https://padlet.com/mallory_dickman/jek19s07ybt3oins SUSTAINABILITY MADE ATTAINABLE en-us 2021-11-30 02:21:48 UTC 2024-12-18 14:22:43 UTC hello@padlet.com mallory_dickman https://padlet.com/mallory_dickman/jek19s07ybt3oins/wish/1919464814 There is no doubt that there is an increase in pollution and waste in our environment that is caused by humans consumption and buyer behaviors. Many individuals want to make changes in their own lives that will be more sustainable but don't know where to begin. It can seem very overwhelming and expensive to live a more sustainable life and very few resources. That is why we created Strive Urban to help those individuals looking to be more sustainable. ]]> 2021-11-30 03:10:39 UTC https://padlet.com/mallory_dickman/jek19s07ybt3oins/wish/1919464814 mallory_dickman https://padlet.com/mallory_dickman/jek19s07ybt3oins/wish/1919487572 Strive Urban is a small advocacy group that is working to build a more sustainable world by changing individuals consumer behaviors. Our goal is to help individuals living in Urban areas to make a sustainable lifestyle attainable by providing resources and support. We want to reach those who feel like making sustainable lifestyle changes is too much by providing information that is individualized to each individual. ]]> 2021-11-30 03:26:59 UTC https://padlet.com/mallory_dickman/jek19s07ybt3oins/wish/1919487572 mallory_dickman https://padlet.com/mallory_dickman/jek19s07ybt3oins/wish/1919507135 We used Instagram as a creative way to show our vision through images and short captions. We wanted to use the platform as a way to advertise who we are and what we are doing. We wanted our brand identity to be showcased on our page. We posted our own creative content that connected to our blog posts from our website to help bring more engagement to our site. Also, we created content that highlighted other great advocacy groups and great resources. ]]> 2021-11-30 03:39:53 UTC https://padlet.com/mallory_dickman/jek19s07ybt3oins/wish/1919507135 mallory_dickman https://padlet.com/mallory_dickman/jek19s07ybt3oins/wish/1919515570 We used Tiktok to promote our advocacy group by posting short video clips that connected to blog posts and campaigns. ]]> 2021-11-30 03:44:42 UTC https://padlet.com/mallory_dickman/jek19s07ybt3oins/wish/1919515570 mallory_dickman https://padlet.com/mallory_dickman/jek19s07ybt3oins/wish/1919522170 We wanted our Logo and visual identity to represent our brand identity. Since sustainability creates a more simple lifestyle we wanted our logo to represent that by being very simplistic. The word sustainability to many people correlates to the earth, therefore we wanted earthy tones for our visuals. ]]> 2021-11-30 03:50:12 UTC https://padlet.com/mallory_dickman/jek19s07ybt3oins/wish/1919522170 mallory_dickman https://padlet.com/mallory_dickman/jek19s07ybt3oins/wish/1919525748 For hashtags we used #simpleliving, #shopclean and #madeattainable. The hashtags we used showcased our call to action of helping individuals become self-sustainable. ]]> 2021-11-30 03:53:03 UTC https://padlet.com/mallory_dickman/jek19s07ybt3oins/wish/1919525748 mallory_dickman https://padlet.com/mallory_dickman/jek19s07ybt3oins/wish/1919528472 We came up with Strive Urban as the name for our advocacy group after as a team we discussed words that represented our brand. Strive resembles moving towards a more sustainable lifestyle and Urban represents the area where our audience lives. Our audience is striving towards creating a more sustainable urban environment. Our first campaign focused on sustainable shopping practices for clothing. The second campaign focused on partnering with another advocacy group to bring awareness on eating sustainable produce. ]]> 2021-11-30 03:55:17 UTC https://padlet.com/mallory_dickman/jek19s07ybt3oins/wish/1919528472 mallory_dickman https://padlet.com/mallory_dickman/jek19s07ybt3oins/wish/1919531714 We used our Weebly website that we created to post different blog posts to inform our audience about our campaigns. Each blog post was focused on a certain campaign topic and provided our audience with resources and information on how they can become self-sustainable. During our two different campaigns our team created eight blog posts. ]]> 2021-11-30 03:57:56 UTC https://padlet.com/mallory_dickman/jek19s07ybt3oins/wish/1919531714 mallory_dickman https://padlet.com/mallory_dickman/jek19s07ybt3oins/wish/1919535959 2021-11-30 04:01:21 UTC https://padlet.com/mallory_dickman/jek19s07ybt3oins/wish/1919535959 mallory_dickman https://padlet.com/mallory_dickman/jek19s07ybt3oins/wish/1919546404 This is an overview of our google analytics from our Weebly website after campaign one. We had a low amount of users and time spent on the website, so we wanted to work on our engagement in campaign two. ]]> 2021-11-30 04:10:06 UTC https://padlet.com/mallory_dickman/jek19s07ybt3oins/wish/1919546404 mallory_dickman https://padlet.com/mallory_dickman/jek19s07ybt3oins/wish/1919549184 Our email for campaign one was very simple and had information on who we are, information on our campaign one and links to our website and social media sites. ]]> 2021-11-30 04:12:32 UTC https://padlet.com/mallory_dickman/jek19s07ybt3oins/wish/1919549184 mallory_dickman https://padlet.com/mallory_dickman/jek19s07ybt3oins/wish/1919551007 Our website contained our blog posts, about us, and ways to contact our team. ]]> 2021-11-30 04:14:01 UTC https://padlet.com/mallory_dickman/jek19s07ybt3oins/wish/1919551007 mallory_dickman https://padlet.com/mallory_dickman/jek19s07ybt3oins/wish/1919566210 This is an overview of our Instagram metrics after our two campaigns. ]]> 2021-11-30 04:27:02 UTC https://padlet.com/mallory_dickman/jek19s07ybt3oins/wish/1919566210 mallory_dickman https://padlet.com/mallory_dickman/jek19s07ybt3oins/wish/1919572285 2021-11-30 04:32:37 UTC https://padlet.com/mallory_dickman/jek19s07ybt3oins/wish/1919572285 mallory_dickman https://padlet.com/mallory_dickman/jek19s07ybt3oins/wish/1919574280 2021-11-30 04:34:31 UTC https://padlet.com/mallory_dickman/jek19s07ybt3oins/wish/1919574280 mallory_dickman https://padlet.com/mallory_dickman/jek19s07ybt3oins/wish/1919579371 After evaluating and understanding our metrics from campaign #1 we realized there were changes that we needed to make to be more successful. The biggest change we made between campaign #1 and #2 is creating content that connects to larger advocacy groups. We made this change in hopes to grow our audience and bring attention to Strive Urban. Another change we made was spending less time on blog posts and more on social media posts. The reason for this is because from looking at our metrics we realized that our audience engages more on social platforms than our website. 

]]> 2021-11-30 04:38:31 UTC https://padlet.com/mallory_dickman/jek19s07ybt3oins/wish/1919579371 mallory_dickman https://padlet.com/mallory_dickman/jek19s07ybt3oins/wish/1919599249 Our team found Com 310 to be very rewarding at the end of the semester because we got to see our beginning visions come to life. We enjoyed learning and applying skills that will directly help our future careers. The most challenging part of this class was working on improving our metrics and increasing engagement. Starting a new brand is very challenging to gain large and loyal audience. If there was one thing our group would do differently it would be creating more personal TikTok videos that we as a group were doing things in the videos. We would do this because we believe it would make our social media platforms more personable and engaging.  

]]> 2021-11-30 04:57:09 UTC https://padlet.com/mallory_dickman/jek19s07ybt3oins/wish/1919599249 mallory_dickman https://padlet.com/mallory_dickman/jek19s07ybt3oins/wish/1921991767 This is an overview of our google analytics from campaign two. We still had a low amount of viewers but we did gain a few new ones since campaign one.]]> 2021-12-01 04:12:46 UTC https://padlet.com/mallory_dickman/jek19s07ybt3oins/wish/1921991767 mallory_dickman https://padlet.com/mallory_dickman/jek19s07ybt3oins/wish/1921994256 This is an overview of our TikTok metrics after our two campaigns. ]]> 2021-12-01 04:15:02 UTC https://padlet.com/mallory_dickman/jek19s07ybt3oins/wish/1921994256