Crosstown Doughnuts by Dan

LON171201012 Revenue Streams

MihaelaTiganciuc2021 — 2021-03-15 16:45:16 UTC

In-store sales
Online orders
Providing services
Investment from 5 shareholders
Discounted bundles

Unfair Advantage.

teodorapoenaru1084 — 2021-03-19 09:52:15 UTC

- Unique Sourdough Recipe.
-Seasonal Ingredients for Jams and Fillings.
-Vegan Dough and fillings.
-Ice-Cream made In-house.
-High quality Coffee.
-Gift Boxes
-Personalised Doughnuts for events.

Channels.

teodorapoenaru1084 — 2021-03-19 09:55:47 UTC

-Food Stalls in Markets.
-Word of Mouth.
- Direct Sale: 10 Stores.
-Indirect Sale: Stockists of; Harrods, Wholefoods and Planet Organic.
-Social Media platforms such as; Facebook, Instagram, Twitter.
-Email and Phone number.

Customer Segments

danielmeresanu19 — 2021-03-19 10:11:09 UTC

Adults-Students-Corporates-Children

^G^{eographic Segmentation}

Currently available only in London with pre-ordering delivery options for Cambridge, Crosstown Doughnuts targets its consumer in some of the city’s most visited areas. You can locate their stores in the busiest regions such as Piccadilly Circus, Soho, Shoreditch, London Bridge, and markets such as Lloyd Parks or Cristal Palace Park. Their products are also stocked by “High End” retailers such as Harrods and Wholefoods, brands renowned for their premium range of products with whom Crosstown is associated (Locations, 2021).

_{Demographic Segmentation}

Their Canary Wharf locations prove that Crosstown Doughnut segmented their consumers by location and targeted them by occupation; with a £4.5 average price per doughnut, Crosstown targets middle to upper-class earners. An interesting fact about this particular location is that it has about 120,000 daily working populations in industries like finance, technology and media (Canary Wharf fact sheet, 2021).

^{Behavioural Segmentation}

Crosstown Doughnuts is also available for catering and events. So, whether you are planning a wedding or wish to surprise your special someone, they got your back with a wide range of personalised gifts sets as well as a doughnut tree. Their most recent behavioural segmentation campaign is for St. Patrick’s Day and Easter (Catering & Events, 2021).

^{Psychographic Segmentation}

Their wide vegan selection proves that Crosstown Doughnuts is not only targeting the usual doughnut consumer but is also expanding onto a more personalised market with its vegan offerings, showing consideration for its consumers’ lifestyles ( Vegan Crosstown, 2021).

Cost Structure 2020

danielmeresanu19 — 2021-03-19 10:12:15 UTC

Turnover £5,479,186
Cost of sales for the year £998,699
Personnel
Inventory
Raw Materials
Suppliers
Operating Lease Rentals £669,903
Administrative Expenses £4,933,881
Pensions
Employees
Financial Instruments
Marketing
Taxation £97,062
Debtors £721,539
Creditors £1,142,839
Loans due between 1-5 years £561,006
Depreciation Tangible Fixed Assets (1-5) £376,853
Investments £100,000
Interest payable and expenses £57,586

Short term leased property £95,000/ 27% straight line
Plant and machinery £1,573,472 / 20% straight line
Motor vehicles £117,576/ 20% straight line
Fixture and Fittings £350,997/ 20% straight line
Office equipments £58,252/ 33% straight line

Loss of the year £510,850

(UK GOV, 2021)

Key Activities

katesoto — 2021-03-19 10:21:50 UTC

by K. Soto-Bocian
LON190926001
Key activities identify processes and tasks:
* Hand-designed, quality, and unique range.

* Delivered by Slerp, a company-owned delivery platform.

* Distinctive and attractively constructed website.

* Integrating marketing by forming advertisement partnerships and brand development by serving well-known companies.

* Supporting CSR activities with donations as ‘Doughnations’ .

* Excellent online and offline customer service which affirms relationships, more internal development of stuff and employees.

Unique Selling Proposition

katesoto — 2021-03-19 10:28:33 UTC

by K. Soto-Bocian
LON190926001

Unique value creation from a customer point of view:

* Customized options for arranged orders to meet customer’s needs, wants and demands.

* New Concept of Doughnuts - forerunner in a yeast-raised sourdough base.

* Unique vegan hybrid sourdough which tastes like the original.

* Delivery system differentiating Crosstown from other market players.

* Product innovation.

* Excellent customer and delivery service ratings.

* A high nourishment and quality product.

* Fresh, organic ingredients.

PROBLEM

karolinaurbanik12 — 2021-03-19 10:29:43 UTC

Only London is the main location, for different cities only pre-ordered delivery available.
Lack of events due to Covid-19.
Problem or delays with suppliers due to pandemic.
Shelf life of 1-5 days may cause huge food waste.
All doughnuts and cookies contain gluten which is not suitable for Celiac disease disorder due to wheat.
Nut allergy- even if baked goods do not contain nuts such as peanuts, tree nuts or seeds, it is possible that they came into contact with nuts through cross-contamination.
Sweet products can cause obesity, weight gain, risk of heart disease, some cancers and type 2 diabetes.

SOLUTION

karolinaurbanik12 — 2021-03-19 10:56:15 UTC

Order online for pick-up or delivery across London.
Expanding to different counties of the UK.
Discounted prices on products on their last day of expiry day, a donation to food banks.
Vegan range of products replacing animal's products with plant ingredients (butter- coconut butter etc.)
Ordering most stock in advance and storing it.
Doughnuts and ice creams are suitable for vegans and vegetarians.
Gluten-free ice creams and toppings.

Crosstown Key Activities & USP Video Presentation

katesoto — 2021-03-25 17:10:53 UTC

https://www.youtube.com/watch?v=Jy_-wjV8jBQ&ab_channel=KateSoto

Reference list:

MihaelaTiganciuc2021 — 2021-03-26 10:11:30 UTC

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Briggs, F., (2019) Crosstown Doughnuts founder launches new Deliveroo rival in London. Retail Times. [Online]. Available at: https://www.retailtimes.co.uk/crosstown-doughnuts-founder-launches-new-deliveroo-rival-in-london/ [Accessed on: 14.03.21].

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Group.canarywharf.com (2021) Canary Wharf fact sheet [online]. Available at: [Accessed 20 March 2021].

Gyton, G., (2019) Crosstown Doughnuts picks up new contract with Harrods. MCA. [Online]. Available at: https://www.mca-insight.com/food-to-go/crosstown-doughnuts-picks-up-new-contract-with-harrods/597119.article [Accessed on: 14.03.21].

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Crosstown Unfair Advantage & Channels Voice over Presentation

teodorapoenaru1084 — 2021-04-02 18:21:32 UTC

Crosstown Doughnuts Revenue Streams Voice Presentation

MihaelaTiganciuc2021 — 2021-04-03 11:20:43 UTC

CrossTown Doughnuts (audio of problems and solutions)

karolinaurbanik12 — 2021-04-04 17:59:17 UTC