Group 3: Reimagine Values (Reformation) by

2025-02-11 09:25:56 UTC

principle 5: features a diverse group of influential individuals from different regions committed to sustainable actions in their life, work and activism

2025-02-11 09:27:56 UTC

Principle 5; Spotlight and amplify role models from sustainability related fields by highlighting their work and solutions.

2025-02-11 09:27:58 UTC

campaign was spotlighted well with their communication platform of social media being utilised with results of 2.7M impressions and 52.2k engagements

2025-02-11 09:29:01 UTC

inclusivity: diverse voices and perspectives with a broad audience, not just focusing on one kind of person

2025-02-11 09:32:49 UTC

if they're using new role models, will their customers align with them and their content

2025-02-11 09:35:46 UTC

Use storytelling to explain sustainability in simple, relatable terms rather than just technical jargon.

2025-02-11 09:36:25 UTC

faced with backlash due to lack of racial diversity in workforce and campaigns. this indicates a lack of authenticity

2025-02-11 09:42:48 UTC

storytelling - individual customers, life of these customers

2025-02-11 09:44:41 UTC

getting stuff done campaign on the website is not so engaging, who goes on the website and actually reads them, maybe videos on social media