HCD MUSEUM OF FAILURE by Trechelle Lyn Ras https://padlet.com/trechras/iylmsukmxg2kimdw Failure is the greatest teacher. en-us 2021-01-18 00:03:16 UTC 2025-09-27 02:48:10 UTC hello@padlet.com https://padlet.net/icons/png/1f34b.png Genesis Toys My Friend Cayla trechras https://padlet.com/trechras/iylmsukmxg2kimdw/wish/1096370114
Dolls which uses speech recognition  technology in conjunction with a mobile app to recognise the child's speech and have a conversation. The doll uses the internet to search what the child said which then answers with what it collected online. The doll is banned in Germany as an illegal surveillance device.

Hype Level: KARDASHIAN
Failure Proportion: EPIC
Cost to Company: PAINFUL]]> 2021-01-18 00:03:16 UTC https://padlet.com/trechras/iylmsukmxg2kimdw/wish/1096370114 Sony Betamax trechras https://padlet.com/trechras/iylmsukmxg2kimdw/wish/1096370115 "A consumer-level analog-recording and casette format of magnetic for video. Its competitor VHS could record for 2 hours against its 1 hour bu tit launched in spite of the product inadequacy." - Wiki

Hype Level: KARDASHIAN
Failure Proportion: EPIC
Cost to Company: PAINFUL]]> 2021-01-18 00:03:16 UTC https://padlet.com/trechras/iylmsukmxg2kimdw/wish/1096370115 Coca-Cola Coke Blak trechras https://padlet.com/trechras/iylmsukmxg2kimdw/wish/1096370116 "A coffee-flavored soft drink introduced by Coca-Cola in 2006 and discontinued in 2008." - Wiki


Hype Level: KARDASHIAN
Failure Proportion: MASSIVE
Cost to Company: PAINFUL]]> 2021-01-18 00:03:16 UTC https://padlet.com/trechras/iylmsukmxg2kimdw/wish/1096370116 Twitter Peek trechras https://padlet.com/trechras/iylmsukmxg2kimdw/wish/1096370117 "The original Peek was an email-only mobile device that came onto the market in 2008 with promise. Then a year later, they came out with Twitter Peek, a Twitter-only device which ended up being a dud. 

It didn’t solve any problems, only created them." - Medium



Hype Level: KARDASHIAN
Failure Proportion: EPIC
Cost to Company: PAINFUL
]]> 2021-01-18 00:03:16 UTC https://padlet.com/trechras/iylmsukmxg2kimdw/wish/1096370117 Digital Convergence Corporation :CueCat trechras https://padlet.com/trechras/iylmsukmxg2kimdw/wish/1096370118 Free to internet users, a cat-shaped handheld barcode reader to open a URL by scanning a barcode on a printed matter. "CueCat isn't worth installing and using, even though it's available free of charge ... In order to scan in codes from magazines and newspapers, you have to be reading them in front of your PC...  fails miserably. Using it is just unnatural and ridiculous... ."  WSJ, 2000

"...not solving a problem... feeble business idea" Spolsky, 2000

Hype Level: KARDASHIAN
Failure Proportion: EPIC
Cost to Company: RIP]]> 2021-01-18 00:03:16 UTC https://padlet.com/trechras/iylmsukmxg2kimdw/wish/1096370118 Rejuvenique Electric Shock Facial Mask trechras https://padlet.com/trechras/iylmsukmxg2kimdw/wish/1096370119 "Made of rigid plastic, this 1990 mask only comes in one size. The shocks are set up to “exercise” your face and reduce wrinkles. Many of us search for a facial product that will help reduce the look of aging and leave us looking refreshed and youthful. This one simply leaves us with nightmares." - plaidswan.com

Hype Level: KARDASHIAN
Failure Proportion: EPIC
Cost to Company: RIP]]> 2021-01-18 00:03:16 UTC https://padlet.com/trechras/iylmsukmxg2kimdw/wish/1096370119 Nokia N-Gage trechras https://padlet.com/trechras/iylmsukmxg2kimdw/wish/1096370120
"The N-Gage was a smart  smartphone combining features of a mobile phone and a  handheld game system. N-Gage attempted to lure gamers away from the Game Boy Advance by including telephone functionality. This was unsuccessful, partly because the buttons, designed for a telephone, were not well-suited for gaming. The original N-Gage was described as resembling a taco, which led to its mocking nickname "Taco phone" - Wiki

Hype Level: KARDASHIAN
Failure Proportion: EPIC
Cost to Company: RIP
]]> 2021-01-18 00:03:16 UTC https://padlet.com/trechras/iylmsukmxg2kimdw/wish/1096370120 Google Glass trechras https://padlet.com/trechras/iylmsukmxg2kimdw/wish/1096370121
"Google Glass is a brand of optical head-mounted display designed in the shape of a pair of eyeglasses. It displayed information in a  smartphone-like, hands-free format. The headset received a great deal of criticism amid concerns that its use could violate existing privacy laws.

On January 15, 2015, Google announced that it would stop producing the Google Glass prototype, to be continued in 2017 tentatively. In May 2019, Google announced the Google Glass Enterprise Edition." - Wiki

Hype Level: KARDASHIAN
Failure Proportion: EPIC
Cost to Company: PAINFUL
]]> 2021-01-18 00:03:16 UTC https://padlet.com/trechras/iylmsukmxg2kimdw/wish/1096370121 DMC DeLorean trechras https://padlet.com/trechras/iylmsukmxg2kimdw/wish/1096370122 "It is remembered for the one model it produced — the stainless steel sports car featuring gull wing doors.   The lack of demand, cost overruns, and unfavourable exchange rates began to take their toll on DMC's cash flow in late 1981. The company had estimated its break-even point to be between 10,000 and 12,000 units, but sales were only around 6,000." -Wiki

Hype Level: KARDASHIAN
Failure Proportion: EPIC
Cost to Company: RIP]]> 2021-01-18 00:03:16 UTC https://padlet.com/trechras/iylmsukmxg2kimdw/wish/1096370122 Microsoft Kin trechras https://padlet.com/trechras/iylmsukmxg2kimdw/wish/1096370123
"Kin was a short-lived mobile phone  designed for users of social networking  Microsoft described the phones' target demographic as men and women between ages 15 and 30. Microsoft invested two years and about US$1 billion developing the Kin platform." - Wiki

Hype Level: KARDASHIAN
Failure Proportion: EPIC
Cost to Company: PAINFUL]]> 2021-01-18 00:03:16 UTC https://padlet.com/trechras/iylmsukmxg2kimdw/wish/1096370123 Apple Newton trechras https://padlet.com/trechras/iylmsukmxg2kimdw/wish/1096370124 "The Newton is a series of personal digital assistants (PDAs) developed and marketed byApple Computer, Inc. An early device in the PDA category it was the first to feature handwriting recognition. Considered technologically innovative at its debut, but a combination of factors, some of which included its high price and early problems with its handwriting recognition feature, limited its sales. This led to Apple ultimately discontinuing the platform at the direction of Steve Jobs  in after his return to the company." -Wiki

Hype Level: KARDASHIAN
Failure Proportion: EPIC
Cost to Company: PAINFUL
]]> 2021-01-18 00:03:16 UTC https://padlet.com/trechras/iylmsukmxg2kimdw/wish/1096370124 Coca-Cola New Coke trechras https://padlet.com/trechras/iylmsukmxg2kimdw/wish/1096370125
The reformulated Coke was introduced in April 1985. In 1992, it was renamed Coke II. However, the American public's reaction to the change was negative, and "New Coke" was considered a major failure. Coke II was discontinued in July 2002. It remains influential as a cautionary tale against tampering with a well-established and successful brand

Hype Level: KARDASHIAN
Failure Proportion: EPIC
Cost to Company: PAINFUL
]]> 2021-01-18 00:03:16 UTC https://padlet.com/trechras/iylmsukmxg2kimdw/wish/1096370125 Trump University trechras https://padlet.com/trechras/iylmsukmxg2kimdw/wish/1096370126 Trump University (also known as the Trump Wealth Institute and Trump Entrepreneur Initiative LLC) was an American company that ran a real estate training program from 2005 until 2010. It was owned and operated by The Trump Organization. A separate organization, Trump Institute, was licensed by Trump University but not owned by The Trump Organization. In 2011, amid multiple investigations, lawsuits and student complaints, it ceased operations. It was founded by Donald Trump and his associates, Michael Sexton and Jonathan Spitalny, in 2004. The company offered courses in real estate, asset management, entrepreneurship, and wealth creation.

Hype Level: KARDASHIAN
Failure Proportion: EPIC
Cost to Company: PAINFUL
]]> 2021-01-18 00:03:16 UTC https://padlet.com/trechras/iylmsukmxg2kimdw/wish/1096370126 TASK 1: CO-CURATE THE MUSEUM (5 mins) trechras https://padlet.com/trechras/iylmsukmxg2kimdw/wish/1096370127 What else do you think belongs here? Feel free to add them all!  Don't forget to add wall notes. Analyse the failure based on:
1. Hype Level
LOW
MEDIUM
KARDASHIAN
2. Failure Proportion
MODERATE
MASSIVE
EPIC
3. Cost to Company
SO-SO
PAINFUL
RIP]]> 2021-01-18 00:03:16 UTC https://padlet.com/trechras/iylmsukmxg2kimdw/wish/1096370127 Segway trechras https://padlet.com/trechras/iylmsukmxg2kimdw/wish/1096370128 "This was supposed to revolutionize personal transport. People were supposed to stop walking. Travelling by a Segway was the future."
However, people still walk today and only tourist and travel groups use Segways now.

Hype Level: KARDASHIAN
Failure Proportion: EPIC
Cost to Company: PAINFUL

]]> 2021-01-18 00:03:16 UTC https://padlet.com/trechras/iylmsukmxg2kimdw/wish/1096370128 Snapchat Spectacles trechras https://padlet.com/trechras/iylmsukmxg2kimdw/wish/1096370130 It was back in September 2016 that Snap Inc first revealed the Snapchat Spectacles – sunglasses boasting a camera that recorded 10 seconds of video at a time, from a 115-degree angle lens, in a circular fashion – “more like human vision”. These videos synced with a smartphone making it easy to share them with friends, family and other followers on social media. Hundreds of thousands of pairs of Spectacles sit rotting in warehouses after the company bungled the launch. Initial hype and lines for its roving, limited time only Snapbot vending machines led Snap to overestimate demand but underdeliver on quality and content.

Hype Level: Kardashian
Failure Proportion: Epic
Cost to Company: Painful]]> 2021-01-18 00:03:16 UTC https://padlet.com/trechras/iylmsukmxg2kimdw/wish/1096370130 Tata Nano Cars in India trechras https://padlet.com/trechras/iylmsukmxg2kimdw/wish/1096370131 Was announced as a cost-effective model to cater to the growing middle class population. Created a ton of hype for its ludicrous price point (around US$2500 in late 2000s). 
However, in order to keep costs low, Tata had to cut corners during production which resulted in safety flaws (some cars burst into flames) and contrary to their intentions, the car came to perceived as a "cheap" commodity and saw abyssmal sales figures. 
1. Hype Level: Kardashian
2. Failure Proportion: Massive
3. Cost to Company: Painful]]> 2021-01-18 00:03:16 UTC https://padlet.com/trechras/iylmsukmxg2kimdw/wish/1096370131 MySpace trechras https://padlet.com/trechras/iylmsukmxg2kimdw/wish/1096370132 MySpace was the top 50 websites in 2006 and it helped to popularise the concept of social media. 

However, it soon fizzled out after being overtaken by Facebook in 2009, which was quick to adapt to user's tastes.

]]> 2021-01-18 00:03:16 UTC https://padlet.com/trechras/iylmsukmxg2kimdw/wish/1096370132 Google Plus trechras https://padlet.com/trechras/iylmsukmxg2kimdw/wish/1096370135 The network was launched on June 28, 2011, in an attempt to challenge other social networks, linking other Google products like Google Drive, Blogger and YouTube. The service, Google's fourth foray into social networking, experienced strong growth in its initial years, although usage statistics varied, depending on how the service was defined. Three Google executives oversaw the service, which underwent substantial changes that led to a redesign in November 2015.

Due to low user engagement and disclosed software design flaws that potentially allowed outside developers access to personal information of its users, the Google+ developer API was discontinued on March 7, 2019, and Google+ was shut down for business and personal use on April 2, 2019

Hype Level: Medium
Failure proportion: Massive
Cost to Company: Painful

]]> 2021-01-18 00:03:16 UTC https://padlet.com/trechras/iylmsukmxg2kimdw/wish/1096370135 TASK 2: PICK ONE FAILURE FROM THE MUSEUM AND IN YOUR GROUP... (10 mins) trechras https://padlet.com/trechras/iylmsukmxg2kimdw/wish/1096370137 1. Analyse the failure
2. What role does failure play in innovation? 
3. What hinders us from accepting failure? ]]> 2021-01-18 00:03:16 UTC https://padlet.com/trechras/iylmsukmxg2kimdw/wish/1096370137 GoBear trechras https://padlet.com/trechras/iylmsukmxg2kimdw/wish/1096457348 A new startup/fintech that was launched but didn't manage to survive due to Covid and also business model challenges.

Hype Level
Medium

Failure Proportion
Epic

Cost to company
RIP]]> 2021-01-18 01:43:38 UTC https://padlet.com/trechras/iylmsukmxg2kimdw/wish/1096457348 The department was supposed to create a 'OneOps' service desk team to handle all queries from the business and back office. Each team in the department (7 teams) supposed to nominate one 'subject matter expert' to form this 'OneOps' service desk team. However, this initiative did not happened after 1 year, because there is insufficient manpower to handle current work and we do not have extra budget. https://padlet.com/trechras/iylmsukmxg2kimdw/wish/1096460094
Hype level: Low
Failure Proportion: EPIC
Cost to Company: So So]]> 2021-01-18 01:46:43 UTC https://padlet.com/trechras/iylmsukmxg2kimdw/wish/1096460094 Company depend a lot on inhouse software which as created be intern or temp staff. As times goes by (etc contact end or resignation) no update/maintenance was done and resulted in new system every now and then. https://padlet.com/trechras/iylmsukmxg2kimdw/wish/1096460491 Hype Level: Low
Failure Proportion: Moderate
Cost to Company: So-So]]> 2021-01-18 01:47:09 UTC https://padlet.com/trechras/iylmsukmxg2kimdw/wish/1096460491 Office Assistant Clippy https://padlet.com/trechras/iylmsukmxg2kimdw/wish/1096461996 Irritating? LOL limited answers and generic response.
HYPE: Low
Failure proportion: Moderate
Cost to company: So-So

]]> 2021-01-18 01:48:34 UTC https://padlet.com/trechras/iylmsukmxg2kimdw/wish/1096461996 New Nokia 3310 azharyatim https://padlet.com/trechras/iylmsukmxg2kimdw/wish/1096462616 Hype Level: Medium
Failure Proportion: Massive
Cost to company: Painful]]> 2021-01-18 01:49:16 UTC https://padlet.com/trechras/iylmsukmxg2kimdw/wish/1096462616 OFO Bicycle https://padlet.com/trechras/iylmsukmxg2kimdw/wish/1096464496 There are not many of pick up and parking areas for the bicycles. People are parking it illegally. End up the Ofo's license was cancelled after missing a deadline to remove its bicycles from public space in SG.

Hype Level
medium

Failure
Massive

Cost of the company
Painful 

Vivian]]> 2021-01-18 01:51:27 UTC https://padlet.com/trechras/iylmsukmxg2kimdw/wish/1096464496 Explosive Samsung Galaxy Note 7 https://padlet.com/trechras/iylmsukmxg2kimdw/wish/1096465472 Hype Level: Kardashian
Failure proportion: Explosive
Cost to company: RIP]]> 2021-01-18 01:52:32 UTC https://padlet.com/trechras/iylmsukmxg2kimdw/wish/1096465472 My friend Cayla trechras https://padlet.com/trechras/iylmsukmxg2kimdw/wish/1096465881 My Friend Cayla was a line of 18-inch dolls which uses speech recognition technology in conjunction with an Android or iOS mobile app to recognize the child's speech and have a conversation. The doll uses the internet to search what the child said which then answers with what it collected online. ]]> 2021-01-18 01:52:58 UTC https://padlet.com/trechras/iylmsukmxg2kimdw/wish/1096465881 Singapore's Honestbee https://padlet.com/trechras/iylmsukmxg2kimdw/wish/1096465994
Hype Level: Medium 
Failure Proportion: Massive
Cost to company: Amen RIP]]> 2021-01-18 01:53:07 UTC https://padlet.com/trechras/iylmsukmxg2kimdw/wish/1096465994 Anything and Whatever carbonated drink azharyatim https://padlet.com/trechras/iylmsukmxg2kimdw/wish/1096466021 2021-01-18 01:53:09 UTC https://padlet.com/trechras/iylmsukmxg2kimdw/wish/1096466021