Pathways to a Creative Career by Haley W

Week 1 (tutorials)

HaleyW — 2018-07-29 12:03:47 UTC

Journal setup
1. career vision
2. goal in 5 years
3. case studies
4. SWOT analysis

"WHERE DO YOU WANT TO BE IN 5 YEARS?"
In 5 years time, I would like to have acquired enough experience in order to travel and work around the world [ Japan or America ] ; working with well known animation companies in 2D or 3D animation films and/or games design. My goal isn't to work my way up to a management position necessarily, but I think I'd be more than satisfied as a content CREATOR --> concept art etc.

"ISOBEL KNOWLES"

1. Describe career
An independent animator who works mostly with stop-motion animation. She engages with more "child-like" concepts and aesthetics ; bright colour, simple illustrations, stuffed toys, paper cut-out etc. She also does collaborated works, commissions, hold her own workshops, even producing music with her band.

2.
Animation, art, music, sculptures --> multi-disciplinary

3. Artefacts
Short films, music, books, music videos, sculptures, commercials

4. Capital?
Social capital --> she does collab work and seems to
know a lot of people / connections
Financial capital --> commissions, workshops
Experiential captial

5.
Freelancer ; she has worked for so many companies, show reels, multi-disciplinary --> WEBSITE <--

"TASK 5 - TYPES OF CAPTIAL"
Social [s]
Material [m]
Living [l]
Financial [f]
Intellectual [i]
Experiential [e]
Psychological [p]
Cultural [c]

--> "ME" <--
Strengths & Opportunities:
[i] : a lot of ideas and concepts I want to try [however,
lack the skill to perform them well]

[p] : stubborn / persistent / resilient / thick-skinned

[c] : multi-disciplinary --> interior design, architecture,
art, music, sport
growing up in a western culture with eastern
traditions [?]

Weaknesses:
Skill --> although I consider myself a good artist / animator ; I know it isn't at professional industry standard

Procrastination

Socialising / networking / connections

Financial security

Threats
Geography
Prejudice
Competition

-- end --

Week 2 [lecture module]

HaleyW — 2018-07-29 12:34:05 UTC

"HOLLY HARRISON"
"WHAT ARE YOUR OBSERVATIONS ABOUT THE WAY SHE HAS MANAGES HER CAREER?"

"WHAT DOES SHE SITE AS IMPORTANT PROFESSIONAL ACTIVITIES?"
Harrison mentions "formal and informal lessons" ; learning through University studies and mentorships are helpful for composers to learn. She also teaches at three separate schools / universities as well as workshops ; as well as educating other people, she is able to have a more "hands-on" approach to composing as well.

"HOW DOES SHE EARN MONEY?"
She teaches at three different schools, hold workshops as well as commission works.

"CASE STUDY - ASSESSMENT 1"

Famous Australian Animators?
Jack Feldstein
Mark Gravas
Adam Elliot **
Ron Campbell

"PROFESSIONAL CAPABILITIES FOR TWENTY-FIRST CENTURAL CREATIVE CAREERS : LESSONS FROM OUTSTANDINGLY SUCCESSFUL AUSTRALIAN ARTISTS AND DESIGNERS"

1. WHAT ARE THE 4 CAPABILITIES BRIDGESTOCK IDENTIFIES?"
Career self-management [c]
Enterprise and entrepreneurship [e]
Transdisciplinary [t]
Social Networking capability [s]

2. IDENTIFY WHAT YOUR PRACTIONER DID THAT DEMONSTRATES ANY
OF THERE FOUR CAPABILTIES

[c]: Elliot studied film and television at the Victorian College of the Arts, specializing in animation. He focuses on handmade clay characters in stop-motion films and after he made his first stop film [which won numerous film awards] he went on to make many more.

[e]: Elliot is self-employed and has his own company , 'Adam Elliot Clayographies' and has created 6 short films.

[t]: being an animator / artist, Elliot combines both art and cinematography in order to create "good" animation, or "Clayogyaphy" - clay animated biography. He handcrafts all of his clay characters as well as props and backgrounds and created stop-motion films that can take up to 5 years to complete. Elliot has a hereditary physiological tremor and incorporates this into the aesthetics of his animation with uneven, organic lines.

[s]: Although Elliot is an independent animator, animation itself is always done in teams - as well as doing a number of collaboration projects - thus means he has worked to multiple people and companies and established a social network.

3. IS THIS WHAT SUCCESS MIGHT LOOK LIKE TO YOU? EXPLAIN
Elliot has won a number awards for his works

--end--

Week 2 [tutorials]

HaleyW — 2018-07-30 00:33:09 UTC

"A SUCCESSFUL CAREER"

// creating a personal brand? --> does this lead to a successful career? Would I want to be promoted as a brand?
* the risk of putting yourself in a 'box' where
you are expected to work within

--> GET TO KNOW YOUSELF <--
make choices that match your values

1. ASPIRATION MAP

HEROES
- Studio Ghibli
- Dreamworks / Disney
- 3D game design : BLizzard / Square Enix / Bungie etc

LEARNING
- Animation / concept art, illustrationas

WORKING

LIVING

"PROFESSIONAL CAPABILITIES FOR TWENTY-FIRST CENTURAL CREATIVE CAREERS : LESSONS FROM OUTSTANDINGLY SUCCESSFUL AUSTRALIAN ARTISTS AND DESIGNERS"

1. WHAT ARE THE 4 CAPABILITIES BRIDGESTOCK IDENTIFIES?"

Career self-management
Most people do not stick to just one job, practices change and it is important to have flexibility in order to be more sustainable

Enterprise and entrepreneurship
Spread your work and get paid, learn to manage a business

Transdisciplinary
Applying knowledge from various fields - pushing practice in different ways to create innovative work

Social Networking capability
Getting contacts

--end--

Week 3 [tutorials]

HaleyW — 2018-08-12 10:08:10 UTC

Activity 1: Guess where you are

* what sorts of websites will you appear on?
Facebook , [personal] Instagram?, YouTube, Tumblr, Pintrest

* what kind of material will you find?
Mostly blogs for assessments, inspirations boards/images from pintrest

Activity 2: Beat the Algorithm

What I got -
Facebook profiles, LinkedIn profiles, Twitter and Instagram profiles

Discussion:
* What were you hoping to appear?
Honestly, the same sort of stuff; I'm a very conservative person who doesn't like sharing personal information online ; for my other blogs [ones I use for art etc], I use another alias.

BANISH --- BURY --- BUILD

Activity 3: Write your own Creative Statement

* What am I doing?
* How am I doing it?
* Why am I doing it?
* How does my work relate to the work of my contemporaries?
* What do I want other people to understand about my work?

Activity 4: Write your own Career Statement

---- " I'd like to …[xxx] … [xxx] by or through [xxx] ----

***I'd like to help create engaging films and games by creating concept and design art for renown companies in America.***

HaleyW — 2018-08-12 22:54:32 UTC

Robertino ZAMBRANO : 10 years
Catriona Drummond

Week 4 (tutorials)

HaleyW — 2018-08-13 00:31:30 UTC

Career Models : Small group discussion
* Do any of there four careers particularly appeal to your? why?
Autonomous / Independent
Creative Company Practitioner

* Do any particular not appeal to you? Why?
Community Cultural Development

* Have you already thought about how you might like to structure your work life?
[work days i.e being a manager might require you to be always working]
[financial planning]
[time management]
[ professional communication skills / social skills]

* Discuss this in small groups, and think about this in connection to what you've already discussed about your career based on your vision board

* Then well have a full class discussion about what came out your conversation

THE BUSINESS MODEL CANVAS

could this help you understand how your subject has targeted their audiences and other clients?

what aspects of their career cannot be captured in a tool like this?

Week 6 (tutorials)

HaleyW — 2018-08-27 00:35:03 UTC

One sentence that's important from the case study:
"work on making yourself known to your audience."

What makes a message convincing?
* Images are universal (Visual comms)
* Short and concise
* How we say it - body language - confidence
* Showing but not telling - reading between the lines - subtext -(digital comms)

A Master CV - Professional Statement
A summary of your experience with an outline of your professional aims and artist's statement; a mission or values statement. It is an opportunity yo establish and reinforce your professional statement.

I am an animation student and an aspiring concept artist. My goal is to help create films and games by creating concepts and designs for renown companies around the world. Prior to animation, I studied architecture design and have experience in multiple disciples from music to visual arts and design model making. My interests lie in the 2-Dimensional assets and perspectives of art but also have experience in 3D modelling and animating.

- Skills in Experience
Most recent collaborative work : Understanding Creative Practice

* visual arts - painting / drawing
* film making
* camera work
* schedule management
* role management
* material management
* teamwork
* communication - giving and receiving feedback

Audience Touchpoint Strategies
First time finding / first given contact of someone's work

One Page Audience Touchpoint Plan

* I will connect to my audience physically through...
Conventions - it's somewhat difficult to connect to audience "physically" since concept art is mostly done online; but there is the possibility of attending conventions where artists have the opportunity to sell their art in person.

* I will connect to my audience digitally through...

Instagram - I already have an Instagram page where I post my art and occasional animation
DeviantArt - I'm considering starting (re-starting) my DeviantArt page to connect to more like-minded people and other artists to get my work known
YouTube - most artists have a video platform whether that be YouTube or something like Twitch where audiences are able to see the process of your art making.

Week 7 (tutorials)

HaleyW — 2018-09-03 00:31:41 UTC

Self-care and Resilience

- helpful and hindering frames / mindset

ACTIVITY - identify some common beliefs about creative practice in general and about our own discipline

Creative Practitioners are
… include a broad spectrum of people
… more open minded
… collaborative people

… left wing socialists
… have a responsibility to comment / respond to certain situations
… don't have an opinion

"I'm a collaborative thinker / practitioner"

Animators / artists are
… born with talent
… poor
… will never get anywhere
… in high demand
… underpaid
… good at drawing

WORKAHOLISM

- how to decline things
- working to hard trying to keep up / for fame
- taking a break -> "not considered an artists anymore"
- be realistic about the level you reach / set your goals
- be aware that some people have different motivations

SELF - CARE

1. Maintenance care
- having a daily routine
- cleaning my room
- skin care
- playing with my bird
- taking out my instruments to play
- caring for my plants
- sleep
- game

2. Emergency care
- none
- work through it

ASSESSMENT 2

- incorporate feedback ( annotation )
- feedback from previous assessments, formal / informal feedback
- add annotations at the end of each section

Feedback

- most useful
… being told / reminded to take breaks while studying
… I self criticize my own work

- toughest feedback
… not "toughest" feedback; but constantly being told to work eve harder than I already am
… being too harsh when working in a group?
… people feeling obligated to tell me my work is "good"

SKILLS

employers looking for

… digital literacy
communicating
handling information and content
transacting (buying stuff online)
problem solving
being safe an legal online

… critical thinking
interpreting
analysing
evaluating
explaining
sequencing
reasoning
comparing
questioning etc.

… presentation skill
visual of your CV

… creativity
core creative skills
artistic skill - illustration
knowing how to work "creatively" - creative progress
when working on projects (iterations, ideas, planning
etc.)

complimentary creative skills
working collaborative
comfortable being the one to give directions as well as
receiving

Week 9 (tutorials)

HaleyW — 2018-09-17 00:34:14 UTC

WordPress Website - 3 pages

page 1: Your landing page 9 [aka home page]
400 word statement that communicates your professional identity, encapsulates your values as a practitioner and summarises your aspirations
- Welcome statement : Hi! Welcome!
- smaller section : paragraph

page 2 : CV
300 - 500 words
industry related

page 3 : Professional Development Plan Template
A five-year plan for your professional development, using contextual research and the self-assessment work you have undertaken over the semester
- 4 sections
- unlinked plan
1. Career Goal - one sentence
2. SWOT analysis
3 A five-year plan timeline
4. A reference list

HaleyW — 2018-10-08 00:42:02 UTC

3.2 SWOT Analysis
Using the research you have conducted across the semester, including your personal evaluation tasks in your journal, provide the following information for yout career goal.
www.canva.com/templates
type it out - paragraph
- bullet points

Strengths
- multidisciplinary
* art
* animation
* music
- organization
* prioritizing
* time management
- technology / programs
* photoshop / clip studio / paint tool sai
* microsoft programs
* Adobe programs
- collaborative and individual

Weaknesses
- procrastinator / easily distracted
- bad at socialising / networking
- introverted / bad at connecting with people
* don't like relying on people and will try do
things on my own if possible
- often ignore wellbeing (food, excercise etc) to get work
done
- can't work in the morning / have a schedule on when to
work
- artistic skills not up to par

Opportunities
- internships
- build a following base via my blog / make myself known
- commision work
- animation is a big industry - different kinds of works /
styles
* 3D modelling
* storyboarding
* concept art
* animating
* directing
- improving skills

Threats
- a big industry and so it's is very competitive
* aspiring animators / artists usually have
similar goals - working for big and famous
companies
- cultural capital
* financial capital

How can you counteract some of your weaknesses?
- get to know people both in my course and outside
- to counteract my procrastinating, i have a daly routine
that helps me get into a mindset to work

3.3 YOUR 5 YEAR PLAN TIMELINE