MARK 1016 Activity 2.3 Brand association by

Activity 2.3 Brand Association - Jordon Lee

2023-06-27 01:45:33 UTC

Cadbury: Use of the trademarked colour purple, associates chocolate with this specific colour.
Metropolitan Plumbing: Use of the water drip sound.
The Good Guys: Parodying a specific song for their jingle, making you think of the brand when you hear the original song.
Home Ice-Cream: Specific sound of the bell makes people think of ice-cream in response to the bell.
Mazda: The zoom-zoom logo and jingle.

Activity 2.3 Brand Association- Kyle Santosh Olakkengil

2023-06-28 04:53:14 UTC

Nike: When the Swoosh logo is seen, it makes people think of Nike.

Disney: When a person sees any Disney character like Mickey Mouse they think of the brand.

KFC: They use the song “I love it”. When a person hears it outside of an add they think of the fast food chain.

Toyota: Hearing the “Oh what a feeling” jingle makes people think of Toyota.

McDonalds: Seeing the golden arches logo makes people think of McDonalds.

Chelsea Gray

2023-06-28 10:36:22 UTC

- Endota Spa have their essential oils in their diffusers in all stores and treatment rooms
- Milo have the drink but also have branched into bars and cereal
- Hungry Jacks with the burgers are better at HJs and their brand colours
- Mortien with their character and jingle
- Samsung using popular songs in their ads like the song Bad Guys

Activity 2.3 Brand Assoc. Jamison Hughes

2023-06-28 10:42:25 UTC

Subway: They use the smell of the fresh baked bread to entice customers.
Nike: the slogan Just Do It makes you think of the brand.
LG: Life's good the slogan makes you think of the brand.
Toyota: They always had a variation of their jingle in the television ads that would make you think of the brand.
McCains: 'Ah McCain you've done it again'. The slogan was played in every ad.

Activity 2.3 - Phong Dang

2023-06-29 02:17:23 UTC

The coffee club - where will I meet you? This slogan makes one instantly recognise the Brand. The smell of Coffee also allows association links to be formed.
Qantas - 'The spirit of Australia' along with the slogan, the logo with bright red and a prominent Kangaroo allows associated towards the brand.
Coles - Hearing this slogan allows consumers to recognise the brand
Bakers delight - The smell of fresh bread helps you recognise the bakery and the brand itself.
AAmi - insurance company, - The mixture of the slogan “lucky your with AAmi” and jingle instantly allows consumers to recognise the brand (We've all seen the ad everywhere).

Mitchell Rowe

2023-07-02 05:08:52 UTC

Dusk: A fine example of classical conditioning with how they make their stores smell of all their candles and essential oils. You can smell the stores from 50 metres away.
Weet-Bix: The "Aussie kids are weet-bix kids" jingle is one we all heard over and over growing up, and the packaging is so distinctive.
Netflix: The Netflix "Ta-dum" sound when opening up the application is an example of something so simple that works so well. We all know that sound as soon as we hear it.
Michelin: An example of a great mascot, is the Michelin man. We all know the man made of tyres, as soon as we see that character we think Michelin.
Subway: One of the most iconic slogans in just two words "Eat Fresh". If you hear those two words you think Subway.

Activity 2.3 Russell Cagnacci

2023-07-03 11:08:55 UTC

IKEA – Use music as well as sentiment to entice customers that IKEA can improve our homes and lives.

BMW – Sheer driving pleasure compels consumers to associate BMW with a great driving experience.

Woolworths – the colour Green and the use of Fresh Food People signify freshness and quality.
Meyer – The jingle is catchy and creates a sense of belonging and association.
Kit Kat – Fun advert using antics and humour that delivers a conclusion that requires a while deserved break.

Activity 2.3 - Dylan Mudge

2023-07-05 06:53:01 UTC

1. Nickelodeon: Siginature orange colour symbolising warmth, energy, and creativity; orange splat logo with a nostalgic splat sound; and fun, entertaining content <-- All brand stimuli create positive, memorable, energetic, and exciting emotions and influence consumer behaviour.
2. LEGO: The distinctive click and snap of LEGO bricks (sound stimuli) has created a trigger for positive and creative emotions.
3. Menulog: Creating catchy TV advertisement songs with the likeness of Snoop Dogg and Katy Perry (celebrities) that stick in your head talking about the ease of ordering and the variety they offer, and their slogan: Did somebody say Menulog?
4. Vegemite: The Happy Little Vegemite song and the re-creation of the song (Sound Stimuli) evoke and create nostalgia, influencing the behaviour of consumers.
5. Google: Google shares Google doodles to celebrate famous birthdays, inventions, and milestones while consumers are searching, and through these decorative/fun interactives, Google incorporates their logo name and letters 'G-O-O-G L-E' to create positive experiences. They created a made-up word and made it understood and known by millions.

Activity 2.3 - Emilia Dolphin

2023-07-05 09:04:07 UTC

1. Mars - have brand extensions such as different flavours.
2. Woolworths - include their well known 'jingle' in every advertisement.
3. Cadbury - utilising and trademarking the colour purple to increase brand association.
4. 9 News - jingle for their intro/outro, brain associates the sound with their brand
5. Nike - repetition of their slogan 'just do it'

Activity 2.3 - Nghi

2023-07-06 00:35:38 UTC

1. Baker's Delight - It's associated with the smell of freshly baked bread and pastries to attract customers.
2. Netflix - The intro that starts with 'ba dum' every time before a show starts.
3. McDonald's - da da da da da~ in all their advertisements that it has basically become so iconic as a Maccas ad.
4. Subway - Advertise in the form of catchy songs and beats.
5. Isuzu - The iconic repetition of their slogan captured in a singing tune, "Go your own way."

Activity 2.3 - Zoe M

2023-07-06 07:45:22 UTC

1. Peter Alexander - their stores always smell of the Glasshouse Candles they sell, you can smell it even walking past.
2. Subway - it has that distinctive baking you smell you also can't miss, even when walking past.
3. Playstation - the intro sound the console makes when turning it on. This sound has changed with each console they've created, but each iconic.
4. Coca-cola - the fizz/opening of a bottle or can they have used repeatedly in their commercials.
5. National Tiles - the ad 'It's Frank Walker from National Tiles'. You hear it on the TV and the radio and everyone is (annoyingly) familiar with it.

Activity 2.3 - ZV

2023-07-07 03:26:12 UTC

1) Lego: Lego has the symbolic colours; yellow, black and red, which are staple colours to their brand that people will recognise world wide.
2) The reading writing hotline: Even though the brand may not be very familiar to some, their phone number is put into a jingle that has become recognisable through TV endorsement which is now engraved in our heads.
3) Cadbury: Uses famous songs with outrageous settings such as a gorilla playing the drums or associations with famous movies (Charlie and the chocolate factory) whilst using a stapling purple colour wrapping on their chocolates which catch shoppers eyes immediately when shopping.
4) Apple: Apple's logo is recognisable once again world wide as it is simple, nostalgic to some when using the rainbow colours and also the picture describes the product, an apple. Due to the high demand of the product and simplicity of the design, people can commonly pick the brand out
5) Foodland: The jingle "The mighty south Aussies, yeah" has been engraved in many peoples heads. The jingle is catchy and supports the local SA community, distinguishing themselves from other supermarkets as they claim to support locals

Activity 2.3 Holly H

2023-07-08 05:11:26 UTC

1. Dominoes is associated with the domino shape and blue and red colour. People can recognise it from the logo.
2. Disney. Can be identified through the music (opening theme), the Castle, the logo and characters like Mickey Mouse.
3. Nutrigrain can be recognisable through the distinctive shape and packaging. As well as Iron Man advertising forging their associations with the breakfast company.
4. Google apps - all have the same colours red, yellow, green and blue.
5. Netflix - The sound of the opening intro and the logo makes it a household name brand

Activity 2.3 - Gokul Sharma

2023-07-09 02:54:06 UTC

1) Nike: Nike has successfully utilized classical conditioning by associating its brand with athletes, sports, and high-performance. Through their advertisements featuring renowned athletes, powerful slogans like "Just Do It," and iconic swoosh logo, Nike has created a strong association between their brand and the concept of athleticism, motivation, and success.

2)Coca-Cola: Although you mentioned Coke in your initial statement, it's worth highlighting its effective use of classical conditioning. Coca-Cola has employed consistent branding, catchy jingles, and memorable commercials featuring happy and joyful moments. These repeated positive experiences, coupled with their distinct logo and packaging, have established strong associations between Coca-Cola and feelings of happiness, refreshment, and celebration.

3) Disney: Disney has masterfully employed classical conditioning by creating a magical and enchanting experience associated with their brand. Through their theme parks, movies, characters like Mickey Mouse, and fairy tale storytelling, Disney has established a strong emotional connection with audiences, particularly children. The mere mention or sight of Disney often evokes feelings of joy, wonder, and nostalgia.

4) Red Bull: Red Bull has successfully utilized classical conditioning to associate their brand with energy, excitement, and extreme sports. Through their high-energy commercials, sponsorship of extreme sports events, and the iconic tagline "Red Bull gives you wings," the brand has created a strong association between their product and a boost in energy and vitality.

5) Starbucks: Starbucks has effectively employed classical conditioning to associate their brand with the experience of indulgence, premium coffee, and a cozy atmosphere. Through their consistent store aesthetics, the aroma of freshly brewed coffee, and the use of terms like "barista," Starbucks has created a strong association between their brand and a sense of relaxation, comfort, and a high-quality coffee experience.

Activity 2.3 Annie

2023-07-09 06:24:50 UTC

1. Bakers delight it always smells of fresh bread. Thus, employing classical conditioning as people associate the smell of fresh bread with them
2. Disney is easily identified with the sight of mouse ears, associated it with Mickey Mouse, they also in their films employ the same opening scene with the music and the castle
3. Bunnings, they utilise the same colour scheme of the dark green and red, making them recognisable. Additionally, their jiggle is recognisable meaning anytime it is heard it is associated with thought of bunnings.
4. The colour orange of reeces pieces, they have an iconic orange colour that is specific to them.
5. Lush, similar to Bakers delight utilises smell to classically condition its customers, walking past the store you can smell their fragrances thus associated those good smells with the brand.

2.3 - Kirsty H

2023-07-09 12:09:29 UTC

1 – Adidas

The x3 striped ‘mountain’ is globally recognisable and the edgier tone of the advertising and styling makes it an iconic ‘cool’ brand. People feel comfortable wearing the range both for exercise and street wear (unlike some sports brands that haven’t quite cracked the street wear look and tone).

2 – Les Mills

The name is globally recognised and for most people when they hear the words ‘group fitness’ Les Mills classes are what come to mind first. Having the class names (like Pump, Attack, GRIT, RPM) in other gyms around the world (like Fitness First) has also seeded them as the group fitness brand.

3 – Nespresso

Utilising George Clooney over many years in advertising as well as the simple white logo on black background, makes it easily mentally available when thinking about coffee capsules and machines.

4 – Air NZ

The ‘koru’ on the logo is unique to Māori heritage and stands out with its dramatic white logo on a black background. Also well known for it’s clever use of safety video’s, often using globally recognisable celebrities, or movies filmed in NZ or directed by a kiwi.

5 – Amazon

One of the most successful eCommerce marketplaces on the planet – the ‘a’ and the orange arrow are instantly recognisable. Almost anything you can imagine can be purchased there, they’ve even have a video content streaming service (Prime) competing with Netflix and a music streaming service competing with Spotify. Fast delivery helps keep them consistent and ensures repeated use.

2.3 Emma A

2023-07-10 06:31:11 UTC

1. Toyota- hearing the advertisement on tv automatically makes me think of the jingle ‘Oh what a feeling, Toyota”.

2. Compare the Market- hearing the advertisement on tv and picturing the meerkats that are in the ad.

3. JB Hi-Fi- Seeing the black and yellow colours together makes me think of JB-Hi Fi stores. it also makes it easy to spot as it stands out in shopping centres.

4. Coles – their everyday low prices advertising along with their red colour makes them easy to recognise anywhere.

5. Telstra- the song they use for lots of their advertisements is Claire De Lune by Flight Facilities. Whenever I hear this song, I think of Telstra.

Lilly J

2023-07-11 03:44:23 UTC

St George Banking incorporates the classical conditioning involving the little green dragon as a key part of their logo and throughout their ad campaigns for the company.
“one three double o, six triple five o six” - no one remembers the actual reasoning of the tv advertisement but they sure do remember the jingle - the Australian reading and writing hotline.
Not only has Kelloggs added brand extensions such as Coco Pops, Froot Loops and Corn Flakes have these extensions also made a name for themselves with their use of classical conditioning. Eg. Snap, Crackle and Pop related to coco pops and the monkey for key branding but the introduction of Toucan Sam on Froot Loops and Corn Flakes paving its way with the classical Cornelius 🤬-a-doodle-do.
KFC incorporating their founder Colonel Sanders, The KFC bucket and the slogan of finger licking good.
Banana Boat simply associating hot weather with sun protection and specifically their product. Incorporates a cute little baby with a very low toned voice and a catchy jingle.