Mass Media and Innovation by Beyza

Alihan&Basak&Horse

2014-05-22 08:21:10 UTC

In order to diffuse innovative ideas there are some channel which is masa media.

Also literacy can affect the diffusion of ideas.

Thanks to the internet literacy is not that important.

As it can be seen with mass media ideas can easily diffusing

2014-05-22 08:21:28 UTC

Radio and tv have great potential for the mass difusion of innovation because they dont require people to be literate.

Mass media messages have limited effects for producing change

The mass media is effective at creating new attitudes

2014-05-22 08:23:03 UTC

Internet a powerful channel for diffusion becauae people can learn about innovations and discuss with others

2014-05-22 08:24:12 UTC

Radio and tv have great potentiel for mass diffusion of innovation because they dont require people to be literate

2014-05-22 08:25:04 UTC