https://padlet.com/derpingout123/j6p0ua2fuzsc The Logo At A Glance en-us 2017-05-31 13:38:04 UTC 2023-04-28 02:16:35 UTC hello@padlet.com derpingout123 https://padlet.com/derpingout123/j6p0ua2fuzsc/wish/174620138 The Starbucks logo has been an iconic figure around teenagers and adults worldwide. Having it's roots back to 1971, the logo has went through many changes, although it's signature depiction: A Siren from Greek mythology, stays largely the same. ]]> 2017-05-31 13:42:00 UTC https://padlet.com/derpingout123/j6p0ua2fuzsc/wish/174620138 derpingout123 https://padlet.com/derpingout123/j6p0ua2fuzsc/wish/174621392 - The logo itself has no relation to what the store is selling - beverages and food.

- The logo itself does not have the company's name. While this may not affect older consumers, the younger generation may not know where and what this logo is used for. This may also affect the company's identity.

- The Siren itself has a bare body and isn't wearing any clothes, with her hair covering her breasts, which may be inappropriate.  ]]> 2017-05-31 13:46:50 UTC https://padlet.com/derpingout123/j6p0ua2fuzsc/wish/174621392 derpingout123 https://padlet.com/derpingout123/j6p0ua2fuzsc/wish/174623622 - The color scheme itself is green in color, which symbolizes nature, freshness and money, giving it a feeling of home and life.

- Starbucks has been around for over 40 years, though it's main design, the Siren remains largely unchanged. This gives customers far and wide a sense of familiarity and brand recognition. ]]> 2017-05-31 13:55:35 UTC https://padlet.com/derpingout123/j6p0ua2fuzsc/wish/174623622 derpingout123 https://padlet.com/derpingout123/j6p0ua2fuzsc/wish/174627189 2017-05-31 14:10:44 UTC https://padlet.com/derpingout123/j6p0ua2fuzsc/wish/174627189 derpingout123 https://padlet.com/derpingout123/j6p0ua2fuzsc/wish/174629927 Starbuck's iconic lady is a Siren from Greek Mythology, said to be ancient creatures who lured sailors to shipwreck off the coast of an island in the South Pacific, also referred to as the Starbucks Island. This was used in the logo in hopes of attracting coffee lovers from around the world. ]]> 2017-05-31 14:23:00 UTC https://padlet.com/derpingout123/j6p0ua2fuzsc/wish/174629927 derpingout123 https://padlet.com/derpingout123/j6p0ua2fuzsc/wish/174630581 Starbucks has been around for as long as we can remember, being a popular store for beverages and fast food around the world. In Singapore, for example, there are 124 outlets scattered around the island. Yet, despite it's overwhelming popularity and presence, it's logo has always been a subject of controversy, as well as confusion, often labelled as irrelevant and even sexual to a certain degree. Thus, I'll be doing an analysis on Starbuck's logo. ]]> 2017-05-31 14:25:46 UTC https://padlet.com/derpingout123/j6p0ua2fuzsc/wish/174630581 derpingout123 https://padlet.com/derpingout123/j6p0ua2fuzsc/wish/174630959 - The logo currently has nothing to do with the company's line of sales, nor does it symbolize anything unique. One thing that can be improved would be to increase the correlation between the logo and the products it sell.]]> 2017-05-31 14:27:22 UTC https://padlet.com/derpingout123/j6p0ua2fuzsc/wish/174630959 derpingout123 https://padlet.com/derpingout123/j6p0ua2fuzsc/wish/174631034 2017-05-31 14:27:46 UTC https://padlet.com/derpingout123/j6p0ua2fuzsc/wish/174631034 derpingout123 https://padlet.com/derpingout123/j6p0ua2fuzsc/wish/174636808 1971 – The first Starbucks logo featured the topless Siren with her double fish tail and navel fully visible. The logo design comprised of a circular ring surrounding the mythical two-tail mermaid figure in a coffee brown color palette.]]> 2017-05-31 14:52:53 UTC https://padlet.com/derpingout123/j6p0ua2fuzsc/wish/174636808 derpingout123 https://padlet.com/derpingout123/j6p0ua2fuzsc/wish/174637354 Font -  While the previous versions of the Starbucks logo featured presented a simple and bold form, the current design features an enlarged Siren with no text.

Color - Green & White

Shape - The logo itself is circular in shape, featuring the iconic Siren.]]> 2017-05-31 14:55:25 UTC https://padlet.com/derpingout123/j6p0ua2fuzsc/wish/174637354 derpingout123 https://padlet.com/derpingout123/j6p0ua2fuzsc/wish/175051708 The circular logo makes clear references to the company's name, featuring a coffee bean, and a tea leaf. The 2 colors add a distinct classy feeling to the logo. ]]> 2017-06-03 07:55:46 UTC https://padlet.com/derpingout123/j6p0ua2fuzsc/wish/175051708 derpingout123 https://padlet.com/derpingout123/j6p0ua2fuzsc/wish/175051949 The logo is mostly text with a image of 3 coffee beans in the middle of the circular logo, referencing products of the company. The logo features 2 color schemes, giving off a sense of classiness and age.]]> 2017-06-03 08:03:30 UTC https://padlet.com/derpingout123/j6p0ua2fuzsc/wish/175051949 derpingout123 https://padlet.com/derpingout123/j6p0ua2fuzsc/wish/175053633 The logo features a distinctive coffee mug with minimal text. Featuring 2 color schemes which gives a sense of classiness and age, it also gives off a rustic sense of home. ]]> 2017-06-03 08:52:58 UTC https://padlet.com/derpingout123/j6p0ua2fuzsc/wish/175053633 derpingout123 https://padlet.com/derpingout123/j6p0ua2fuzsc/wish/175092961 Taking a more unique approach to the logo with modern and classic colors, there are minimal text involved with a distinct image of an aromatic coffee mug. ]]> 2017-06-04 06:03:41 UTC https://padlet.com/derpingout123/j6p0ua2fuzsc/wish/175092961 derpingout123 https://padlet.com/derpingout123/j6p0ua2fuzsc/wish/175093031 The bright and vibrant color tone matches the trendy, hip vibe of the company's name. It also features a beverage, one of the company's most popular set of products. ]]> 2017-06-04 06:06:08 UTC https://padlet.com/derpingout123/j6p0ua2fuzsc/wish/175093031 derpingout123 https://padlet.com/derpingout123/j6p0ua2fuzsc/wish/175093171 1987 – The second version of Starbucks logo featured the image of a Siren covered with flowing hair. However, this logo design had the naval of the mermaid visible. Moreover, the green color palate was introduced so as to represent growth and fortune.]]> 2017-06-04 06:11:21 UTC https://padlet.com/derpingout123/j6p0ua2fuzsc/wish/175093171 derpingout123 https://padlet.com/derpingout123/j6p0ua2fuzsc/wish/175093201 1992 – The third version of Starbucks logo design evolved into a clean design with a close-up view of the mermaid. The navel disappeared from the design and only the fish tail were visible. ]]> 2017-06-04 06:12:52 UTC https://padlet.com/derpingout123/j6p0ua2fuzsc/wish/175093201 derpingout123 https://padlet.com/derpingout123/j6p0ua2fuzsc/wish/175093245 2011 – The Starbucks logo was further redesigned in the year 2011. The revised, streamlined logo design featured the enlarged image of the siren in green color. The wordmark and the stars disappeared from the design. The design was not well received by fans and admirers and had to face harsh criticism from design experts.]]> 2017-06-04 06:15:26 UTC https://padlet.com/derpingout123/j6p0ua2fuzsc/wish/175093245 derpingout123 https://padlet.com/derpingout123/j6p0ua2fuzsc/wish/175093387 2017-06-04 06:24:48 UTC https://padlet.com/derpingout123/j6p0ua2fuzsc/wish/175093387 derpingout123 https://padlet.com/derpingout123/j6p0ua2fuzsc/wish/175095124 Information: http://www.designhill.com/design-blog/starbucks-logo-overview-of-design-history-and-evolution/

Costa Coffee: https://en.wikipedia.org/wiki/Costa_Coffee
Coffee Bean: https://www.coffeebean.com.sg/skin/frontend/modello/default/images/cfbn-header-logo.png
Dunkin Donuts: https://advantages.aarp.org/content/dam/asi/offers/DunkinDonuts/DunkinDonutsLogo634x634.png
Second Cup:
http://static.wixstatic.com/media/0b93b7_32c7c9f66dc344e185a1ae7b522076e4.png
Gloria Jean's Coffee: https://upload.wikimedia.org/wikipedia/en/thumb/2/27/Gloria_Jeans_logo.svg/1280px-Gloria_Jeans_logo.svg.png

]]> 2017-06-04 07:31:30 UTC https://padlet.com/derpingout123/j6p0ua2fuzsc/wish/175095124 derpingout123 https://padlet.com/derpingout123/j6p0ua2fuzsc/wish/175176652 2017-06-05 08:20:56 UTC https://padlet.com/derpingout123/j6p0ua2fuzsc/wish/175176652 derpingout123 https://padlet.com/derpingout123/j6p0ua2fuzsc/wish/175177349 In my rendition of the Starbucks logo, I brought back elements from 1992's original rendition of the Starbucks logo, specifically the Starbuck's text which identifies the logo with the brand name. ]]> 2017-06-05 08:30:45 UTC https://padlet.com/derpingout123/j6p0ua2fuzsc/wish/175177349 derpingout123 https://padlet.com/derpingout123/j6p0ua2fuzsc/wish/175177945 Rather than leaving the Siren naked which may be deemed inappropriate by others, I added in an apron, specifically the ones wore by employees at Starbucks. This will thus create a type of symbolism between the Siren and employees of the company. ]]> 2017-06-05 08:37:34 UTC https://padlet.com/derpingout123/j6p0ua2fuzsc/wish/175177945 derpingout123 https://padlet.com/derpingout123/j6p0ua2fuzsc/wish/175178659 On both her "hands", I added a beverage and sandwich, 2 very famous products that the company is known far. This creates a relation between the logo and the company's products. ]]> 2017-06-05 08:45:43 UTC https://padlet.com/derpingout123/j6p0ua2fuzsc/wish/175178659 derpingout123 https://padlet.com/derpingout123/j6p0ua2fuzsc/wish/175180412 The colors of the logo is kept simple, with just 3 distinct colors making up the logo itself. This retains the color green as the logo's primary color, symbolizing money and nature. ]]> 2017-06-05 09:04:04 UTC https://padlet.com/derpingout123/j6p0ua2fuzsc/wish/175180412 derpingout123 https://padlet.com/derpingout123/j6p0ua2fuzsc/wish/175208054 In conclusion, the design elements I've added were kept simple and minimal to a certain extent, yet augments the logo with a depth of relevance and detail as a whole. In my opinion, a logo represents the company and should not be over sophisticated or under represented. I hope that with my concept, the longevity of the Starbucks brand can be extended and reach a wider part of audiences worldwide. ]]> 2017-06-05 13:17:14 UTC https://padlet.com/derpingout123/j6p0ua2fuzsc/wish/175208054