NEXT Assignment by Yichun Wu https://padlet.com/027703/jbsjvgh4w44w fighting~ en-us 2019-01-10 15:35:16 UTC 2019-01-20 20:44:55 UTC hello@padlet.com https://padlet-assets.s3.amazonaws.com/icons/Doubleheart.png What we can do now 027703 https://padlet.com/027703/jbsjvgh4w44w/wish/319351181 Introduction
  • Background Information (history, business issues, news, future directions, changes they are making etc.)
  • Concept, Brand DNA, Current campaigns
  • Mission Statement & Focus
  • SWOT 
  • Company’s Pricing
  • Channels of Sales (website, IG)
  • Positioning Map (Pricing, Fashionability etc.)
  • Competitors (+ justification)
  • Overview Financials (e.g. from report, news)
  • Target Market

Before Visiting stores
  • Know the highlighted above
  • Look at online website (mood & tone, style, offerings, messages)
  • Look at Next’s Channels of Sales

SS2019 Trend Analysis
  • Fashionability (compared to SS19 trends)


]]> 2019-01-10 17:06:27 UTC https://padlet.com/027703/jbsjvgh4w44w/wish/319351181 Assignment 027703 https://padlet.com/027703/jbsjvgh4w44w/wish/319352880 For week2 - supply chain
Research a country and what they produce
Consider raw material supply
Wage costs
Timing
Uniqueness

For week3
1.Teamwork paper
2.Strategic objective
< what: womenswear
<when: to stores, OTB splits
3.comp shop, SWOT, conduct customer observation and begin on customer survey and store staff interviews.
4.mission statement & current performance of NEXT

For week4 - Formative accessment
Introduction for Next
Choice of category - menswear or womenswear
Justification for range focus - refer to Edited, identified consumer, SWOT of Next's current range]]> 2019-01-10 17:09:08 UTC https://padlet.com/027703/jbsjvgh4w44w/wish/319352880 Question and disadvantage 027703 https://padlet.com/027703/jbsjvgh4w44w/wish/319941460 Q: Executive Summary & Conclusion

]]> 2019-01-12 12:23:44 UTC https://padlet.com/027703/jbsjvgh4w44w/wish/319941460 027703 https://padlet.com/027703/jbsjvgh4w44w/wish/319942358 For research for SS 2018:
Official website
Social media
Edited

style(color, pattern), category, pricing, best seller, country label,

]]> 2019-01-12 12:40:52 UTC https://padlet.com/027703/jbsjvgh4w44w/wish/319942358 Task Distribution 027703 https://padlet.com/027703/jbsjvgh4w44w/wish/319949808 Period for EDITED:
SS: 1st Mar - 30th June
AW: 1st Oct - 31st Jan
 
MIMI: Consumer (in-store & social media & edited),pen portraits , campaign , promo, activities
Michelle & Nat: current range plan(EDITED)
> Nat: 
1. Obj = Competitor Analysis 
2. Find Opportunities of last year range plan for the brand 
3. Analyze Annual report & MACRO Factors for SWOT
1. Obj.: Competitor Analysis: (SS19, SS18)  Pricing, Category Mix, Trends
2. Obj: (SS18) Trends, Category Mix, Color, Prints
3. Annual Report, Sustainability Report vs. MACRO Factors

> Michelle: 
1. (SS19, AW18) WGSN Trends, Colors, Prints
2. SWOT draft analysis
3. Brexit report analysis & part of KPI element analysis (details divided tmr?)



Info of Next - done
Marketing & 
Visual Merchandising
Trend]]> 2019-01-12 14:38:45 UTC https://padlet.com/027703/jbsjvgh4w44w/wish/319949808