Mailchimp Data by https://padlet.com/Narratives/iulga5f4t12xte8p Analysis of our mailouts in 2023 en-us 2024-01-17 11:53:30 UTC 2024-02-07 15:25:02 UTC hello@padlet.com Generic Email fenya3 https://padlet.com/Narratives/iulga5f4t12xte8p/wish/2851783906

  • Demographics: usually 2/3 women (binary definition but...) Quite consistent across emails.

  • Org/people who engaged most: Hive staff & Connective, partner orgs like JASS, Noor, IPPF, La Interseccion, Reframe. Donors like Ford, Wellspring, ...

  • Mostly Global North except for Kenya - where we had established connections.

    • ]]>     2024-01-17 12:05:57 UTC https://padlet.com/Narratives/iulga5f4t12xte8p/wish/2851783906     fenya3 https://padlet.com/Narratives/iulga5f4t12xte8p/wish/2851786971

  • Interesting fact... average age range was higher than other mail-outs!

  • USA again top country, with Belgium. Mostly Global North except for Colombia.

    • ]]>     2024-01-17 12:09:03 UTC https://padlet.com/Narratives/iulga5f4t12xte8p/wish/2851786971     Reminder email fenya3 https://padlet.com/Narratives/iulga5f4t12xte8p/wish/2851792006

  • Similar demographics, but slight variation in geographies; Romania and Brazil engagement.

  • Allies and donors; Calala, NED, IPAS, TNI, ISHR, ...

    • ]]>     2024-01-17 12:14:10 UTC https://padlet.com/Narratives/iulga5f4t12xte8p/wish/2851792006     fenya3 https://padlet.com/Narratives/iulga5f4t12xte8p/wish/2851797644 Main links clicked:

    • Medium FAQs is the most popular

    • Padlet second

    • Spanish translation (14 clicks) and French translation (4 clicks) are last.

    • 383 opens, 71 clicks. Of the opens, 80% almost based in the USA.

    ]]>     2024-01-17 12:19:55 UTC https://padlet.com/Narratives/iulga5f4t12xte8p/wish/2851797644     fenya3 https://padlet.com/Narratives/iulga5f4t12xte8p/wish/2851805833

  • 442 opens and 110 clicks (3 unsubscribed)

  • Most clicked link is English translation, with the Zoom registration link following.

  • 11 clicks for French translation

  • Again, 80% based in US. This time, all top clicks based in Europe & USA...

    • ]]>     2024-01-17 12:27:37 UTC https://padlet.com/Narratives/iulga5f4t12xte8p/wish/2851805833     Reminder email fenya3 https://padlet.com/Narratives/iulga5f4t12xte8p/wish/2851807340 Demographics look quite similar again, with 80% based in the US and all Europe/Canada/US.

    ]]>     2024-01-17 12:29:08 UTC https://padlet.com/Narratives/iulga5f4t12xte8p/wish/2851807340     fenya3 https://padlet.com/Narratives/iulga5f4t12xte8p/wish/2851810082

  • 345 opens (down from the Interseccion invite; invitations are more popular as there's a clear ask to engage?)

  • Medium is still the most popular link, followed by translation to Spanish 913 clicks) and Padlet (13 clicks).

  • Mostly the same picture re demographics with a little bit of variation.

    • ]]>     2024-01-17 12:31:43 UTC https://padlet.com/Narratives/iulga5f4t12xte8p/wish/2851810082