https://padlet.com/julissawrites/je8p2388sadxq7fp Made with a bold sensibility en-us 2021-02-07 19:26:24 UTC 2025-09-24 12:34:14 UTC hello@padlet.com julissawrites https://padlet.com/julissawrites/je8p2388sadxq7fp/wish/1174251585 In the Pump commercial viewers watch as mindless people shop about in their deli. One man, who appears to be down and said, buys and drinks the Pump drink. The moment his mouth catches the drink upbeat music plays in the background as he and soon others in the store start to dance. While this all comes to an end, an onlooker of the man picks up a Pump drink for herself and is ready to buy it. This commercial stood out to me because I never really studied New Zealand commercials, and what stood out to me is that they got straight to the point with the object and main idea of the commercial. This commercial stood out to me as being a soft sell and it does not give viewers a lot of information on the product itself, but what the product can give them. This soft-sell commercial is working off of projecting the idea that this product could give consumers joy and happiness after drinking it. Soft sellties back to the end of the commercial when the woman picks up a pump drink for herself to buy. This ties back to the idea of commodity fetishism because of a good/object being able to give a person joy. The people in the commercial were as lifeless as the objects around them, however, the Pump drink was able to pump life back into them. Commodity fetishism is when these goods seem to have social lives and social beings leading people to be reduced to things while these things/goods are valued. This Pump drink is valued because of the short-term high it is able to give the drinker.
https://www.youtube.com/watch?v=wD8EqWpOI4Y]]> 2021-02-07 19:27:16 UTC https://padlet.com/julissawrites/je8p2388sadxq7fp/wish/1174251585 julissawrites https://padlet.com/julissawrites/je8p2388sadxq7fp/wish/1219316466 In this advertisement for the London School of Arts program in filmmaking, viewers can see all of the behind-the-scenes of what it takes to produce a film. Viewers watch characters (in other words behind the scenes workers) do about their days on the set. The music that is paired with the commercial allows there to be a fast paste to each shot that is being filmed. Each person that is shown is shown saying "this hasn’t gone well," which allows for the entire commercial to tie together. This simple line shows how in the film world when one thing goes wrong it ripple effects into the entire film crew. The commercial also highlights a lot of diversity when it comes to men and women and different races. I really enjoyed this because it shows that the film world is not only a world that white people can be a part of (since that is what we mostly see on TV) but people of all racial makeups. This commercial's target audience is a younger audience because of the chosen music, the young adults that are shown, the scenery, and the lighting. The camera movement also allows viewers to feel like they are in the same work environment as these characters with the rush to have everything in order. This advertisement grabs the attention of the younger viewers who may be interested in the film world and in being a part of it. It helps viewers feel the excitement and the rush that comes with being a part of this world, through the swift changes in scenery.
https://www.youtube.com/watch?v=cSO-qgFb36A

]]> 2021-02-19 16:00:07 UTC https://padlet.com/julissawrites/je8p2388sadxq7fp/wish/1219316466 julissawrites https://padlet.com/julissawrites/je8p2388sadxq7fp/wish/1219358455 Through this article, the CEO of Ben & Jerry's (Matthew McCarthy is the CEO of Ben & Jerry’s) is able to show that he is able to put his money where is mouth his by pushing the idea that the betterment of society is better than growing richer. McCarthy highlights"Events of the last year have shown that Americans’ expectations of corporate citizenship are changing rapidly. American consumers want companies to have a position on societal issues that includes tackling racism and advancing social justice." This highlights how the company is willing to move forward (as society moves forward) and change its ways in order to stay up to date with its consumers' needs and demands. By taking a stand in the BLM movement not only does Ben and Jerry show their consumers what their morals are, but they also show that they are willing to use their platform in order to make a change. McCarthy pushes for other companies to form alliances to stand against racial injustice. McCarthy speaks to his white counterparts by stating, "None of us living today owned slaves or created the legacy of our 400 years of racism. However, we are the only ones who can do anything about it. Recent events have shown us what ignoring our past means for our present." By him addressing his opposers argument shows that he understands people's reasoning from both side, however, everyone (including those in the 1% that holds social standing) must work together in order to right the wrongs of the country. Ben & Jerry's act addresses this leads way for other business leaders to take a stand on injustices. McCarthy calls on other brands' CEOs to follow the steps of Ben & Jerry to take a stand in supporting this bill being passed and use their platform to make a social change.
https://www.fastcompany.com/90606081/ben-jerrys-ceo-to-move-forward-america-must-be-honest-about-our-racist-past-and-fix-it]]> 2021-02-19 16:10:41 UTC https://padlet.com/julissawrites/je8p2388sadxq7fp/wish/1219358455 julissawrites https://padlet.com/julissawrites/je8p2388sadxq7fp/wish/1255625912 Through this article, Jelani Drew writes about the differences in Google's response to taking down comments for Robinhood compared to not taking down racist comments for Black-Owned businesses. Not only did these racist comments make these Black-Owned businesses look bad, but they also caused them to lose massive amounts of customers. This is a great example of modern commodity racism through the use of social media. Commodity racism is the transformation of a literary idea of racism becoming an object for the public, regardless of their literate or class status. The lack of action taken on Google's part highlights the belittlement of the black body, with not viewing it as valuable as Robinhood's social status (a company ran by white society). It is almost as if Google's actions of "[making] it easier for everyone to support Black businesses with its “search Black-owned near you” feature" was only done to benefit themselves and to allow others to know that they are "woke". However, they were able to benefit from the harm that Black-Owned businesses were receiving and instead of putting an end to the racist comments that were flying in, Google turned a blind eye.
https://www.fastcompany.com/90609196/google-black-history-month ]]> 2021-03-01 21:37:23 UTC https://padlet.com/julissawrites/je8p2388sadxq7fp/wish/1255625912 julissawrites https://padlet.com/julissawrites/je8p2388sadxq7fp/wish/1333034553 Through this article, John Glenday writes about M&C's acts towards making women feel safer while moving through society. This article is published on The Drum, which is a site known for publishing on several diverse trade magazines. One important idea that M&C targets are that women are not to blame for how they feel and that it is then man's job to help them feel safe. As the author puts it, "The campaign’s rules provide easy steps that men should be taking which will play a part in the wider battle of tackling male violence against women and girls.” This is a great idea in order to help build a safer community and a better sense of community among members. Saatchi uses its platform to bring more awareness to the violence that is inflicted on women, and ways to prevent this violence from happening. This movement allows male members of society to be more aware of how they move through society, and ways to help women feel more comfortable while doing so. This is an example of a public service advertisement that draws on an emotional appeal because it pushes the idea that once men are able to follow these golden rules, they will help to change how society is. Through this advertisement Saatchi proves themselves to be an agency that is trying to use their social standing to make a change in the world.

https://www.thedrum.com/news/2021/03/19/mc-saatchi-launches-good-guys-guide-help-women-feel-safer-the-streets]]> 2021-03-20 19:39:06 UTC https://padlet.com/julissawrites/je8p2388sadxq7fp/wish/1333034553 julissawrites https://padlet.com/julissawrites/je8p2388sadxq7fp/wish/1365930754 Through this article, Hamza Mudassir writes about the changes that the popular video game Roblox is doing in education. Mudassir pushes forward the idea that the educational system that we have today is outdated because it prepares students to work in factories. Readers are informed on the ways that teachers are using Roblox to their advantage with a learn-as-you-play approach, which has proven to be more engaging to students compared to the old fashion way and a Zoom session. Roblox has used this to their advantage because now they have "leaned into education and lists over 300 partner educational institutions on its website." Shown through the educational impact that Roblox now has readers are able to learn how game brands (that parents and teachers normally deem as being too distracting to students) are now starting to market themselves as being a helpful aspect in a child's learning. Through doing this they are able to target a new target population and have more partnerships in a new area, which is education.



]]> 2021-03-29 22:03:18 UTC https://padlet.com/julissawrites/je8p2388sadxq7fp/wish/1365930754 julissawrites https://padlet.com/julissawrites/je8p2388sadxq7fp/wish/1471115036 Through this article, Ella Kidron is addressing the issue of "Period Poverty" and steps to help improve the financial burden that women are facing due to their periods. This article is published on The World Economic Forum website, a site that is known for addressing economic social issues impacting race, gender, etc. This article stood out to me due to the fact of how expensive feminine hygiene products are. This makes no sense due to women not having control over something as natural as how to female body works, yet the economy still finds a way to profit off of it. This is similar to the idea of Monkey Brand, due to women being viewed as less than in society. This is because Monkey Branding is a symbol of othering a group of people, like women, people of color, or class. This article pushes back on this othering that women face in society and what stood out to me the most was the examples of countries that are trying to aid in decreasing the impacts of "Period Poverty."]]> 2021-04-28 20:59:30 UTC https://padlet.com/julissawrites/je8p2388sadxq7fp/wish/1471115036 julissawrites https://padlet.com/julissawrites/je8p2388sadxq7fp/wish/1471177508 This article stood out to me because of the rise of the BLM movement that we have seen since March of 2020. Ever since COVID people have been made more aware of the issues that black Americans go through, and because of that people like Tucker Carlson are called out on racist comments that he has made. This article was posted on Fast Company, a site known for publishing articles on making commentary on things that are said on the news, in this case Fox News. The comments that Tucker Carlson made on the black community could tie back to Vince Cullers's Ad of Black is Beautiful. At the bottom of this ad it states, "white lies" this can tie back to the comments that Carlson made towards BLM and the protest that were happening due to BLM. Members of Fox News are known for spreading "white lies" and siding with racist values, which is why I was drawn to this article calling them out on it.]]> 2021-04-28 21:23:59 UTC https://padlet.com/julissawrites/je8p2388sadxq7fp/wish/1471177508 julissawrites https://padlet.com/julissawrites/je8p2388sadxq7fp/wish/1471182080 This article stood out to me due to there being a call of action of increasing black home-owning. Black home-owning was an issue that has been on a rise in America, but can be highly seen during the fifties. During this time companies were pushing forward the idea that in order to have the American dream, Americans must be home owners. Capitalism pushed forward the idea that purchasing things was a patriotic duty. This is really highlighted during the Kitchen Debates with the USSR driven by communism, and the United States, driven by capitalism., trying to out shine each other. The United States developed the idea of the American Dream, which became a political effort during the cold war. Due to there being a push for more Americans being home owners the government allowed for there to be special federal loans given out and more tax breaks, however this was only given to the white population. This ripple effects into today's society with there being a cycle of poverty in the black community (because of the lack of inter-generational wealth ) and with the lack of home ownership. This organization is trying to make special programs that aids in buying homes and break away from the racist barriers that Black families face. They are also planning on teaching families how to pass their homes to the next generation as well as forming a saving plan. This stood out to me because it is addressing all of the issues that were expanded during the fifties to the Black population.]]> 2021-04-28 21:25:22 UTC https://padlet.com/julissawrites/je8p2388sadxq7fp/wish/1471182080 julissawrites https://padlet.com/julissawrites/je8p2388sadxq7fp/wish/1471274498 This article stood out to me because of the impacts that Baby Yoda had on Star Wars. The world was taken by storm with appearance of Baby Yoda and his cuteness. His cuteness allowed for an increase of Star Wars Merchandise, Social Media Influence, and Viewers on Disney+. Thomas Hitchen brings his viewers attention to the fact that we can not get away from Baby Yoda memes. Viewers are drawn from the innocence that comes from Baby Yoda's cuteness. Viewers find it cute how weak a baby is and the funny acts that it does (shown in the memes). Through using the aesthetics of cuteness directors (and Disney+) was able to grab the attention of all on lookers from people who were interested in the Star Wars series, to people who were just watching for Baby Yoda.

]]> 2021-04-28 22:09:12 UTC https://padlet.com/julissawrites/je8p2388sadxq7fp/wish/1471274498 julissawrites https://padlet.com/julissawrites/je8p2388sadxq7fp/wish/1480437573 This article stood out to me because of some of the racist ads that Dove itself had made in the past, and how they are now trying to redeem theirselves through making a social impact. Fast Company contains a large amount of articles that are based on addressing race in all areas of society from the news, brands, and to fashion. Since the Victorian era people have been obsessed with the idea of being clean, and cleanliness started to tie back to the idea of whiteness. Pears soap was able to profit off of this idea through making their ad's support the idea of European's first contact with native populations. This was the belief that these native populations were living savage lives until the white man "saved them." We seen this ripple effect into modern day society with the 2012 and 2017 racist Dove ads. These ads display a black person slowly transforming into a white people after using a Dove product. This pushes forward the idea that black people are dirty and must strive to become white. Through the act of paying to have more diverse faces, Dove is showing that they are a company that is able to grow past their racist remarks and give back to the community that they had effected. Dove also proves to understand the lack of diversity that is in the advertising business (when it comes to picking models. This ties back the the idea of culture jamming (and the topic that me and my group had focused on). A lot of brands rather have white faces in their ads and edit them to look darker, instead of picking a person of color. This was shown in the H&M ad with the white model who was overly tanned, wearing a bright pink bikini. Although as a society we have a long way to go when it comes to accepting diversity, Dove proves to be the brand that is willing to take steps towards that progress. ]]> 2021-05-01 03:32:37 UTC https://padlet.com/julissawrites/je8p2388sadxq7fp/wish/1480437573