https://padlet.com/jennam831/j5flj06ux3d696vp en-us 2021-09-09 14:50:06 UTC 2021-09-10 14:52:10 UTC hello@padlet.com jennam831 https://padlet.com/jennam831/j5flj06ux3d696vp/wish/1728378261 Gary Vaynerchuk's website has the right balance of imagery and text and posts useful blog content that makes the reader want to engage.

Family 1st! but After that, Businessman- a dude that loves people, business & the @nyjets - @VAYNERMEDIA. Tasted wine for years Online! GaryVaynerchuk.com. (2021). https://www.garyvaynerchuk.com/. ]]> 2021-09-09 15:09:05 UTC https://padlet.com/jennam831/j5flj06ux3d696vp/wish/1728378261 jennam831 https://padlet.com/jennam831/j5flj06ux3d696vp/wish/1728456938 Nesha Woolery very clearly states on her homepage what her mission is: "I help early-stage freelancers & coaches build a profitable online business that gives them the freedom to live the lifestyle they crave" (Nesha Woolery, 2021). She also states, "I’ve made it my mission to help free-spirited solopreneurs (like you!) grow the online business, income and freedom they crave using simple strategies and systems. No crazy work hours and unsustainable hustle" (Nesha Woolery, 2021).

Nesha Woolery. (2021). https://neshawoolery.com/. ]]> 2021-09-09 15:30:58 UTC https://padlet.com/jennam831/j5flj06ux3d696vp/wish/1728456938 jennam831 https://padlet.com/jennam831/j5flj06ux3d696vp/wish/1730983703 Marie Forleo includes a clear statement of what her purpose and goals are, "My work (and this site) is devoted to sharing ideas, tools, and resources that will help you create, well, anything" (Forleo, 2021). She also showcases nicely laid out visuals, quotes, and a feminine color scheme.

Marie Forleo. (2021). https://www.marieforleo.com/]]> 2021-09-10 14:00:58 UTC https://padlet.com/jennam831/j5flj06ux3d696vp/wish/1730983703 jennam831 https://padlet.com/jennam831/j5flj06ux3d696vp/wish/1731023384 I appreciate Kat Boogaard's sense of humor. She adds a touch of whimsy into her writing style to attract readers. It helps her to connect with her readers on a more personal level and differentiates her brand from others. Humor puts people at ease and makes you seem more relatable (Benton, 2014).

Benton, D. (2014, August 04). Good-natured humor enhances your personal brand. Personal Branding Blog. Retrieved from https://www.personalbrandingblog.com/good-natured-humor-enhances-your-personal-brand/

Kat Boogaard. (2021). https://katboogaard.com/]]> 2021-09-10 14:14:44 UTC https://padlet.com/jennam831/j5flj06ux3d696vp/wish/1731023384 jennam831 https://padlet.com/jennam831/j5flj06ux3d696vp/wish/1731130814 Whitney Thore remains authentic across her website and other digital platforms. Consistency is a key element in personal branding (Orlic, 2016). She also presents herself as an expert (which is another key element) (Orlic, 2016) in body positivity and showcases her ability to connect with her audience in the form of Tedx talks and other engagements.

Orlic, M. (2016, September 12). The 7 key elements of an effective personal brand. Entrepreneur. Retrieved from https://www.entrepreneur.com/article/280268

Whitney Way Thore (2021). https://www.whitneywaythore.com/]]> 2021-09-10 14:52:10 UTC https://padlet.com/jennam831/j5flj06ux3d696vp/wish/1731130814