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      <pubDate>2016-09-13 14:56:02 UTC</pubDate>
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         <pubDate>2016-09-13 14:59:22 UTC</pubDate>
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         <description><![CDATA[<div>In 1999 ExCeL London took advantage of a gap in the event industry market where the hosting of large expos and conferences had lacked professional pratice throughout the 90s. Undertaking a massive development of a brownfield site in East London, the opportunity existed to create a new destination where attendees to events came for more than the expo they were attending and where the general public would find greta food and drink and activiies outsdie what the venue itself offered. A visionary approach, the developers new that the East London corridor was soon to open up as the heart of London's regeneration and they established themselves not only as a premier event venue in Europe but also as an attractive destination for people to visit for leisure and tourism. </div>]]></description>
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