Caffe Nero by https://padlet.com/ceylincolak2/j7f21d9rhl9h en-us 2018-11-11 19:17:05 UTC 2024-10-16 15:25:51 UTC hello@padlet.com ceylincolak2 https://padlet.com/ceylincolak2/j7f21d9rhl9h/wish/303029804 2018-11-11 19:18:47 UTC https://padlet.com/ceylincolak2/j7f21d9rhl9h/wish/303029804 UK Coffee Chain Sales Market constituted of 4000+ coffee shops in 2016 ceylincolak2 https://padlet.com/ceylincolak2/j7f21d9rhl9h/wish/303029881 2018-11-11 19:19:12 UTC https://padlet.com/ceylincolak2/j7f21d9rhl9h/wish/303029881 It took 8 years for it double in size from 2008 to 2016. We expect the rate of growth to increase therefore market grows quite fast ceylincolak2 https://padlet.com/ceylincolak2/j7f21d9rhl9h/wish/303029972 2018-11-11 19:19:49 UTC https://padlet.com/ceylincolak2/j7f21d9rhl9h/wish/303029972 ceylincolak2 https://padlet.com/ceylincolak2/j7f21d9rhl9h/wish/303031216 2018-11-11 19:28:18 UTC https://padlet.com/ceylincolak2/j7f21d9rhl9h/wish/303031216 Oligopolistic structure of the industry can be observed from the graph ceylincolak2 https://padlet.com/ceylincolak2/j7f21d9rhl9h/wish/303031886 2018-11-11 19:32:07 UTC https://padlet.com/ceylincolak2/j7f21d9rhl9h/wish/303031886 Main determinant of profit will be the volume of customers ceylincolak2 https://padlet.com/ceylincolak2/j7f21d9rhl9h/wish/303032308 2018-11-11 19:34:49 UTC https://padlet.com/ceylincolak2/j7f21d9rhl9h/wish/303032308 Two channels are important in bringing in customers ceylincolak2 https://padlet.com/ceylincolak2/j7f21d9rhl9h/wish/303032479 1) proximity of store location to customer

2) Brand awareness

3) Accessibility]]> 2018-11-11 19:36:00 UTC https://padlet.com/ceylincolak2/j7f21d9rhl9h/wish/303032479 Nero lacks especially in the second channel ceylincolak2 https://padlet.com/ceylincolak2/j7f21d9rhl9h/wish/303036832 2018-11-11 20:03:44 UTC https://padlet.com/ceylincolak2/j7f21d9rhl9h/wish/303036832 Costa has proven itself as a more consumer friendly and accessible coffee company ceylincolak2 https://padlet.com/ceylincolak2/j7f21d9rhl9h/wish/303036936 2018-11-11 20:04:28 UTC https://padlet.com/ceylincolak2/j7f21d9rhl9h/wish/303036936 Starbucks on the other hand represents an American approach to coffee, being a global giant their products are well known and easy to understand for most customers. ceylincolak2 https://padlet.com/ceylincolak2/j7f21d9rhl9h/wish/303037066 2018-11-11 20:05:13 UTC https://padlet.com/ceylincolak2/j7f21d9rhl9h/wish/303037066 Nero has established as a European style coffee business as is observed in their slogan "best espresso this side of Milan" ceylincolak2 https://padlet.com/ceylincolak2/j7f21d9rhl9h/wish/303037138 2018-11-11 20:05:43 UTC https://padlet.com/ceylincolak2/j7f21d9rhl9h/wish/303037138 This approach that makes Nero a bit more alienated than the other brands if utilised correctly could be their powersuit ceylincolak2 https://padlet.com/ceylincolak2/j7f21d9rhl9h/wish/303037308 2018-11-11 20:06:46 UTC https://padlet.com/ceylincolak2/j7f21d9rhl9h/wish/303037308 We believe that by making the customers acknowledging that Nero is the successor of Italian Coffee culture in UK they can offer a coffee experience neither of the other brands can offer ceylincolak2 https://padlet.com/ceylincolak2/j7f21d9rhl9h/wish/303037443 2018-11-11 20:07:46 UTC https://padlet.com/ceylincolak2/j7f21d9rhl9h/wish/303037443 A marketing campaign focusing on differentiation of product may usually involve higher prices as prices are used as an indicator of quality by most customers ceylincolak2 https://padlet.com/ceylincolak2/j7f21d9rhl9h/wish/303038915 2018-11-11 20:17:32 UTC https://padlet.com/ceylincolak2/j7f21d9rhl9h/wish/303038915 However Nero does not have this option for two reasons ceylincolak2 https://padlet.com/ceylincolak2/j7f21d9rhl9h/wish/303039022 1) As of today Nero already has a broad base of customers upon which they rely on. These customers prefer Nero for what it is today, rasing prices despite of any change in brand perception may result in their permanent loss.

2) Nero is not a new company so adjustment period of it's perception will be relatively high making it hard for them to cope with market share loss caused by higher prices financially]]> 2018-11-11 20:18:19 UTC https://padlet.com/ceylincolak2/j7f21d9rhl9h/wish/303039022 Overall a campaign focusing on Nero's tie to italian coffee culture while keeping the prices stable will be our main strategy to increase it's volume. ceylincolak2 https://padlet.com/ceylincolak2/j7f21d9rhl9h/wish/303039842 2018-11-11 20:23:25 UTC https://padlet.com/ceylincolak2/j7f21d9rhl9h/wish/303039842 ceylincolak2 https://padlet.com/ceylincolak2/j7f21d9rhl9h/wish/303049914 2018-11-11 21:30:33 UTC https://padlet.com/ceylincolak2/j7f21d9rhl9h/wish/303049914 ceylincolak2 https://padlet.com/ceylincolak2/j7f21d9rhl9h/wish/303050027 2018-11-11 21:31:18 UTC https://padlet.com/ceylincolak2/j7f21d9rhl9h/wish/303050027 ceylincolak2 https://padlet.com/ceylincolak2/j7f21d9rhl9h/wish/303050166 2018-11-11 21:32:17 UTC https://padlet.com/ceylincolak2/j7f21d9rhl9h/wish/303050166