7-2 Vocab Menu by Brayden Bolinger

Brand Strategy

braydenbolinger — 2024-04-09 13:09:10 UTC

The holistic approach behind how a brand builds identification and favorability with customers and potential customers.

Brand Name

braydenbolinger — 2024-04-09 13:10:07 UTC

A name applied by a manufacturer or organization to a particular product or service.

Trade Name

braydenbolinger — 2024-04-09 13:10:58 UTC

A name or mark that is used by a person to identify that person's business or vocation and that may also be used as a trademark or service mark.

Brand Identity

braydenbolinger — 2024-04-09 13:12:15 UTC

The visible elements of a brand, such as color, design, and logo that identify and distinguish the brand in consumers' minds.

Brand Promise

braydenbolinger — 2024-04-09 13:13:05 UTC

A value or experience a company's customers can expect to receive every single time they interact with that company.

Brand Extension

braydenbolinger — 2024-04-09 13:14:17 UTC

The introduction of a new product that relies on the name and reputation of an established product.

Brand Mark

braydenbolinger — 2024-04-09 13:15:04 UTC

A symbol, mark, or image representing a brand that helps instantly identify a specific company.

Trade Character

braydenbolinger — 2024-04-09 13:15:54 UTC

A representation of a person, animal, or other being that is personified and used to identify a company, brand, or product.

Trademark

braydenbolinger — 2024-04-09 13:16:42 UTC

A mark that is used by a manufacturer or merchant to identify the origin or ownership of goods and to distinguish them from others and the use of which is protected by law.

Logo

braydenbolinger — 2024-04-09 13:17:25 UTC

A graphic representation or symbol of a company name, trademark, abbreviation, etc., often uniquely designed for ready recognition.

Slogan

braydenbolinger — 2024-04-09 13:18:07 UTC

A short and striking or memorable phrase used in advertising.