Matias's Journal by

Thoughts on the course

rojmr001 — 2023-02-24 02:19:05 UTC

I think this course is going to be interesting.

I'm not that great at taking footage, but I have some experience editing and consider myself good at it. Therefore, I've always pictured myself in postproduction over anything else.

I have always been interested in coding, and I'm conscious of its importance, so I practice coding in python occasionally in my free time. Nothing too complex, just some exercises I find online just for fun.

I'm looking forward to what can come out of this course.

80 Things I like

rojmr001 — 2023-02-24 02:57:10 UTC

1. Books
2. Work
3. Films
4. Music
5. Thinking
6. Writing
8. Editing
9. Games
10. Philosophy
11. Psychology
12. Mindsets
13. Producing
14. Planning
15. Sharing
16. Camaraderie
17. Finances
18. Resilience
19. Happiness
20. Flow
21. Art
22. Rock Latino
23. Punk
24. Post-punk
25. SODA STEREO
26. CERATI
27. Health
28. Film Noir
29. Humour
30. Animation
31. Chilean Rap
32. Urban music
33. Urban art
34. Independence
35. Diet
36. Exercise
37. Mindfulness
38. Meditation
39. Critical Thinking
40. Creativity
41. Fiction
42. Non-fiction
43. Self-improvement
44. Ideas
45. Spirituality
46. Existentialism
47. Absurdism
48. Albert Camus
49. Podcasts
50. Meaning
51. Objectives
52. Long-term goals
53. Kindness
54. Manners
55. Cultures
56. Knowledge
57. Classic books
58. Classic films
59. Neo-noir
60. Gratitude
61. An armoured mind
62. Experience
63. Opportunities
64. Journaling
65. Comprehension
66. Language learning
67. Machine learning
68. AI
69. Coding
70. Learning
71. Volunteers
72. Helping
73. Teaching
74. Methodologies
75. Different perspectives
76. Creative Industries
77. Narratives
78. Family
79. Order
80. Faith

IDEA - Recruitment company

rojmr001 — 2023-03-03 03:22:51 UTC

This recruitment company wishes to promote the opportunity to find a job as soon as possible, as it is a company that is constantly looking for workers in construction and cleaning.

Identity and profile target audience

rojmr001 — 2023-03-03 03:25:04 UTC

In case I focus on Clients (companies):
My target would be more construction or cleaning companies that I would like to find candidates for.

Rationale: While we have successfully worked with one large and respected company, it is important to expand our client base and attract the attention of additional potential clients.

In case I focus on Candidates:
My target audience is mainly foreign adults looking for work, especially newcomers to Australia.

Rationale: Many people who are new to Australia struggle to find employment. However, physical labor jobs are generally accessible to anyone who meets the necessary requirements, such as holding a white card or a work visa. We can assist these individuals in navigating the job-seeking process and ensure they secure employment as quickly as possible.

Peer-reviewed + books references

rojmr001 — 2023-03-03 03:28:22 UTC

1. Kandoth, S & Shekhar, DSK 2022, ‘Recruitment Marketing - a Bibliometric analysis’, International Journal of Professional Business Review, vol. 7, no. 2, p. e0431.

This journal article helped me better understand the concepts closely related to recruitment marketing that I could incorporate into my work.

2. Blasco-López, MF, Rodríguez-Tarodo, A & Fernández-Lores, S 2014, ‘Employer branding: estudio multinacional sobre la construcción de la marca del empleador/Employer branding: a multinational research on the construction of employer brand’, Universia business review, no. 44, p. 34.

This journal article made me realize some of the most important things when it comes to attracting new employees and keeping existing ones (values, benefits, feeling of belonging).

3. Mowat, J 2018, Video Marketing Strategy, Kogan Page, Limited, London.

This book has served as a good guide to creating videos for marketing purposes. The simple formula is Story/Planning x Activation = Great Content. But the book goes deeper into it.

Visual references

rojmr001 — 2023-03-03 03:29:09 UTC

1. Fiverr 2016, Another Generic Recruitment Video | Fiverr, video, YouTube, 8 January, viewed 2 March 2023 <https://www.youtube.com/watch?v=S5rvJOcff_I&ab_channel=Fiverr>

This video has helped me see a humorous perspective in which I could create a video to advertise my business.

2.HillierSmith 2021, With Only Stock Footage I Made A $1,000,000 Commercial For $500, video, YouTube, 5 September, viewed 12 March 2023, <https://www.youtube.com/watch?v=qxPABRWoYfg&ab_channel=HillierSmith>

This video helped me as a guide on how to create commercials and certain elements of storytelling that can be incorporated with the use of VFX.

3. Bolt 2021, We are Bolt, the Fastest-Growing Tech Company in Europe, video, YouTube, 16 August, viewed 13 March 2023, <https://www.youtube.com/watch?v=rNSIwjmynYQ&ab_channel=Bolt >

This is a more sophisticated video that I'm probably incapable of replicating yet. However, it is a great example of a compelling recruitment video.

It is especially strong in giving the image of a leading company, which can be attractive to possible employees.

Website

rojmr001 — 2023-03-10 03:28:21 UTC

Progress with my website so far.

Annotated bibliography

rojmr001 — 2023-03-14 04:10:37 UTC

Progress Plan

rojmr001 — 2023-03-15 09:30:35 UTC

1. Research + Adding all of my ideas into Padlet

2. Communicate with clients to see which route to follow: focusing on clients (companies) or candidates (people looking for work)

3. Creating multiple scripts and storyboards. Choose the best and most realistic option

4. Obtaining footage

5. Voiceover (I'll probably find someone else to do it for me)

6. The fun part!!!! Editing!!!! I'll check out visual effects that I could incorporate into the video to make it more engaging and make it look professional

7. Finish all the content of the website

8. Personalise the website and add the video

Mind Map

rojmr001 — 2023-03-15 09:33:21 UTC

Ideas for synopsis + actual plan (needs to be updated to suit my two potential scenarios)

rojmr001 — 2023-03-15 09:48:39 UTC

Here I'll write the different synopsis that I have in mind.

1. Idea #1 (Ideal idea)
Goal: Brand awareness

Direction: Drive action -> Get in touch with us!

Tone: Straightforward/informative

Duration: 40 seconds

Video style: mix of real people and stock footage + strong editing skills along with vfx

Outline
Scenes:
1. Introduction of problem (finding work can be hard) and solution (we can help you out!!!)

2. showing what type of work we can find for you

3. showing places we have worked in

4. we are here for you, get in touch with us 👍

Characters:
real footage/stock footage

Settings:
Building + casino we have been working on

Voiceover: I'll try to make it by myself. If it's not good enough, I'll find someone else on a platform like Fiverr

Central ideas:
- Finding work can be hard...
- We can help you getting to work ASAP

2. Idea #2: if plan A goes wrong...
Goal: Brand awareness

Direction: Drive action -> Get in touch with us!

Tone: Straightforward/informative

Duration 40 seconds

Video style: mix of stock footage + strong editing skills along with vfx

How to make business stand out

rojmr001 — 2023-03-16 03:10:40 UTC

In case I focus on clients

In case I focus on candidates

AIDA: Attention, Interest, Desire, Action

rojmr001 — 2023-03-17 01:21:59 UTC

In case I focus on clients:
Attention: Demonstrating our experience working with various companies and our ability to efficiently identify and recruit suitable candidates for their needs.

Interest: They want candidates with good work ethics and the necessary legal requirements to carry out the job.

Desire: We can meet their desire by conducting interviews with the candidates to ensure that all requirements are met and sending a supervisor to evaluate their suitability for the job.

Action: We want companies to get in touch with us and ask us to start looking for candidates for them.

In case I focus on candidates:
Attention: Creating an engaging high quality video and a nice-looking website. A 40 seconds video with the necessary information and a serious enough-looking website should be enough.

Interest: Candidates want to get to work as soon as possible.

Desire: Getting to work soon after applying for a job is important to many applicants. If they are not suitable for the job they applied for, we can still meet this desire by offering them a different job with another construction or cleaning company. It is then up to the candidate to decide whether they are willing to accept the new job or prefer to look for something else.

Action: We want them to get in touch with us as soon as possible

Treatment

rojmr001 — 2023-03-17 01:32:30 UTC

In case the focus is on clients

What?: Let us help you find the right candidates for you!

Why?: We are a recruitment agency with experience helping a well-established construction company for which we select and monitor candidates

How?: Voiceover introducing GMT Solutions (the recruitment company), show that we are the right choice by showing past experience, talk about all we can do for them (interviewing process, monitoring and regulating candidates), a call to action to get in touch with us.

Welcome to GMT Solutions, your trusted recruitment company. Our past experience speaks for itself, as we have successfully placed numerous candidates in various industries. We offer comprehensive services, including a thorough interviewing process, candidate monitoring, and regulatory support. Choosing GMT Solutions means choosing quality and reliability. Contact us today to find out how we can assist you in finding the best candidates for your business needs.

In case the focus is on candidates

What?: Finding work can be hard. Let us help you out!

Why?: Contact us and we will get you working as soon as possible! Whether you are new to Australia or have been here for a while, we can assist you in meeting any necessary requirements and guide you through the process to secure employment. Don't wait any longer, get in touch with us today

How?: Voiceover introducing GMT Solutions, introducing what kind of jobs we can offer you and show footage of them, as well of the places you might work in. Mention that we can help them get to work as soon as possible and guide them through the process of obtaining the necessary certification if needed. Inviting them to get in touch with us.

"Welcome to GMT Solutions. We offer a range of job opportunities in different industries, from construction to cleaning, and more. Take a look at some of the footage showcasing the types of jobs and work environments you could be a part of. We understand the importance of finding work quickly, so we can assist you in securing a job as soon as possible. If you require any necessary certification, we can guide you through the process. Don't wait any longer, get in touch with us today to begin your journey to finding the job that you need."

week 5 sounds exercise!

rojmr001 — 2023-03-24 02:23:28 UTC

footsteps, weather, door, voice, birds

Week 5 card to action exercise

rojmr001 — 2023-03-24 03:49:31 UTC

Week 6. Lost at uni video

rojmr001 — 2023-03-31 03:57:55 UTC

I can see some errors in the sequence but it's not bad for the time we had

Week 6. Something scary, something beautiful, "I believe I can touch the sky"

rojmr001 — 2023-03-31 04:05:34 UTC

Assignment 2 Notes (Treatment, Self-evaluation)

rojmr001 — 2023-04-18 10:57:13 UTC

Treatment

What?:
I want the audience to know they can count on us to help them find a job.

Why?:
We are a recruitment agency; our role is to find workers for big or small companies to generate profits.

How:
Acknowledging that finding a job can be challenging, but we will be there for them. This can be done by showing a person going through a hard time and presenting the solution to that problem (us).

Self-evaluation
Honestly, the final result was better than what I was expecting. I have worked on videos before, but this might be my most elaborated one yet regarding direction.

I usually stick to being the video's actor or editor, so this task took me out of my comfort zone, but it was a satisfying experience.

The recording of the footage took us around 4 hours, and most of it was not used in the final result to make the visuals fit well with the voiceover.

I think I did an excellent job with the time available to work on this assignment! However, I intend to try something more experimental on future videos instead of playing this safe.

Week 9. Banner practice

rojmr001 — 2023-04-21 02:44:51 UTC

This is the banner we worked in during week 9 class :)))))