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      <title>Marketing Consultancy Project by </title>
      <link>https://padlet.com/21314131_/iyynrq3nnr58w2gy</link>
      <description>Christina Hand - 21314131</description>
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      <pubDate>2023-10-12 08:36:08 UTC</pubDate>
      <lastBuildDate>2024-01-08 00:36:40 UTC</lastBuildDate>
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         <title>Director, Marketing &amp; Communications - Tiffany&amp;Co.</title>
         <author>21314131_</author>
         <link>https://padlet.com/21314131_/iyynrq3nnr58w2gy/wish/2743300625</link>
         <description><![CDATA[]]></description>
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         <pubDate>2023-10-12 09:03:40 UTC</pubDate>
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         <title>Director, Marketing &amp; Communications - Tiffany&amp;Co.</title>
         <author>21314131_</author>
         <link>https://padlet.com/21314131_/iyynrq3nnr58w2gy/wish/2840610196</link>
         <description><![CDATA[<ul><li><p>Flawless attention to detail, be a team player, multi-tasker, creative thinker and excellent communicator.</p></li><li><p>A natural relationship -builder with the ability to work well with a strong network of peers and partners.</p></li><li><p>Strong knowledge of digital and social and emerging technologies.</p></li><li><p>Strong analytical skills.</p></li><li><p>Strong creativity and communication skills.</p></li></ul>]]></description>
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         <pubDate>2024-01-07 16:06:36 UTC</pubDate>
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         <title>Paid Social Executive - PrettyLittleThing, Boohoo Group PLC</title>
         <author>21314131_</author>
         <link>https://padlet.com/21314131_/iyynrq3nnr58w2gy/wish/2840612591</link>
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         <pubDate>2024-01-07 16:11:42 UTC</pubDate>
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         <title>Paid Social Executive - PrettyLittleThing, Boohoo Group PLC</title>
         <author>21314131_</author>
         <link>https://padlet.com/21314131_/iyynrq3nnr58w2gy/wish/2840614536</link>
         <description><![CDATA[<ul><li><p>Strong analytical skills with an ability to analyse and draw insights from large data sets.</p></li><li><p>Excellent verbal and written communication skills.</p></li><li><p>A keen eye for creative innovation.</p></li><li><p>You are first and foremost, a team player with a readiness to build relationships with both colleagues and external media partners.</p></li><li><p>You show strong problem-solving skills and are able to source help when needed.</p></li><li><p>You have the ability to work to deadlines in a fast-paced environment.</p></li><li><p>You contribute openly to meetings and discussions.</p></li></ul>]]></description>
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         <pubDate>2024-01-07 16:15:34 UTC</pubDate>
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         <title>PR &amp; Brand Marketing Coordinator - Hobbs</title>
         <author>21314131_</author>
         <link>https://padlet.com/21314131_/iyynrq3nnr58w2gy/wish/2840620795</link>
         <description><![CDATA[]]></description>
         <enclosure url="https://www.fashionworkie.com/job/pr-brand-marketing-coordinator" />
         <pubDate>2024-01-07 16:29:16 UTC</pubDate>
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         <title>PR &amp; Brand Marketing Coordinator - Hobbs</title>
         <author>21314131_</author>
         <link>https://padlet.com/21314131_/iyynrq3nnr58w2gy/wish/2840633965</link>
         <description><![CDATA[<ul><li><p>We will need you to plan, organise and prioritise tasks under pressure.</p></li><li><p>Understand shifting priorities and deadlines.</p></li><li><p>Data-driven</p></li><li><p>Customer-led</p></li><li><p>Aware of our Hobbs brand positioning and messaging.</p><p><br></p></li></ul>]]></description>
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         <pubDate>2024-01-07 17:00:19 UTC</pubDate>
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         <title>Paid Social Executive - PrettyLittleThing, Boohoo Group PLC</title>
         <author>21314131_</author>
         <link>https://padlet.com/21314131_/iyynrq3nnr58w2gy/wish/2840638870</link>
         <description><![CDATA[<ul><li><p>Build campaigns across all key social media platforms, managing all aspects of targeting strategy, budget management, creative execution, tracking set up and performance optimisation.</p></li><li><p>Able to adapt your approach to reflect the objective of the campaign.</p></li><li><p>Using daily data analysis you will pull out key metrics to inform your optimisations across all campaign levels.</p></li><li><p>Communicate your results to wider team, and occasionally, senior stakeholders within the business.</p></li><li><p>Use internal tools on a weekly basis to source relevant, territory specific blogger imagery.</p></li><li><p>Proactively contribute to meetings, owning bespoke documents with value-added insight.</p></li><li><p>Able to manage relationships across internal teams and external suppliers.</p></li><li><p>Work closely with the wider Marketing team to expand your knowledge and build an understanding of the full consumer journey.</p></li><li><p>Develop strong relationships with the rest of the Paid Social Team, the Digital Marketing Team, and the wider Marketing Team. Ensuring that output is aligned across media channels.</p></li></ul>]]></description>
         <enclosure url="" />
         <pubDate>2024-01-07 17:11:46 UTC</pubDate>
         <guid>https://padlet.com/21314131_/iyynrq3nnr58w2gy/wish/2840638870</guid>
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      <item>
         <title>PR &amp; Brand Marketing Coordinator - Hobbs</title>
         <author>21314131_</author>
         <link>https://padlet.com/21314131_/iyynrq3nnr58w2gy/wish/2840642174</link>
         <description><![CDATA[<ul><li><p>Line managing the PR and Marketing intern - coaching their ongoing development.</p></li><li><p>Assist in securing optimum press coverage for our Hobbs brand with aspirational print, digital, broadcast media and celebrity endorsement.</p></li><li><p>Supporting the PR and Brand Marketing manager with the execution of both press and influencer events as well as in-store events. These may occasionally involve travel, working evenings or on weekends.</p></li><li><p>Work with relevant stakeholders to create engaging, shareable social-first content, in particular Instagram stories and Reels.</p></li><li><p>Produce a weekly report on performance, growth, engagement and revenue driven from social channels, plus reports on ad-hoc/seasonal social campaigns.</p></li></ul>]]></description>
         <enclosure url="" />
         <pubDate>2024-01-07 17:18:45 UTC</pubDate>
         <guid>https://padlet.com/21314131_/iyynrq3nnr58w2gy/wish/2840642174</guid>
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         <title>Director, Marketing &amp; Communications - Tiffany&amp;Co.</title>
         <author>21314131_</author>
         <link>https://padlet.com/21314131_/iyynrq3nnr58w2gy/wish/2840644120</link>
         <description><![CDATA[<ul><li><p>Expertise of media landscape across the region: omnichannel view, platform efficiency, innovation, audiences.</p></li><li><p>Guide annual media strategy with a view to driving concrete business objectives.</p></li><li><p>Understand how media can best be leveraged to boost brand equity.</p></li><li><p>Customer data expertise: ability to analyse profiles to determine market segment requirements.</p></li><li><p>Be the authority on the changes and trends within the industry that have impact on our business.</p></li><li><p>Develop strategy for new campaigns and product launches, new store openings, and other business news.</p></li><li><p>Develop local partnership opportunities and PR driven brand campaigns for product launches or key initiatives.</p></li><li><p>Influencer Marketing: Strategize and negotiate brand partnerships that include communications opportunities or collaborations.</p></li><li><p>Build strategies to drive awareness on brand and product collaborations.</p></li><li><p>Build and maintain strong relationships with and manage external agencies and key press, identifying opportunities for high visibility brand and product stories across the region.</p></li><li><p>Present to and update frequently market leadership and regional Marketing &amp; Communications teams.</p></li></ul>]]></description>
         <enclosure url="" />
         <pubDate>2024-01-07 17:23:22 UTC</pubDate>
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         <title></title>
         <author>21314131_</author>
         <link>https://padlet.com/21314131_/iyynrq3nnr58w2gy/wish/2840659653</link>
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         <pubDate>2024-01-07 17:53:46 UTC</pubDate>
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         <title>Curated masterclasses, courses and industry-led talks by fashion experts covering a wide variety of topics.</title>
         <author>21314131_</author>
         <link>https://padlet.com/21314131_/iyynrq3nnr58w2gy/wish/2840665544</link>
         <description><![CDATA[]]></description>
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         <pubDate>2024-01-07 18:07:22 UTC</pubDate>
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         <title></title>
         <author>21314131_</author>
         <link>https://padlet.com/21314131_/iyynrq3nnr58w2gy/wish/2840702561</link>
         <description><![CDATA[<p>Business of Fashion masterclass on McKinsey&amp;Company The State of Fashion 2024 report.</p>]]></description>
         <enclosure url="https://www.youtube.com/live/-VpQxWc5PVA?si=pT7916fS4LI1o7lP" />
         <pubDate>2024-01-07 19:44:14 UTC</pubDate>
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         <title></title>
         <author>21314131_</author>
         <link>https://padlet.com/21314131_/iyynrq3nnr58w2gy/wish/2840703792</link>
         <description><![CDATA[<p>Listening to podcasts by key business players like Vogue.</p>]]></description>
         <enclosure url="https://www.vogue.com/podcast/the-run-through" />
         <pubDate>2024-01-07 19:47:35 UTC</pubDate>
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         <title></title>
         <author>21314131_</author>
         <link>https://padlet.com/21314131_/iyynrq3nnr58w2gy/wish/2840704788</link>
         <description><![CDATA[<p>Google Skillshop course - Fundamentals of Digital Marketing.</p>]]></description>
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         <pubDate>2024-01-07 19:50:32 UTC</pubDate>
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         <link>https://padlet.com/21314131_/iyynrq3nnr58w2gy/wish/2840707251</link>
         <description><![CDATA[<p>LinkedIn Learning - Digital Marketing Tools.</p>]]></description>
         <enclosure url="https://www.linkedin.com/learning/digital-marketing-tools-create-a-marketing-campaign-from-start-to-finish" />
         <pubDate>2024-01-07 19:57:15 UTC</pubDate>
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         <title>A collection of resources from research insights, future opportunities and connections.</title>
         <author>21314131_</author>
         <link>https://padlet.com/21314131_/iyynrq3nnr58w2gy/wish/2840708549</link>
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         <pubDate>2024-01-07 20:01:13 UTC</pubDate>
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         <title></title>
         <author>21314131_</author>
         <link>https://padlet.com/21314131_/iyynrq3nnr58w2gy/wish/2840710363</link>
         <description><![CDATA[<p>Utilising connections to companies on LinkedIn.</p>]]></description>
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         <pubDate>2024-01-07 20:06:39 UTC</pubDate>
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         <title></title>
         <author>21314131_</author>
         <link>https://padlet.com/21314131_/iyynrq3nnr58w2gy/wish/2840714265</link>
         <description><![CDATA[<p>Attending or watching future events.</p>]]></description>
         <enclosure url="https://www.voguebusiness.com/events/how-to-make-the-most-of-big-brand-moments?status=verified" />
         <pubDate>2024-01-07 20:18:32 UTC</pubDate>
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         <title>People of interest, and personalised guidance to help navigate and grow in the industry.</title>
         <author>21314131_</author>
         <link>https://padlet.com/21314131_/iyynrq3nnr58w2gy/wish/2840717899</link>
         <description><![CDATA[]]></description>
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         <pubDate>2024-01-07 20:29:26 UTC</pubDate>
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         <title></title>
         <author>21314131_</author>
         <link>https://padlet.com/21314131_/iyynrq3nnr58w2gy/wish/2840719260</link>
         <description><![CDATA[<p>Business of Fashion's top voices in the industry in 2023.</p>]]></description>
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         <pubDate>2024-01-07 20:33:27 UTC</pubDate>
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         <title></title>
         <author>21314131_</author>
         <link>https://padlet.com/21314131_/iyynrq3nnr58w2gy/wish/2840722109</link>
         <description><![CDATA[<p>People behind successful reports and articles released.</p>]]></description>
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         <pubDate>2024-01-07 20:41:33 UTC</pubDate>
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         <title></title>
         <author>21314131_</author>
         <link>https://padlet.com/21314131_/iyynrq3nnr58w2gy/wish/2840784065</link>
         <description><![CDATA[]]></description>
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         <pubDate>2024-01-08 00:17:30 UTC</pubDate>
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         <title></title>
         <author>21314131_</author>
         <link>https://padlet.com/21314131_/iyynrq3nnr58w2gy/wish/2840784952</link>
         <description><![CDATA[<p>I have structured this reflection using the Driscoll’s What Model because it will allow me to recognise and analyse my experiences and what I have learnt from them.</p><p>&nbsp;</p><p>Driscoll, J. (ed.) (2007) Practicing Clinical Supervision: A Reflective Approach for Healthcare Professionals. Edinburgh: Elsevier.</p>]]></description>
         <enclosure url="" />
         <pubDate>2024-01-08 00:19:09 UTC</pubDate>
         <guid>https://padlet.com/21314131_/iyynrq3nnr58w2gy/wish/2840784952</guid>
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      <item>
         <title>What?</title>
         <author>21314131_</author>
         <link>https://padlet.com/21314131_/iyynrq3nnr58w2gy/wish/2840785347</link>
         <description><![CDATA[<p>I found working as a group challenging but overall, a positive experience. The group understood the brief well from the start, originally selecting a different brand, but this was changed to Private White V.C in the first week after researching further into the companies and deciding this matched our skillset’s the best. As a group we were pro-active to set up meetings to discuss work we had each completed and to set more tasks to achieve next. We utilised Microsoft Teams to schedule calls when external factors affected the ability to meet up in person. These tasks were divided between the group equally and were given based off our strengths. I enjoyed developing a strategy tailored towards specific goals, brainstorming ideas, and working collaboratively. While working on this project I completed a poster to be shown in the fair and a presentation of our most up-to-date work to my classmates for feedback. &nbsp;</p>]]></description>
         <enclosure url="" />
         <pubDate>2024-01-08 00:20:13 UTC</pubDate>
         <guid>https://padlet.com/21314131_/iyynrq3nnr58w2gy/wish/2840785347</guid>
      </item>
      <item>
         <title>So what?</title>
         <author>21314131_</author>
         <link>https://padlet.com/21314131_/iyynrq3nnr58w2gy/wish/2840785531</link>
         <description><![CDATA[<p>The poster fair we attended allowed our group to compare our ideas with others and gather inspiration. We took notes from this and used helpful feedback received after presenting to the class to develop on specific areas of the project such as strategy and tactics to define them further. This feedback also helped us realise the strategy needed to be re-evaluated minorly to relate more closely to Private White V.C’s values and identity. This prompted me to find new micro-influencers to use within the strategy that were more in-line with this. I learnt from these tasks that I am successful at using feedback to improve ideas and taking the initiative to change previous decisions for this. Communication between the group was strong, and the frequent meetups and scheduled calls allowed us to share ideas and pieces of research we found. I think these meetings allowed us to achieve a flowing and connected final project because we were always up to date and completing tasks we were confident on. I enjoyed the collaborative aspect but the most challenging part of working in a group appeared towards the end of the project. When adding credits to each page I learnt that some people will try to take credit for research I have done, and this is something that will happen continuously when I go into the industry.</p>]]></description>
         <enclosure url="" />
         <pubDate>2024-01-08 00:20:38 UTC</pubDate>
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      </item>
      <item>
         <title>Now what?</title>
         <author>21314131_</author>
         <link>https://padlet.com/21314131_/iyynrq3nnr58w2gy/wish/2840785663</link>
         <description><![CDATA[<p>From this project I have proved to myself that I am good at working collaboratively in a team, and this is something I can bring to future jobs after I graduate. I enjoyed sharing research I found to help other members in my group, and this is an attitude I will continue to use. Some tasks completed throughout the project, such as the poster and presentation, showed me I need to stay open to feedback because it will help me focus my ideas and work in the correct direction. When working on future projects I will make sure to utilise these opportunities every time they are given.</p>]]></description>
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         <pubDate>2024-01-08 00:21:01 UTC</pubDate>
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