Demonstrates eagerness to learn and contribute to the team's success.

- Digital Marketing Experience: Minimum 3 years of hands-on experience across various digital marketing channels, emphasising display advertising and conversion rate optimisation. Knowledge of app install campaigns, paid search, paid social, and affiliate marketing is advantageous.

- Acquisition Strategy: Proven track record in driving successful customer acquisition through paid marketing channels, achieving KPI targets.

- Analytical Skills: Proficiency in data analysis and tools such as Excel, Google Analytics, Looker, or similar platforms to derive insights for campaign optimisation and strategic decisions.

- Campaign Management: Strong project management skills to oversee multiple campaigns, including budget allocation, creative development, conversion tag management, and A/B testing.

- Adaptability and Detail Orientation: Adaptable, detail-oriented, and capable of thriving in a fast-paced environment.

- Communication Skills: Excellent verbal and written communication skills to articulate complex information and collaborate effectively cross-functionally.

- E-commerce Experience: Previous experience in direct-to-consumer or e-commerce is a plus, demonstrating familiarity with online retail dynamics.

- Benefits and Culture: Competitive salary range, comprehensive healthcare coverage, fertility benefits, 401(k) plan, unlimited PTO, learning opportunities, employee discounts, and office perks including catered lunches, dog-friendly environment, swag giveaways, and company events.

- Diversity and Inclusion: Commitment to fostering an inclusive workplace, providing equal opportunities irrespective of race, colour, religion, gender, age, sexual orientation, veteran status, disability, or any other characteristic.

- Go-to-Market Strategy: Develop and execute go-to-market strategies for new features in collaboration with Product, Design, User Research, Insights, CX, and Marketing teams.

- Product Roadmap Contribution: Collaborate with Product to inform the product roadmap by crafting research plans to understand customer insights and stay updated on market competition.

- End-to-End Campaign Execution: Lead end-to-end go-to-market processes, including defining target audiences, value propositions, narratives, and campaign delivery.

- Positioning and Messaging: Create clear and compelling positioning and messaging that resonates with the Depop audience.

- Experimental Testing: Conduct experiments to test hypotheses, ensuring analytical rigor in campaigns to refine Depop’s product positioning and go-to-market strategies.

- Market Insight and Differentiation: Identify growth opportunities by aligning market trends, product offerings, and audience needs to differentiate Depop.

- Qualifications: Minimum 2 years of product marketing or product experience within the tech industry.

- Analytical Skills: Ability to interpret and analyse information for informed decision-making.

- Communication: Strong communication skills to articulate ideas clearly to both internal and external stakeholders.

- Results-Oriented: Proven track record of driving outcomes while working cross-functionally to achieve plans.

- Desired Skills: Experience in two-sided marketplace businesses, understanding Millennial and Gen Z behaviours, and familiarity with market research methodologies.

Marketing Effectiveness Measurement & Reporting: Implement and oversee global marketing effectiveness measurement and reporting framework, conducting regular reviews against efficiency targets, ROI goals, and brand strategy.

Marketing Analytics & Testing: Develop and execute a global marketing analytics testing playbook, focusing on strategic testing roadmaps for paid and owned marketing channels.

Experiment Design & Data Analysis: Design and conduct A/B tests, multivariate tests, and other experiments, interpreting data into actionable insights. Analyze test results and present clear reports to stakeholders.

Cross-Functional Collaboration: Collaborate with various teams, including marketing, data scientists, and product managers, integrating testing into the decision-making process.

Tool Utilization & Documentation: Utilize marketing analytics tools, testing platforms, and data visualization tools to streamline processes. Maintain comprehensive documentation of testing methodologies and results for future reference.

• Support with coordinating marketing assets with internal and external stakeholders

• Assist the marketing team with various operational tasks in execution of store related activations, shipping marketing material etc.

• Work with team on planning and delivering store events and creation of post-event reports.

• Plan and execute fashion ecommerce marketing campaigns for partner platforms

o Employ critical thinking skills to analyze and interpret data, drawing actionable insights that optimize marketing initiatives.

o key performance indicators (KPIs) like CTR, Conversion Rate, Add to Basket, Page Visits, Exposure Rate, etc.

o Utilize tools like SimilarWeb and other analysis tools to track and measure the performance of our ecommerce efforts.

o Handle data analysis tasks to identify trends, patterns, and improvement opportunities in ecommerce metrics.

• Support in presentation and report creation using PowerPoint to communicate data-driven insights and campaign performance.

• Demonstrate proficiency in Microsoft Excel for efficient data organization and manipulation.

• Ad hoc tasks

·      Manage and optimize paid advertising campaigns, including display/programmatic, paid app campaigns, and landing page optimization.

·      Identify and execute opportunities for expansion into new acquisition channels.

·      Monitor and report on key performance metrics, including customer acquisition cost (CAC), conversion rates, return on ad spend (ROAS), and lifetime value (LTV) to assess campaign effectiveness and overall business impact.

·      Analyze and interpret campaign performance data to generate actionable insights and recommendations for continuous optimization.

·      Oversee relationships with external partners and agencies, as well as collaborate cross-functionally, to successfully execute campaigns. This includes budget allocation, creative & copy development, conversion tag and product feed management, and A/B testing.

·      Stay current with industry best practices, trends, and emerging technologies to proactively apply new knowledge.

Develop and deliver on the go-to-market strategy for new features; partnering closely with Product, Design, User Research, Insights, CX and Marketing teams.

Partner with Product to inform the product roadmap by developing research plans to uncover customer insights and stay on top of the competitive landscape.

Effectively execute on the end-to-end go-to-market process by identifying the target audience, developing the value proposition, defining the narrative and delivering campaigns. 

Develop clear positioning and messaging that resonates with our audience.

Run experiments to test hypotheses and bring analytical rigour to campaigns to inform the positioning and go-to-market for Depop’s products and propositions. 

Identify opportunities to grow and differentiate Depop by ‘connecting the dots’ between the market, our product and audience needs.

Implement Global Marketing Effectiveness Measurement & Reporting framework. Monthly & Quarterly business reviews of marketing effectiveness, variance against efficiency targets, return on investment goals & brand strategy

Develop and oversee Global Marketing Analytics testing playbook.

• Testing Strategy: Develop and lead the strategic testing roadmap for both paid and owned marketing channels, aligning with overall marketing goals and objectives.

• Experiment Design: Design A/B tests, multivariate tests, and other experiments to measure the impact of marketing initiatives on key performance metrics.

• Data Analysis: Analyze test results and translate data into actionable insights and recommendations. Provide clear, concise reports and presentations to communicate findings to stakeholders.

Cross-Functional Collaboration: Work closely with marketing teams, data scientists, product managers, and other stakeholders to integrate testing into the decision-making process.

Tool and Technology Utilization: Leverage marketing analytics tools, testing platforms, and data visualization tools to streamline processes and improve efficiency.

Documentation: Maintain clear documentation of testing methodologies, results, and best practices for future reference.