Bd3 home population is 530 which are in that area.

We charge £15 per garden, times that by number of home

15*530= 7500 this is our TAM

We have divided 530 home between 3 landscaper including our company so

530 divided by 3 = 176 home per company

So now multiply our customers with our price

176 * 15= 2640

This will be our Sam per 4 weeks company earnings

Target person: homeowner in ls21

Pricing: 22£ per hour or 121£ daily basis, which brings a minimum of £605 per week or £2420 per month

SAM

As a startup we will start with 2 houses per week. Which is £242 per week or £968 per month

Some factors to consider: the state, size and locations of the gardens

20 gardens a month

Number of customers 240 x price £175

= Annual Turnover £42,000

The factors that need to be addressed:

1. The weather

2. Size of garden

3. Period/time of year

SOM

Competitors may take 30% of the customers and leave our company with 168 customers

168x£175= 29,400 annual turnover