Case Study 1: Under Armour by Shamim https://padlet.com/mae636/UABM2B 5W1H en-us 2016-12-05 02:04:41 UTC 2016-12-05 02:47:43 UTC hello@padlet.com https://padlet-assets.s3.amazonaws.com/icons/Lightdecrease.png 1131119961 Teo Yu Kuang https://padlet.com/mae636/UABM2B/wish/141643662
Competitors: Nike,Addidas,SportsHill, Columbia Sportswear
Products they sell: Apparel Clothing,Footwear,Sport Accessories,Licesed products
Problem they faced: Lack of proprietary products rights, concetrated domestic sales, too much depends on a few third party supplier, oil prices, 
Industry: Sport Apparel 


]]> 2016-12-05 02:18:41 UTC https://padlet.com/mae636/UABM2B/wish/141643662 1141124032 Yasmin Yazid https://padlet.com/mae636/UABM2B/wish/141643672 What: Under Armour focused on sports apparel. Their product range includes apparel accessories, footwear and recently introduced, digital fitness platforms.

Where : Worldwide. Headquarters in US ( Baltimore,Maryland) European (Netherlands) and support offices in HK and Guangzhou, China. Company store US, Europe,Japan, Canada, S. Africa, Australia and NZ.

When: Founded in 1996 by CEO, Kevin Plank. 

Who : Nike and Adidas

How : 
-Differentiates itself from other athletic apparel companies by using synthetic material in producing its clothing.
 - increasing fashion focus is aligned with its strategy to stay ahead of the competition and emphasize that performance.
-A new line of shirts and shorts using coldblack technology and infrared rays to prevent the wearer from getting hot.











]]> 2016-12-05 02:18:52 UTC https://padlet.com/mae636/UABM2B/wish/141643672 https://padlet.com/mae636/UABM2B/wish/141644079 What: apparel, footwear, equipment, accesories, licensed products

Why: Even as a kid, Kevin Plank had a passion for sports and the spirit of an entrepreneur. So it makes sense that he was just a college student-athletes when he was struck with the idea that would eventually lauch Under Armour and change the way atheletes around the world dress forever.

When: 1990s

Who: Customer include Cabela's, the Army and Air Force Exchange, Dick's Sporting Good, and the Sports Authority
Competitors NIKE,ADIDAS

Where: Product distribute world wide

How: 
1. Creating a diverse product line
2. Entering into outfitting agreements with a variety of collegiate and professional sport teams
3. Sponsoring an assortment of collegiate and professional sports events
4. Selling Under Armour products directly to team equipment managers and to individual athletes

]]> 2016-12-05 02:24:06 UTC https://padlet.com/mae636/UABM2B/wish/141644079 Zana https://padlet.com/mae636/UABM2B/wish/141644229 When: 1996 as KP Sports 
            2005 change to Under Armour
Strategy: penetrates the markets outside North America
Who: kevin plank
What: sport apparel - synthetic textile design which enabled sweat to be "wicked away" during high level of physical activity
Why: to keep athletes cool, dry and light throughtout the course of a game, practice or workout
Where: ]]> 2016-12-05 02:26:29 UTC https://padlet.com/mae636/UABM2B/wish/141644229 Najri power https://padlet.com/mae636/UABM2B/wish/141644672 what - sports apparel and sportswear
where - their started in US, product distributions world wide
when - established 1996 (late 1990`s)
who - Kevin Plank
why - wanted to make superior t-shirts for athletes
how - make advance features t-shirts.
    - ]]> 2016-12-05 02:32:57 UTC https://padlet.com/mae636/UABM2B/wish/141644672