§In group of 3-4, you are given 30 minutes to discuss for this activity and write down below

-Affordable prices to shop : the prices for cosmetics and branded goods are cheaper compared to Malaysia.

-Comfortable weather to travel around : During the fall the weather is comfortable and bloomy and during the summer the temperature is warmer but still comfortable for exploring the city. Even when it is winter, the weather is very cool and refreshing plus there will be snow.

-top convention destination : Korea is emerging as one of the best meetings destinations with its excellent infrastructure, easy accessibility, and a variety of offerings including food, nightlife, entertainment. Korea has 11 MICE cities where each region has a specialized industry are are fully equipped with state-of-the-art convention facilities and unique attractions. Organizers can choose the destination that best suits their event’s needs or preferences.

One of Osaka's greatest advantages is its proximity to the many World Heritage sites which are scattered throughout the cities of Kyoto, Nara, Kobe and Wakayama, some no more than 30 minutes away. Osaka is home to its own recently-recognized World Heritage Site, the Mozu-Furuichi Kofun Group. Day trips can also be made to Hiroshima, Nagoya and even Tokyo.

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2. Top-notch meeting facilities and accommodations
- Osaka is equipped with first-class meeting and event facilities, including the state-of-the-art Osaka International Convention Center, Congres Convention Center, Osaka Central Public Hall, INTEX Osaka, Asia-Pacific Trade Center and Kyocera Dome Osaka.

In addition to being home to some of the world's foremost hotels, there is also an abundance of reasonably priced accommodation. With approximately 50,000 guest rooms situated throughout the city, there is sure to be something to suit the needs of every visitor.

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3. Rich culture of Japan
Osaka’s captivating cultural sites and attractions. For example, The Suntory Yamazaki Distillery, Osaka Castle, Fish Market Kuromon, The Momofuku Ando Instant Ramen Museum, Universal Studios Japan.
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4. People 
- Osakans are considered to be more friendly. As I mentioned, Osaka has the strong comedy culture, people are tend to joke and laugh with others while Tokyoites are more shy and quiet generally.

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5. Osaka’s food culture
Osaka’s food culture is stronger than any other regions in Japan as the term “kuidaore” (“eat until you drop”) is used to describe the city. Many of their local dishes become nation’s favourites such as Takoyaki and Okonomiyaki. Also Osaka is the best place to eat cheap and enjoy their street food! ]

    Date (return): 8^th Marth 

 Flight:
 - AirAsia: RM797 (NO TRANSIT)
- Cathay Dragon: RM1146 (1 STOP) 

2) 

·       NOVOTEL BEIJING XINQIAO

·       BEIJING 161 BEIHAI 
        COUNTRYARD HOTEL 

·       THE NORTH GARDEN HOTEL 
WANGFUJING 

·       Cai Yi Xuan Restaurant 

·       GUIJIE STREET

·       Maison Flo Restaurant

·       LaJiaSi Chu Restaurant

·       Huguo Temple Snack 

·       Sheng Yong Xing Restaurant

·       China Grill Restaurant 

·       Jubaoyuan Hot Pot Restaurant

·       QUANJUDE  

2) ATTRACTIONS:
·       SUMMER PALACE 

·       BEIHAI PARK

·       GUIJIE STREET

·       WANGFUJING - shopping

·       GREAT WALL OF CHINA 

·       THE PALACE MUSUEM

·       TIANANMEN SQUARE 

·       FORBIDDEN CITY 

·       PEKING OPERA

·       798 Art Zone 

Age: 25-40
Gender: 60% Male, 40% Female
Income: 8,000-10,000
Race: Chinese, Malay & Indian
Marital status: Married or single 
Position: Insurance Agents
Education: Pre-Contract Examination for Insurance Agent (PCEIA)
b.     Psychographic
Behavior:
Passive: Museums, Island Hopping, Shopping, Festivals
Active: Hiking, Snorkeling
Preference: Halal, No beef
Allergy: Seafood, Nuts, Dairy 

c.      Geographic
Which location: Great Eastern, Kuala Lumpur Malaysia

 Flight: Air Asia   KUL-INCHEON

                           D7504  0750-1520  

                           INCHEON – KUL

                           D7507  0945-1515                                                                    (RM698.01)
    Air Asia   KUL- ICN
D7504  0750-1520  6h30m

                     ICN-KUL
D7505  1625-2155  6h30m

                                                      (RM698.01)

Accomodation
Sejong Hotel

Lunch: Korea House Restaurant

Dinner: 남산의 사계절(N. Fourseason)

Dinner: Myengdong Kyoja (Kalguksu restaurant)

Dinner: Todai Myeongdong (Buffet)

Dinner: Gapyeong (Korean BBQ)

Lunch: Palsaik Samgyeopsal (BBQ)

Dinner: Hongdae (Dinner)

Destinations
- Namsangol Hanok Village (free entrance)

-Gwangmyeong Cave (6,000won)

-Myeong-Dong Street (free entrance)

-Trickeye Museum Seoul (11,000 won -grp)

-Namsan Mountain Park (free entrance)

-seoul tower 

-Everland ( 56,000 won )

-Gapyeong (free)

-Gyeongbokgung (3,000won)

-Ewha Women's University 

-Hongdae Shopping Street

 

Age : what is the age group and how many from the age groups, 

( 20-35 ) , 34

(35-45), 25

(45+), 20

Sex : how many male how many female 

 M, 46

 F, 30

Job rank: agents level 20, manager level 34, director level, 22

Psychographic:

Active : how many people want to involve on more active activities,  50%

Passive: how many people who would like to get involved in sightseeing and less extreme activities, 50%

Food preferences: vegetarians 19, kosher/halal foods 38, allergies 2 

Geographic: 

Location, Nationality: Malaysian 64, other 12

b) Psychographic: Our project is targeted on the insurance company AXA, therefore the guests targeted for our incentive trip is mainly people who are from the upper class. Paris, France is one of the most luxurious countries in the world, and a lot of well-known businessmen and companies tend to visit the country for their business purposes. The labor force of the AXA insurance company are never overlooked or looked down on by the Malaysian community as they are significant people that hold good images in the public’s eyes. Therefore, we have decided that the massive French economy would be a great place for the members of AXA to venture out and get their company ideas on a brainstorming process. Additionally, the French lifestyle would be a lifestyle that could be of mutual interest to the members of the company as even though the insurance companies have laid back policies, there are endless possibilities of moving forward.

c) Geographic: AXA Insurance Company is originally a French company based in Malaysia. The target market we have aimed for will consist of people of Malaysian nationality on the majority side. Additionally, there will be some other nationalities such as India, Singapore, Indonesia, and more. As France is the origin of the company, some of the high authority members such as leaders would be from France. As mentioned before, we are expecting the geographic estimates to be rigid, but diverse at the same time as the event we are hosting is definitely something that could be more enjoyable by a more contrasting target market.

The total length of the trip is 7 nights + 08 days and we have decided that the final date would from 13th September - 20th September 2020. The reason why we chose this timeframe is due to the availability of options. As festive season would not be an ideal time for incentive trips, September was our final decision.

Flight option 1 that we have chosen is Etihad Airways. The flight which will depart to France from Kuala Lumpur is Etihad Airways 711 and will consist of a layover in Abu Dhabi, United Arab Emirates. The travel date would be on 13th September, and the return date would be on 20th September from Etihad Airways which also consists of a layover at Abu Dhabi, United Arab Emirates. The price for this flight option is RM 2,369 from cheapflights.com.my.

Flight option 2 that we have chosen is Emirates. The flight takes off from Kuala Lumpur on 13th September and takes a stopover at Dubai. The return flight back to Kuala Lumpur would also consist of a stopover at Dubai. The option costs RM 2,620 from skyscanner.com.my

ACCOMMODATION

Hotel 1: Paris Marriot Opera Ambassador Hotel

Hotel 2: Saint Regis Hotel Burgundy

Hotel 3: Crowne Plaza Paris Republique

D2- Kazenomachi Kyobashiten

D4- Tembimbou

D6- Doma Doma Namba Sennichimaedori 

D7-  HYAKURAKU

Dinner 

D2-  HANAMIDORI Shinsaibanshiten

D4- GONBEI Minamihorieten 

D6- KYOTO Shijokarasumaten

Attractions 

1)Todaiji Temple

2)Nara Deer Park

3)Osaka Castle

4)Shinsaibashi (shopping street

5)Dotonbori (walking street

6)Spa World

7)Universal Studio Japan

8)Kiyomizu-dera Temple

9)Nijo-jo Castle

10)Fushimi Inari Taisya Shito Shine

C. Geographic 
 - Location  Kuala Lumpur, Malaysia
 - Malaysian 32 Singaporean 16 Thai 16 and Chinese 16

Specific: To make the relationship become stronger enough to understand each other to keep the company moving forward.

Measurable: The employees and management are highly trusting to each other and know that group work is always better than Individual work 

Achievable: Giving the chances for the employees to feel more acceptance within the relationship between employees and management. 

Relevant: The human resources (HR) should make sure that the workers have a feeling of secure and connected to the company. 

Timeline: The duration of the trip is specialized in a way that the employees and management can built a sense of trust and reliance among them.

Objective 2: To reward the employees for their achievement 

Specific: To appreciate the employee’s hard work as they have achieved the highest sales target at this year. 

Measurable: The employees feel appreciated as they become more motivated in the company, which helps the company to improve the productivity.

Achievable: The employees have a feeling that they are important and values of the company. 

Relevant: The incentive trip will be provided full of attraction place, entertainment and gala dinner for the employees to enjoy and relax in the trip.      

Timeline: 8 day 7 nights of incentive trip 

B) Physiography
    - age 25 to 35 agent will enjoy active activities which is more extreme
  - age 37 to 45 will enjoy activities which is more relaxed and passive like monuments, market, 
 -arrange the food into three parts which are halal, non-halal and vegetarian

 C)  Geographic 
     - Most of the agents are local. some of them are from different state like Kuala Lumpur ,Johor, Sabah, Sarawak and Kedah. 

 
 
 

- The meeting for Mr. Anderson will be held outdoors, rather than indoors. This gives the chance to conserve the electricity costs needed for a meeting such as Air conditioner, lights, and etc. 

- To limit the use of plastic during the meeting, attendees will be advised to bring their own reusable water bottles and stainless steel straws

- As technology can be both wasteful and mind consuming, no use of machinery and IT will be used, and all members of the meeting will be required to brainstorm together

- To jot down important information, all attendees will be given reusable notebooks with recycled paper on them

GREEN VENUE:

Time Capsule Retreat in Pahang.

-The second link is more to a worldwide tour, they provide a lot of tour packages for different countries.

-Both has written their services that they provide in details, making it easy for people to read and understand what it is that the company provides to them during the tour.

Question 9:

- Participants are advised to bring their own utensils and Tupperware

- Use eco-friendly decorations for the event. Use flowers and eco-friendly instead of balloons, plastics etc

- Prepare a recylcing corner. To allows attendees recutting the papers or materials after the event instead of throwing away into a bin.

- going to the venue by carpool instead of each of every participants driving to the event

- Give out eco-friendly door-gifts instead of non eco-friendly door gifts

- Bought them a reusable water bottle or insulated mug instead of plastic and paper cups

- Avoid heavily packaged foods and snacks 

Green Venue: Glamz at Genting

https://glamz.com.my

SECONDARY DESTINATIONS:

As secondary destinations are becoming more popular, events can take place in destinations which were not so popular before as this could be a great way to promote the destination and also as the costs would be cheaper than the high ranked countries

UNIQUE EXPERIENCES: 

Events such as concerts can include unique experience to stimulate the overall experience that the attendees have. Example, they can create a neon glow in the dark concert where the venue is dark and everyone will glow if they all dress up in white or neon colors

https://youtu.be/MoKKV6dTZqI

Opportunity for participants to preview inside of rooms or houses.

https://youtu.be/V-kkCM5_v5g

Provides their guests and organizations to experience real safety training with VR

2. TECHNOLOGY 

Smartphone application

Currently conference applications have become one of the clearest technology in the industry. It can be provide detailed itinerary,highlight the information of specific seminars and provide the user with access to essential details

Audio visual

Experience that resonate with the need of the audience by providing useful content, interaction and engagement. Thus, this can create a powerful connection between audiences and generate excitement.

https://youtu.be/JFPB6q5mPqo

https://youtu.be/HwLRkkbQQVM

2. Use of technologies at conferences

Widespread information:

With the use of technology, conferences can be spread out to more customers and more information can be used to enhance the knowledge of attendees 

3. Makes the conference more modern:

Nowadays, people who attend conferences do not wish to be spending their time on something that is outdated. Technology makes conferences more creative and innovative and in return, it can increase the interest of attendees 

1. DMC helps to increase the marketing of a destination by creating platforms that more people will have the chance to access in order to gain more information about a destination. Moreover

2. DMCs can promote green practices in destinations by practicing sustainable goals. For example they can make sure that they implement zero waste policies in the F&B industry of a destination

3. Nowadays more people are becoming aware of the consequences of not being environment friendly. Our future generations will truly suffer if we do not become green. Therefore, people who want to travel to other countries want to make sure that the country has green practices and it really helps to make the destination more different from countries that are not green. For example, it is more likely that a tourist would visit a country that has solar panels in their accommodation rather than a country that has regular costly electricity in their accommodations. 

Race: Malay, Chinese, and Indian

Sex: 50% Male, 50% Female

Marital status: 80% married, 20% single

Income: RM4500 - RM6000

Requirements:

Acquire 15k or above sales in the span of 3 months.

B. Psychographic 
- Motivated to hit target 
- Has leadership
- Ambitious 
-active 

C. Geographic 
- lives in Malaysia