Boxing is a special sport, it is full of passion and competition. And I love play boxing when I first time to watch Bruce Lee movie at 16 years old. In life, when we happen hellion, we can use boxing to protect myself. So, boxing is a great sport.

Where do you need to advertise to speak to this audience?

I think I can advertise on the Internet, TV show and newspaper that is indispensable, because my target audience is all age of people. Now, almost young people will spend lots of time in internet, middle-age people will tend to watch TV, and almost old-age people will read newspaper every day. So, these three places are great places to advertise to let more people know boxing.

For young-age people, online advertise will on some popular website, such as Instagram, Facebook and Twitter. For middle- age people, our advertising can on the break of the tv show. But we still have lots of place to advertise, such as airport, bus station, or other public area.

 My video target demographic is teenage and adult, including male and female. The age of target people is 8-70 

This mind map shows the various details and information of boxing and this mind map can open my thoughts to understand how to protect myself in boxing.

 

I think it is very easy to explore my product. I has some reason, first is I am an amateur boxer, I have a certain understanding of boxing. Second, when I start to do this mind map, I got lots of idea in my mind, just like an ocean— continuous source.

 

Yes, but not too much. Because boxing is a traditional sport, I need to keep this tradition. I will make more information about boxing in my promo clip. Only let people know more information about boxing that I can better promote this sport.