However, given the country’s stark poverty and inequality rates whereby 30.3% of the population lived below the poverty line (in 2016), with 6.5% living in extreme poverty, and noting that poverty mainly affects women, adolescents and young people, it would also be important to consider using more traditional forms of campaigning (posters, radio ads, community mobilisers) alongside social media campaigns to reach the most vulnerable. In Touba Louba, 44% of adolescent girls (aged 14-17 years old) don’t go to school because of pregnancy and/or child marriage, and one in five adolescents aged 15 to 19 has been pregnant at least once in their life. This probability is even higher in rural areas and among poorer and less educated groups, therefore complimenting social media campaign with traditional media is important to reach the rural, poor areas including girls who have dropped out of school (and may not have access to social media).