How Do You Use the AUT Report by Maria Theresa Pagdanganan https://padlet.com/tvprebisco/jabny2x7ls3x4yya For business decision-making en-us 2021-08-23 10:55:06 UTC 2021-09-10 06:38:18 UTC hello@padlet.com shairaserajose https://padlet.com/tvprebisco/jabny2x7ls3x4yya/wish/1697915653 We use it to identify the correct target market for our new products based on existing brands. Also used to monitor brand performance as basis for activities moving forward. ]]> 2021-08-26 06:22:13 UTC https://padlet.com/tvprebisco/jabny2x7ls3x4yya/wish/1697915653 setting target market for npd joandecena https://padlet.com/tvprebisco/jabny2x7ls3x4yya/wish/1697916360 2021-08-26 06:22:38 UTC https://padlet.com/tvprebisco/jabny2x7ls3x4yya/wish/1697916360 To monitor per SEC reading of the brands/competitors for awareness, BUMO, p4wks, etc janetimbengan https://padlet.com/tvprebisco/jabny2x7ls3x4yya/wish/1697916574 2021-08-26 06:22:46 UTC https://padlet.com/tvprebisco/jabny2x7ls3x4yya/wish/1697916574 To check where we are lacking (Awareness or usage...) and make appropriate decisions to address that problem. znznzn00332255 https://padlet.com/tvprebisco/jabny2x7ls3x4yya/wish/1697916784
.]]> 2021-08-26 06:22:53 UTC https://padlet.com/tvprebisco/jabny2x7ls3x4yya/wish/1697916784 monitor brand health and validate if we are targeting the right target market https://padlet.com/tvprebisco/jabny2x7ls3x4yya/wish/1697916808 2021-08-26 06:22:54 UTC https://padlet.com/tvprebisco/jabny2x7ls3x4yya/wish/1697916808 piece the story together behind with what's happening with our business performance stefanoandreisoriano https://padlet.com/tvprebisco/jabny2x7ls3x4yya/wish/1697917211 2021-08-26 06:23:09 UTC https://padlet.com/tvprebisco/jabny2x7ls3x4yya/wish/1697917211 To develop the right marketing mix that can effectively target our intended users gprbautista https://padlet.com/tvprebisco/jabny2x7ls3x4yya/wish/1697917433 2021-08-26 06:23:18 UTC https://padlet.com/tvprebisco/jabny2x7ls3x4yya/wish/1697917433 To gauge consumer affinity towards my brand relative to my competitor; and gain relevant insights to help us formulate actions and activities -> ex. area specific activations, placement in higher-end SMKTs, etc. slfsolis https://padlet.com/tvprebisco/jabny2x7ls3x4yya/wish/1697917541 2021-08-26 06:23:21 UTC https://padlet.com/tvprebisco/jabny2x7ls3x4yya/wish/1697917541 :) rmpg0410 https://padlet.com/tvprebisco/jabny2x7ls3x4yya/wish/1697917868 to track brand health :)]]> 2021-08-26 06:23:31 UTC https://padlet.com/tvprebisco/jabny2x7ls3x4yya/wish/1697917868 roxannecontreras https://padlet.com/tvprebisco/jabny2x7ls3x4yya/wish/1697921338 to validate/ support quant study/ market share performance of the brands and be able to tell a complete story of what's happening in the market]]> 2021-08-26 06:25:14 UTC https://padlet.com/tvprebisco/jabny2x7ls3x4yya/wish/1697921338 to see whether a campaign worked in getting the right target market to know, try, and be loyal to the brand slfsolis https://padlet.com/tvprebisco/jabny2x7ls3x4yya/wish/1697923158 2021-08-26 06:26:10 UTC https://padlet.com/tvprebisco/jabny2x7ls3x4yya/wish/1697923158 Monitor brand health like awareness: help in deciding if we need to increase media weights. darwynsomera https://padlet.com/tvprebisco/jabny2x7ls3x4yya/wish/1697923393 2021-08-26 06:26:18 UTC https://padlet.com/tvprebisco/jabny2x7ls3x4yya/wish/1697923393 Increase in P4W consumption helps me see if the advertising and/or in-store promo that I ran for that period was effective gprbautista https://padlet.com/tvprebisco/jabny2x7ls3x4yya/wish/1697926459 2021-08-26 06:28:00 UTC https://padlet.com/tvprebisco/jabny2x7ls3x4yya/wish/1697926459 Review imagery data to check if our communication materials resonate to consumers overtime darwynsomera https://padlet.com/tvprebisco/jabny2x7ls3x4yya/wish/1697928577 2021-08-26 06:29:03 UTC https://padlet.com/tvprebisco/jabny2x7ls3x4yya/wish/1697928577 josephnoelghamoy https://padlet.com/tvprebisco/jabny2x7ls3x4yya/wish/1706439787 To be targeted and deliberate in pinpointing consumer segments; to see the effect of our efforts relative to brand health]]> 2021-08-31 06:17:05 UTC https://padlet.com/tvprebisco/jabny2x7ls3x4yya/wish/1706439787 jmalerma https://padlet.com/tvprebisco/jabny2x7ls3x4yya/wish/1706442235 To identify who the consumers of our brands are, how they view our brands, and possible opportunities based on the demographics especially for NPDs.]]> 2021-08-31 06:18:26 UTC https://padlet.com/tvprebisco/jabny2x7ls3x4yya/wish/1706442235 josephnoelghamoy https://padlet.com/tvprebisco/jabny2x7ls3x4yya/wish/1706442345 to check if competition is "creeping in" in the minds of our consumers]]> 2021-08-31 06:18:29 UTC https://padlet.com/tvprebisco/jabny2x7ls3x4yya/wish/1706442345 annapatdespojo https://padlet.com/tvprebisco/jabny2x7ls3x4yya/wish/1706442621 To better understand the category & brands' current consumers and if the strategies we are implementing are still aligned with how consumers consume our brand/s]]> 2021-08-31 06:18:39 UTC https://padlet.com/tvprebisco/jabny2x7ls3x4yya/wish/1706442621 lordrebueno https://padlet.com/tvprebisco/jabny2x7ls3x4yya/wish/1706442796 Check consumption growth for our brands and check preference in brands for our segments.]]> 2021-08-31 06:18:43 UTC https://padlet.com/tvprebisco/jabny2x7ls3x4yya/wish/1706442796 ninagranada https://padlet.com/tvprebisco/jabny2x7ls3x4yya/wish/1706443187 Monitor brand health and awareness of brands. This also assists whether consumers are still consuming the subsegment/products. Moreover, it gives an idea who consumes our products and competitor products. 

Given the latest AUT report, it allowed us to know when people are consuming certain brands or subsegment.]]> 2021-08-31 06:18:57 UTC https://padlet.com/tvprebisco/jabny2x7ls3x4yya/wish/1706443187 To gauge what's actually happening in the market/brand, and address the issues candicelimrebisco https://padlet.com/tvprebisco/jabny2x7ls3x4yya/wish/1706443493 2021-08-31 06:19:08 UTC https://padlet.com/tvprebisco/jabny2x7ls3x4yya/wish/1706443493 carlosalud27 https://padlet.com/tvprebisco/jabny2x7ls3x4yya/wish/1706444521 To compare and contrast our brands and its competitors based consumer demographic profile, awareness and usage levels]]> 2021-08-31 06:19:43 UTC https://padlet.com/tvprebisco/jabny2x7ls3x4yya/wish/1706444521 1. To determine areas where brand is lacking (is it an awareness issue, is it a trial issue) 2. To see if activities had an impact on brand health (assuming airing coincides with AUT Run) 3. To see our awareness and usage scores and correlate this with market share--whether the numbers make sense or not 4. To check if we are able to successfully talk to out target market based on plans or if we are tapping another set of consumers all together ladyluzanocruz https://padlet.com/tvprebisco/jabny2x7ls3x4yya/wish/1706447187 2021-08-31 06:21:04 UTC https://padlet.com/tvprebisco/jabny2x7ls3x4yya/wish/1706447187 annapatdespojo https://padlet.com/tvprebisco/jabny2x7ls3x4yya/wish/1706447594 To see if there's any opportunity that Rebisco can tap into - especially if there no players yet in that segment/subsegment]]> 2021-08-31 06:21:18 UTC https://padlet.com/tvprebisco/jabny2x7ls3x4yya/wish/1706447594 cvcfernandez https://padlet.com/tvprebisco/jabny2x7ls3x4yya/wish/1730199499 To track brand health metrics.
Pin point specific areas, segment (age and SEC) with issues or opportunities

Using this, we can also determine action plans needed for the brand (e.g. awareness drive, trial, or conversion)]]> 2021-09-10 06:21:54 UTC https://padlet.com/tvprebisco/jabny2x7ls3x4yya/wish/1730199499 christineticatic https://padlet.com/tvprebisco/jabny2x7ls3x4yya/wish/1730202436 We use it as a support for building story for the brand and serves as jump off point for future direction.]]> 2021-09-10 06:23:47 UTC https://padlet.com/tvprebisco/jabny2x7ls3x4yya/wish/1730202436 To track the expansion of the business to new market segments. See if we are retaining our core market and growing their consumption. celinasocco https://padlet.com/tvprebisco/jabny2x7ls3x4yya/wish/1730202978 2021-09-10 06:24:11 UTC https://padlet.com/tvprebisco/jabny2x7ls3x4yya/wish/1730202978 jadenaval04 https://padlet.com/tvprebisco/jabny2x7ls3x4yya/wish/1730203646 to assess BHI of brands -- where we are now and what areas we should improve on. through this, we can devise the appropriate strategies/plans.
*to measure the same vs target competitors

to assess impact of implemented consumer programs - effectiveness/areas for improvement]]> 2021-09-10 06:24:34 UTC https://padlet.com/tvprebisco/jabny2x7ls3x4yya/wish/1730203646 To seek measurable sources of growth for the brands (opportunities to grow) and develop communication strategies around it celinasocco https://padlet.com/tvprebisco/jabny2x7ls3x4yya/wish/1730205147 2021-09-10 06:25:35 UTC https://padlet.com/tvprebisco/jabny2x7ls3x4yya/wish/1730205147 https://padlet.com/tvprebisco/jabny2x7ls3x4yya/wish/1730205372 To gauge effect of brand activities to BHI
Determine white spaces and opportunities for brand to grow]]> 2021-09-10 06:25:45 UTC https://padlet.com/tvprebisco/jabny2x7ls3x4yya/wish/1730205372 bettinaabadsantos https://padlet.com/tvprebisco/jabny2x7ls3x4yya/wish/1730205805 1) Tracking brand awareness, trial, and eatership to determine the brand health vs. competitor - if it is below our target number, we would craft programs to improve these KPIs.
2) To see who is eating our product (age/SEC) and where (area) - to see if we need to grow our presence and trial in specific areas, and to know the profile of the market eating our product so we know how to communicate with them.
3) To track the attributes associated with the product - to see if consumers are accepting/absorbing the communications we do about the brand image and product benefits.
4) If there is an AUT special report: to statistically benchmark brand's performance versus direct competitor by checking their attribute rating, awareness/trial ratings, etc. side-by-side.]]> 2021-09-10 06:26:02 UTC https://padlet.com/tvprebisco/jabny2x7ls3x4yya/wish/1730205805 To gauge consumer affinity and brand love tagarenolie https://padlet.com/tvprebisco/jabny2x7ls3x4yya/wish/1730207451 2021-09-10 06:27:01 UTC https://padlet.com/tvprebisco/jabny2x7ls3x4yya/wish/1730207451 https://padlet.com/tvprebisco/jabny2x7ls3x4yya/wish/1730211792 To gauge effect of brand activities to BHI
To determine white spaces and opportunities for expansion]]> 2021-09-10 06:29:27 UTC https://padlet.com/tvprebisco/jabny2x7ls3x4yya/wish/1730211792