radio and technology by https://padlet.com/ac12771/iq7vn5vck8px en-us 2018-03-19 21:10:12 UTC 2018-03-19 21:47:45 UTC hello@padlet.com What impact has digitally convergent technology had on the way audiences interact with radio? ac12771 https://padlet.com/ac12771/iq7vn5vck8px/wish/243767451 The radio is now able to be listened to on various different plaforms: online, in cars, and on smartphones. Audiences may grow due to the wider reach radio has as well as the easier accesibility. Moreover, the Internet allows radio audiences to engage with the radio by various ways of communication: call-ins, tweets, emails, comments on facebook/twitter, twitter polls.]]> 2018-03-19 21:13:06 UTC https://padlet.com/ac12771/iq7vn5vck8px/wish/243767451 How is technology changing the way producers distribute radio? ac12771 https://padlet.com/ac12771/iq7vn5vck8px/wish/243769306 Radio shows are able to reach a wider audience instead of area-specific shows/stations. The Internet allows producers to promote shows and stations online in which the mass audience could take interest in and support. ]]> 2018-03-19 21:18:46 UTC https://padlet.com/ac12771/iq7vn5vck8px/wish/243769306 What is the competition that BBC Radio 1 Breakfast show has and how are they responding to this? ac12771 https://padlet.com/ac12771/iq7vn5vck8px/wish/243771612 BBC Radio 1 BS: 9697 listeners, 18% average hours listened

BBC Radio 2: 15,357 listeners, 28% average hours listened

Radio 4: 11,656 listeners, 21% average hours listened

BBC Radio 1's audience is lacking compared to its competetion. This is because of the content each station provides and its target audience. Radio 4, for example, includes news, history and science that appeals to older or elderly audiences, whereas Radio 1 contains more popular culture aspects and celebrity gossip in which appeal to a younger adience more. However, because younger people do not often listen to the radio, its listening figures are low compared to Radio 4's older audience who many have a habit of listening to the radio from their childhood and growing up. ]]> 2018-03-19 21:27:56 UTC https://padlet.com/ac12771/iq7vn5vck8px/wish/243771612 How does the radio 1 breakfast show target and maintain its audience? ac12771 https://padlet.com/ac12771/iq7vn5vck8px/wish/243773897 The remit of Radio 1 is 'to entertain and engage a broad range of young listeners with a distinctive mix of contemporary music and speech.'

Its target audience is 15-29 year olds and it should also provide some programming for younger teenagers and should offer a range of new music, support emerging artists - especially those from the UK - and provide a platform for live music. News, documentaries and advice campaigns should cover areas of relevance to young adults.

This is maintained by the shows host, Nick Grimshaw, who took over the show in 2012 when the Internet was kicking off for the youth. His personality and young age brought in to lower the age of the target audience.
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