As we can see from this graph, the most favoured place to purchase music in Leicester is HMV. This is unsurprising considering that it is a popular high street chain. Following HMV in popularity is Leicester market which holds various record stalls. Although this may mean a certain level of competition, I believe that this does not pose a problem to my business as every record store is different. This means that the healthy level of buyers shopping in the market are likely to browse my stock as they will already be shopping for records. Following from Leicester market is Rockaboom, followed by other stores. 

Question 13 is an important question that I needed in my question
which asks about what regular service they get. This is because by knowing
which service is the most popular among my target market shows what I should
regularly expect and helps me know what to keep in stock. For this question,
the two most popular services were a trim and roots/colour. 52% answered trim
and 36% for root touch ups or colour. This results shows that I will have to
keep a stock of dyes as regular customers build up and also, in order to make
reach my aim of making the calculated profit at the end of 12 months, I will
have to set a price for the popular service prices according to that as it will
be where a lot of my revenue will come from. In addition, to stand out from the
rest from other similar businesses, I have to be reasonable and give the
quality.

The suggestions I got from customers were to include alcohol drinks, however I would not be able to do this as my target market is students which include teenagers and young adults so this would not be appropriate. Some suggested I should have a variety of drink which I will be doing, for example I will also be adding smoothies and other drinks to the drink menu. One person said I should have security outside the bar, which I will do as the business grows. I will mainly have the security in the evening as this way people will feel safe to come later in the day. There were some concerns about the location of the bar as it is hard for some people to get to distance because of the long distance, taking this into consideration I would not change the bar location, however I would expand my business in the future and have a bar located to somewhere closer, so that customers do not have to travel a long way to come to the bar. One person gave the idea of having a side dish with the drinks, this was considered and I will sell snacks and drinks separately so that they can have a side dish with drinks if they wanted but don’t have to.

The results I got from my Questionnaire tell me that people
are willing to pay £10 or more for each service I offer. I found people would
have their windows cleaned weekly, their carpets cleaned Quarterly, their
gutters cleaned Quarterly, and there drive way cleaned yearly. It also tells me that people would pay extra
for a better service so I will have to make sure I provide excellent quality
service to all my customers. I also found that people who have facebook would
like and share my page, also on the facebook page customers can rate my service
and also write reviews which will reinsure people that I provide top quality
service which will hopefully increase my customer numbers. Finally I found that
most people think TV adverts and business cards are the best for of
advertisements, however due to TV adverts being too expensive I will be using
business cards to advertise my business.

This bar chart illustrates that the just over half (52%) of the target market buy cookies weekly from a cookie outlet. This could be down to the fact that packs of cookies can be bought from supermarkets for nearly the total price of one cookie from a cookie outlet and cookies are addictive so a lot of people tend to eat more than one at a time. This could be the reason why 3% never buy cookies from a cookie outlet. Although some people may buy the odd cookie from a business similar to mine as a treat if this is the case. However it’s more convenient to buy from shops that solely sell cookies whilst people are shopping in the Leicester retail area. Additionally the reason behind the daily amount being 6% is probably because people don’t shop every day in the week in the retail area. But contradicting this point there are workers that work full time in the area near to my business premises. To attempt to increase the daily total of sales “The Cookie Bar” could have cookies of the day and this could even be a unique selling point for the new business. Furthermore the hardly ever percentage is 11% and this could be of an issue because healthy living is a trend nowadays and more and more people are concerned about their weight and health, which has a negative effect on my cookie business as it contradicts the fact of being fully healthy due to the fact that cookies contain quite a lot of sugar and fat.

Question 4 can help understand whether my business is in a market that is growing for shirking overall, from the data we can see that two third of people are more likely to make a purchase. This can help me went I plan for how much sweets should be made as I know that two third of the people that I asked are more lily to make a purchase. This also helps me when I plan for promotions as the one third of the sample may than decide that they are going to make purchases with my company in the future. I am also able to assess if I can achieve y aim of getting 3,600 orders in the first year or 300 a month as the marketing is in a period on growth and expansion this aim being achieved is looking more likely with this evidence.

I am aiming to have a store for my business after 2 years and this is because I want to get the right customer retention and then have a secure base where I can sell as many products without any restrictions because with a stall I do not have as much flexibility for example those who want to do a full day cleanse have to order my products online and wait the next day to collect them whereas when I have a store I can make them and people can walk in and choose as many as they want to they can buy recipe books and many other health items I will be selling at the time. To make sure I get enough money for the store I have decided to set up an online store which people can order their juices and collect them at the stall so I wanted to know whether or not my target market would buy my product on an online store and 50% of the people said Yes they would which means that I can go ahead and do my online store. This confirms to me that I will definitely need a key worker to help me with the online orders. The online store will also mean that it is realistic for me to get a £16,000 profit because I will have two sources of cash flow.

Each of my questions asked in my questionnaire has a graph made to
represent the statistics showing how many people answered which part of that
particular question. Questions 1-4 were asked to find out about my operations
and how I would like to run my business. Asking these types of questions was important
because, for example, question 3 asked about the location on where people would
like to have my business. If this question was not provided in the
questionnaire, then I wouldn’t have a clue as to where I would intend to place
my service. Also, question 4 answers were helpful as I mentioned a few of USP’s
and most responses were positive so I know that my USP's are useful, this also
helps me with my operations and how I want my business to be run.

I initially aimed for a sample size between 25 and 35 and  in order to gain a response  that I would be satisfied with I decided to hand out 45 questionnaires, in total I gained 28 replies therefore comfortably hitting my target for responses. Although I would have liked more responses I believe that 28 responses are enough to get a strong source of data on which to make some crucial decisions.  The reasoning behind choosing the sample size I did was because expected a lot of people not to complete the questionnaire and therefor I needed to hand out a lot more questionnaires than I needed as I was not offering an incentive to anyone who returned the questionnaire I believed that I would be getting roughly 55% of people returning the questionnaire. This left me within the boundaries that I set myself to for a strong sample size that turned out to be 28 questionnaires. I also decided that I needed to choose a place with a high footfall that would also give me an equal chance of getting a representative sample, because of this I decided to hand out my questioners in the city centre and only give them to every 10^th person that passed me, this meant that there could be no biased on my part to who I am giving the questionnaire to and therefore would give me a better set of results. From looking at my tally chart that was made in order to review my results I can confidently say that my questionnaire showed a good range of results and therefore I am very confident that my primary market research was successful and therefore it can be used as a valuable resource when making important decisions.

As you can clearly see from the graph above, apple and mango is the most popular smoothie choice, and strawberry and banana is the least popular. This means I will have to be prepared to sell more of the apple and mango by buying more of the ingredients needed to make the product. I will also need to be careful with the quantity of strawberries and bananas I buy as if they are not used then the fruit will go off and it will be wasted.

The suggestions I received from the
questions that were asked were in the future the bar should think of expanding.
Some people said that I should open a bar in Leicester and others suggested
that I should make it mobile. Others commented on how the bar would look and
suggested that I should have sofas and tables at the bar. The only negative
response that I received was that the bar might be too far for some to travel.

In conclusion from my research the key
things I have learnt that my business is in a good place and I have a good
variety of drinks to be sold at the bar. I have also learnt that I should not
only have drinks at the bar I should also have snacks. The actions that I will
be taking on the suggestions that I have received is that if I make a profit I
will think of expanding to a location a bit more nearer to Leicester and I will
have snacks at the bar. Also the furniture will be upgraded to sofas and tables
instead of having bar stools and high top tables.

=]

For price a surprising amount of participants picked the most expensive option being ‘between £4.55 and £5.50’ being 22% and only 26% choosing the cheapest option which was ‘between £2.50 and £3’ but the highest rate was 28% choosing the middle pricing of ‘between £3.10 and £3.75’ which could suggest that people do not want to pay an extortionate price for their dessert but also the cheapest option could reflect on poor quality so the customers therefore, want a service that is good value for money, such as good looking quality waffles with their choice of topping or not at an affordable price.