SMART INFORMATION by LEON THAM https://padlet.com/BAKKIO/SMARTINFO Lesson 1 : How do I begin? en-us 2018-06-08 01:05:45 UTC 2025-03-18 00:39:05 UTC hello@padlet.com https://padlet-assets.s3.amazonaws.com/icons/Diskette.png THE ART OF EFFECTIVE MESSAGE DESIGN BAKKIO https://padlet.com/BAKKIO/SMARTINFO/wish/266215710 2018-06-08 01:05:45 UTC https://padlet.com/BAKKIO/SMARTINFO/wish/266215710 RETHINK CONTENT GENERATION STRATEGIES BAKKIO https://padlet.com/BAKKIO/SMARTINFO/wish/266215711 In the age of SOCIAL MEDIA, if you cannot engage - you may lose all your customer to the "SHOPPING EFFECT". 

The habit of using mobile phone to search for the "best deals" have created the "SHOPPING EFFECT" - the idea that they have a "freedom of choice"

As we have seen earlier, effective content strategies require 
  1. A thorough assessment of all the communications you make with your customer.
  2.  Adapting workflow to include effective content generation in every aspect of the organisation.
Whats your opinion?
]]> 2018-06-08 01:05:45 UTC https://padlet.com/BAKKIO/SMARTINFO/wish/266215711 STEP TWO : Discuss with the content generator about it's effectiveness. BAKKIO https://padlet.com/BAKKIO/SMARTINFO/wish/266215712 a. Who really read the stuff your     

    company sent?

b. How do you know?
c. Is there even a record?


If you have no clue, you are likely to be wasting resources and money. If you know the answer to the above - answer the next question. 


Share with us your findings in the comments below - we love to hear your experience!
]]> 2018-06-08 01:05:45 UTC https://padlet.com/BAKKIO/SMARTINFO/wish/266215712 STEP ONE : Make a list of stuff that customer see. BAKKIO https://padlet.com/BAKKIO/SMARTINFO/wish/266215713 1. CATALOGS
2. PROPOSALS
3. QUOTATIONS
4. EMAILS
5. GREETING CARDS
6. PROMOTION FLYERS
7. DEMO KIT
8. GIFT-AWAY
9. MESSAGES
10. WEBSITES
11. SOCIAL MEDIA
12. VIDEO
13. PHOTOS
What else are you sending out? Share your comments below!

]]> 2018-06-08 01:05:45 UTC https://padlet.com/BAKKIO/SMARTINFO/wish/266215713 BE VERY HONEST BAKKIO https://padlet.com/BAKKIO/SMARTINFO/wish/266217841 2018-06-08 01:32:14 UTC https://padlet.com/BAKKIO/SMARTINFO/wish/266217841 THROW THEM AWAY BAKKIO https://padlet.com/BAKKIO/SMARTINFO/wish/266219095 You are wasting space.]]> 2018-06-08 01:45:51 UTC https://padlet.com/BAKKIO/SMARTINFO/wish/266219095 ARE YOU POINTLESS? BAKKIO https://padlet.com/BAKKIO/SMARTINFO/wish/266219707 2018-06-08 01:52:23 UTC https://padlet.com/BAKKIO/SMARTINFO/wish/266219707 COMMUNICATION OBJECTIVES BAKKIO https://padlet.com/BAKKIO/SMARTINFO/wish/266219900 Is all your collateral communicating the messages of your products, services or corporate branding? In this age where customer "SHOP" online for services and products - its TIME TO RETHINK how you present yourself. 

DO share some of your thoughts on how you communicate successfully or the issues you face here. ]]> 2018-06-08 01:54:18 UTC https://padlet.com/BAKKIO/SMARTINFO/wish/266219900 TRAINING IS NEEDED BAKKIO https://padlet.com/BAKKIO/SMARTINFO/wish/266226368 While audits can be done internally to assess the needs required to generate SMART INFORMATION. When it comes to actual content generation - it may not be as straightforward as it seems. In the Effective Message Design Workshop I conducted, less then 10% of the attendee have any idea of the Marketing Terms I introduced. 

While it may be easy for marketing trained professionals like yourself. Those without proper marketing training is ill-equipped to generate any form of effective contents for the companies.  This is not a ONE-OFF training, the external help you seek must 
  • be familiar with your industry
  • be familiar with digital transformation processes
  • be willing to visit your clients and show how proper research, customer touchpoint evaluations, message design and A/B testing are properly done.
  • help you with structuring how content is to be generated
  • help you structure how feedback should be collected, digitized and analysed.
Good digital transformation expertise are rare in ASIA and be expected to pay a reasonable price for engaging their services. To what I know, since the PaaS trend really took off in 2016/17 - this is the Dilemma.
  • There are many Millennials who are digital savvy.
  • There are many generation X who have the necessary wisdom and business acumen accumulated with experience and insights that is required to transform a company.
But when it comes to transformation - digital Savvy without wisdom is as pointless as content without audience. 

Ultimately, its Digital Transformation we need, not disruption.

Whats your opinion?
]]> 2018-06-08 02:54:11 UTC https://padlet.com/BAKKIO/SMARTINFO/wish/266226368 BAKKIO https://padlet.com/BAKKIO/SMARTINFO/wish/266229145 2018-06-08 03:27:05 UTC https://padlet.com/BAKKIO/SMARTINFO/wish/266229145 BAKKIO https://padlet.com/BAKKIO/SMARTINFO/wish/266229486 2018-06-08 03:31:40 UTC https://padlet.com/BAKKIO/SMARTINFO/wish/266229486 ESTABLISH YOUR GOALS BAKKIO https://padlet.com/BAKKIO/SMARTINFO/wish/266229518 for
  • Informing the customer
  • Collecting feedback
  • Positive actions for reinforcements
  • Measurement of satisfaction
This should cover every touch points of your customer interactions.

You will also need to consider the appropriate platform on which you deliver , monitor and analyse the feedback from customers. The external training organisation you engage will be in the right position to recommend the best options according to your needs.
]]> 2018-06-08 03:32:14 UTC https://padlet.com/BAKKIO/SMARTINFO/wish/266229518 DIGITAL SMEs BAKKIO https://padlet.com/BAKKIO/SMARTINFO/wish/266230119 2018-06-08 03:40:05 UTC https://padlet.com/BAKKIO/SMARTINFO/wish/266230119 INTRODUCTION BAKKIO https://padlet.com/BAKKIO/SMARTINFO/wish/266230170 2018-06-08 03:40:32 UTC https://padlet.com/BAKKIO/SMARTINFO/wish/266230170