1969, Starts as a perfume store

1970, Sephora begins as they collaborate with 38 brands of “The UK’s Boots PLC Chain

1993, Sephora and Shop8 collaborate and permanently worked together

1995, Sephora made its own brand

1997, Sephora goes internationally as Mandonnaud Retires and Louis Vuittion  and Moet Hennessey purchases the Company

1999, Sephora makes its first store in the U.S, Online shopping is made within Sephora.

2003, Sephora makes a Member Program

2004, Canadian Sephora stores are now being made

2005, Testers are made into Sephora

2006, Sephora Collaborates with JCPenney has Sephora stores are inside the JCPenney stores

2013, Sephora collaborates with Pantone

2014, David Suliteanu is Replaced as president of Sephora US

2016, Sephora Makes there 400th location in North America

2017, Sephora makes their biggest location in north america

2018, Sephora Introduces their Eco friendly section.

2019, Sephora Introduces Credit Cards

2020, Sephora biggest location is made in Malaysia, partnered with Klarna

2021, Sephora Replaces the cosmetics areas in all Kohl’s

According to BBC, these anti aging products “can cause irritation to skin whatever age you are - but clearly for younger skin, they can be potentially dangerous or problematic.” This shows, that as social media influences the ''Sephora Kids'' they ignore the effects of using the products.

A dermatologist says "These products should be used for older skin, they are not for children.’’ Stating that with all these kinds of chemicals in these products can damage their skin.

"For a child with eczema or sensitive skin, these products could cause significant skin problems.’’ As the products ''Sephora Kids'' buy contain ''anti-aging'' products, high fragranced skincare, and products that contain retinols and acids that can burn young skin.

"And a lot of them will be highly fragrant and they could get contact allergies to some of those products."

According to today news, “tweens are running wild in Sephora stores, using up all the sample makeup, making a mess, verbally abusing employees and customers, and generally being very Veruca Salt ("I want it NOW!") to everyone within earshot.” This causes frustration, anger, and sadness from the verbal abuse to people in the store.

Acknowledging that younger customers are being "disrespectful" and "leaving messes" in Sephora stores, these messes end up being left on the testers and other customers can't try the product.

"Sephora kids" push other customers out of the way to reach a product first, open and contaminate sealed products, this making it as customers can't buy the product and will be wasted and thrown in the trash leading into landfills

Making messes and leaving the mess causing waste and contaminated products laying around.

Group of teenagers who were opening sealed products, this isn't good as they contaminate products and put their germs into the product.

Even though some of Sephora’s products are eco-friendly, if people waste them and damage them, it’s harmful to the environment.

"It was a free-for-all," a woman says, mentioning that the young customers would use, mix or destroy all the testers and be rude to employees if products were out of stock.

 The problem isn’t that the “Sephora Kids” are in Sephora, it's that what they're buying that will harm their skin/ not do anything to it, are rude to others in the store, and ruining expensive products costing a large amount of lost income.

A solution is putting an age limit on who can come inside the store and what they can buy, and putting in frequent restrictions to disrespect to others, putting a pause unto this problem.

 From Today News, “In a Tik Tok video that has been viewed over 34 million times, Natalia Herrera (@natsodrizzy) tells a story about a 10-year-old customer who was about to purchase almost $900 worth of product while Herrera was working at Sephora. The girl’s younger sister spent $500.”

The ''Sephora kids'' tend to destroy thousands of products in the store causing damage to the store's income

“The 10-year-old’s mother appeared at the register and made her daughter remove items from her shopping basket. In the end, she spent $500 on things like Flowerbomb perfume and Glossier lip gloss.”

But many of its bestsellers, which cost about £60 each in Europe,  contain exfoliators such as alpha and beta hydroxy acids and vitamin-A derivative retinol.

 According to McKinsey, between the years 2020 and 2022, global sales of beauty products increased by nearly $100 billion. 

when revenue from a skincare market for children and babies – actual babies – is expected to grow at rate of 5.74% each year, as per business intelligence platform Statista.

Spending hundreds of dollars on products.

Extensive expensive skincare routines and makeup has become a status symbol.

Kids at sephora spend hundreds of dollars for one stop causing financial problems in families.

Wikimedia Commons. www.google.com/
     url?sa=i&url=https%3A%2F%2Fcommons.wikimedia.org%2Fwiki%2FFile%3ARotating_earth_a
     nimated_transparent.gif&psig=AOvVaw2Ot-Jsj77q5LLCLXoJHL7j&ust=1713287356190000&so
     urce=images&cd=vfe&opi=89978449&ved=0CBEQ3YkBahcKEwiw-6L02sSFAxUAAAAAHQAAAAAQHw.
     Accessed 15 Apr. 2024.

• Allure. Sophie Wirt, www.allure.com/story/
       kid-destroys-thousands-of-dollars-of-makeup-at-sephora. Accessed 10 Apr.
       2024.

  
  

• BBC News. Annabel Rackham, www.bbc.com/news/health-67993618. Accessed 10 Apr.
       2024.

  
  

• Fox News. Teny Sahakian, www.foxnews.com/media/
       women-rage-pre-teen-sephora-girls-social-media-store-employee-talks-mean-girl-ant
       ics. Accessed 10 Apr. 2024.

  
  

• The Guardian. Betsy Reed, www.theguardian.com/commentisfree/2024/feb/25/
       sephora-tweens-are-raiding-drunk-elephant-and-we-only-have-ourselves-to-blame.
       Accessed 10 Apr. 2024.